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My general research interests revolve around the integration of psychology and economics within marketing. My work often straddles between experimental approaches (e.g., A/B testing) and complex statistical modeling. I study the determinants of individuals' judgments and decision making (JDM), primarily with regard to how the mind processes seemingly objective information. For example, numbers should be objective, but people treat numbers in a very subjective manner. By understanding the subjectivity of our objective world, we can better develop theories and applicable tools to guide people through complicated choices.  


Academic (14)
  • Schley, D., De Langhe, B., & Long, AR. (2020). System 1 Is Not Scope Insensitive: A New, Dual-Process Account of Subjective Value. Journal of Consumer Research, 47(4), 566-587.

  • Turner, BM., Schley, D., Muller, C., & Tsetsos, K. (2018). Competing theories of multi-alternative, multiattribute preferential choice. Psychological Review, 125(3), 329-362.

  • Schley, D., Lembregts, C., & Peters, E. (2017). The Role of Evaluation Mode on the Unit Effect. Journal of Consumer Psychology, 27(2), 278-286.

  • Peters, E., Shoots-Reinhard, B., Tompkins, MK., Schley, D., Meilleur, L., Sinayev, A., Tusler, M., Wagner, L., & Crocker, J. (2017). Improving numeracy through values affirmation enhances decision and STEM outcomes. PLoS One (print), 12(7), Article e0180674.

  • DeKay, MD., Schley, D., Miller, SA., Erford, BM., Sun, J., Karim, MN., & Lanyon, MB. (2016). The Persistence of Common-Ratio Effects in Multiple-Play Decisions. Judgment and Decision Making, 11(4), 361-379.

  • Turner, BM., & Schley, D. (2016). The Anchor Integration Model: A Descriptive Model of Anchoring Effects. Cognitive Psychology, 90(November), 1-47.

  • Schley, D., & DeKay, ML. (2015). Cognitive Accessibility in Judgments of Household Energy Consumption. Journal of Environmental Psychology, 43, 30-41.

  • DeKay, ML., Miller, SA., Schley, D., & Erford, BM. (2014). Proleader and Antitrailer Information Distortion and their Effects on Choice and Postchoice Memory. Organizational Behavior and Human Decision Processes, 125(2), 134-150.

  • Schley, D., & Fujita, K. (2014). Seeing the Math in the Story: On How Abstraction Promotes Performance on Mathematical Word Problems. Social Psychological and Personality Science, 5(8), 953-961.

  • Schley, D., & Peters, E. (2014). Assessing ‘Economic Value’ Symbolic-Number Mappings Predicts Risky and Riskless Valuations. Psychological Science, 22, 1-9.

  • Kagel, JH., & Schley, D. (2013). How Economic Rewards Affect Cooperation Reconsidered. Economics Letters, 121(1), 124-127.

  • Brunell, AB., Davis, MD., Schley, D., Eng, AL., van Dulmen, MHM., Wester, KL., & Flannery, DJ. (2012). A New Measure of Interpersonal Exploitativeness. Frontiers in Psychology, 4, 1-9.

  • Peters, E., Kunreuther, H., Sagara, N., Slovic, P., & Schley, D. (2012). Protective Measures, Personal Experience, and the Affective Psychology of Time. Risk Analysis, 32(12), 2084-2097.

  • Meyers, SF., Schley, D., & Fantino, E. (2011). The Role of Context in Risky Choice. Behavioural Processes, 87(1), 100-105.

External (1)
  • Schley, D. (2015). Symbolic-Number Mapping in Judgments and Decisions: A Correlational and Experimental Approach. [Doctoral Thesis, Ohio State University]. The Ohio State University.


  • RSM Funding Award - 2018 (2018)


Experimental Methods in Business Research

  • Study year: 2023/2024, 2022/2023, 2021/2022, 2020/2021, 2019/2020
  • Code: BERMAMC005
  • ECTS: 5 Level: PhD

Specialization Module on Consumer Behavior

  • Study year: 2023/2024, 2021/2022, 2019/2020, 2017/2018, 2016/2017, 2015/2016
  • Code: BERMASC039
  • ECTS: 3 Level: Master, PhD

Consumer Behaviour

  • Study year: 2023/2024, 2022/2023, 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BM01MM
  • Level: ERIM, Exchange, IM/CEMS, Master

Choice Architecture

  • Study year: 2023/2024, 2022/2023, 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017
  • Code: BMME059
  • Level: Master, Master, Master, Master

Past courses

Multilevel Models

  • Study year: 2022/2023, 2020/2021
  • Code: BERMAMC022
  • Level: PhD

IM Research clinic

  • Study year: 2020/2021
  • Code: BM-IM-RC
  • Level: Master

IM Research clinic

  • Study year: 2020/2021, 2019/2020
  • Code: BM-IMRC
  • Level: Master

Modern Applied Statistics

  • Study year: 2018/2019
  • Code: BERMAMC018
  • ECTS: 4 Level: Master

Featured in the media

  • Veni voor acht Rotterdamse onderzoekers

    Eight newly-promoted researchers at Erasmus University have been awarded Veni grants worth up to 250,000 euros by the Netherlands Organisation for Scientific Research (NWO). RSM's Dan Schley is a winner of the prestigious award. …

  • Acht pas gepromoveerde onderzoekers ontvangen Veni

    Good news for eight newly-promoted researchers from Erasmus University Rotterdam: The Netherlands Organisation for Scientific Research (NWO) grants them a Veni funding of up to 250,000 euros. RSM's Dan Schley (Marketing…