Dr Dan Schley

Dan Schley

Assistant Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam


My general research interests revolve around the integration of psychology and economics within marketing. I study the etiologies of individuals' judgments and decision making (JDM), primarily with regard to how the mind processes numeric information. Although my primary research goal involves understanding the theoretical foundations of judgments and choice, I generally research within paradigms that have implications for important real-world consumer decisions.

Professional experience

Assistant Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management


Scholarly Publications (13)

  • B.M. Turner, D.R. Schley, C. Muller & K. Tsetsos (2018). Competing theories of multi-alternative, multi-attribute preferential choice. Psychological Review. doi: 10.1037/rev0000089
  • D.R. Schley, C.J.P. Lembregts & E. Peters (2017). The Role of Evaluation Mode on the Unit Effect. Journal of Consumer Psychology, 27 (2), 278-286. doi: http://dx.doi.org/10.1016/j.jcps.2016.07.001
  • E. Peters, B. Shoots-Reinhard, M.K. Tompkins, D.R. Schley, L. Meilleur, A. Sinayev, M. Tusler, L. Wagner & J. Crocker (2017). Improving numeracy through values affirmation enhances decision and STEM outcomes. PLoS One (print), 12 (7):e0180674. doi: http://dx.doi.org/10.1371/journal.pone.0180674
  • M.D. DeKay, D.R. Schley, S.A. Miller, B.M. Erford, J. Sun, M.N. Karim & M.B. Lanyon (2016). The Persistence of Common-Ratio Effects in Multiple-Play Decisions. Judgment and decision making, 11 (4), 361-379.[go to publisher's site]
  • B.M. Turner & D.R. Schley (2016). The Anchor Integration Model: A Descriptive Model of Anchoring Effects. Cognitive Psychology, 90 (November), 1-47. doi: http://dx.doi.org/10.1016/j.cogpsych.2016.07.003
  • D.R. Schley & M.L. DeKay (2015). Cognitive Accessibility in Judgments of Household Energy Consumption. Journal of Environmental Psychology, 43, 30-41. doi: http://dx.doi.org/10.1016/j.jenvp.2015.05.004
  • D.R. Schley & E. Peters (2014). Assessing ‘Economic Value’ Symbolic-Number Mappings Predicts Risky and Riskless Valuations. Psychological Science, 22, 1-9. doi: http://dx.doi.org/10.1177/0956797613515485
  • D.R. Schley & K. Fujita (2014). Seeing the Math in the Story: On How Abstraction Promotes Performance on Mathematical Word Problems. Social Psychological and Personality Science, 5 (8), 953-961. doi: http://dx.doi.org/10.1177/1948550614539519
  • M.L. DeKay, S.A. Miller, D.R. Schley & B.M. Erford (2014). Proleader and Antitrailer Information Distortion and their Effects on Choice and Postchoice Memory. Organizational Behavior and Human Decision Processes, 125 (2), 134-150. doi: http://dx.doi.org/10.1016/j.obhdp.2014.07.003
  • J.H. Kagel & D.R. Schley (2013). How Economic Rewards Affect Cooperation Reconsidered. Economics Letters, 121 (1), 124-127. doi: http://dx.doi.org/10.1016/j.econlet.2013.07.012
  • A.B. Brunell, M.D. Davis, D.R. Schley, A.L. Eng, M.H.M. van Dulmen, K.L. Wester & D.J. Flannery (2012). A New Measure of Interpersonal Exploitativeness. Frontiers in Psychology, 4, 1-9. doi: http://dx.doi.org/10.3389%2Ffpsyg.2013.00299
  • E. Peters, H. Kunreuther, N. Sagara, P. Slovic & D.R. Schley (2012). Protective Measures, Personal Experience, and the Affective Psychology of Time. Risk Analysis, 32 (12), 2084-2097. doi: http://dx.doi.org/10.1111/j.1539-6924.2012.01810.x
  • S.F. Meyers, D.R. Schley & E. Fantino (2011). The Role of Context in Risky Choice. Behavioural Processes, 87 (1), 100-105. doi: http://dx.doi.org/10.1016/j.beproc.2011.01.010