My general research interests revolve around the integration of psychology and economics within marketing. I study the etiologies of individuals' judgments and decision making (JDM), primarily with regard to how the mind processes numeric information. Although my primary research goal involves understanding the theoretical foundations of judgments and choice, I generally research within paradigms that have implications for important real-world consumer decisions.
Erasmus University Rotterdam RSM - Rotterdam School of Management Department of Marketing Management
Scholarly Publications (13)
B.M. Turner, D.R. Schley, C. Muller & K. Tsetsos (2018). Competing theories of multi-alternative, multi-attribute preferential choice. Psychological Review. doi: 10.1037/rev0000089
D.R. Schley & K. Fujita (2014). Seeing the Math in the Story: On How Abstraction Promotes Performance on Mathematical Word Problems. Social Psychological and Personality Science, 5 (8), 953-961. doi: http://dx.doi.org/10.1177/1948550614539519
M.L. DeKay, S.A. Miller, D.R. Schley & B.M. Erford (2014). Proleader and Antitrailer Information Distortion and their Effects on Choice and Postchoice Memory. Organizational Behavior and Human Decision Processes, 125 (2), 134-150. doi: http://dx.doi.org/10.1016/j.obhdp.2014.07.003