Prof. dr. Gerrit van Bruggen

van der Lans, RJA., & Bruggen, G. (2010). Viral Marketing: What is it and What are the Components of Viral Success? In S. Wuyts, M. G. Dekimpe, E. Gijsbrechts, & R. Pieters (Eds.), The Connected Customer: The Changing Nature of Consumer and Business Markets (pp. 257-282). Routledge Academic.

Wierenga, B., Bruggen, G., & Althuizen, NAP. (2008). Advances in Marketing Management Support Systems. In B. Wierenga (Ed.), Handbook of Marketing Decision Models (pp. 561-592). Springer. International Series in Operations Research and Management Science http://hdl.handle.net/1765/15129

Bruggen, G., & Wierenga, B. (2006). Marketing management support systems and their implications for marketing research. In R. Grover, & M. Vriens (Eds.), The Handbook of Marketing Research: Uses, Misuses, and Future Advances (pp. 646-668). Sage Publications. http://hdl.handle.net/1765/12584

de Valck, K., Bruggen, G., & Wierenga, B. (2002). The Role of Virtual Communities in the Consumer Decision Process. In M. Farhangmehr (Ed.), Marketing in a Changing World University of Minoo, School of Economics and Management.

Chen, Z., Bruggen, G., & Wierenga, B. (2002). The impact of system-strategy fit on the success of CRM systems. In T. E. A. Finn P.L Popkowski Leszcyc, & P., Messinger (Eds.), Marketing Science Conference 2002 INFORMS.

Smit, W., Bruggen, G., & Wierenga, B. (2001). Building stronger supplier relationships through information sharing. In A laboratory study conference papers of the ERIM Academy conference, New organizational forms, November 16-17th, 2001 ERIM.

Smit, W., Bruggen, G., & Wierenga, B. (2001). Will information sharing lead to better marketing channel relationships: findings from a laboratory experiment. In E. Breivik, A. W. Falkenberg, & K. Gronhaug (Eds.), Rethinking European Marketing, proceedings from the 30th EMAC Conference, Bergen, Norway, Abstract on p78, Paper on CD -Rom. EMAC.

Nieuwlaat, C. C., Bruggen, G., & Kacker, M. (2001). The impact of marketing function performance on the relationship between and industrial distributor and its organizational customers. In O. Heil (Ed.), Marketing Science: A two-way street linking theory and practice, abstracts of the INFORMS Marketing Science Conference, Wiesbaden, Germany

Smit, W., Bruggen, G., & Wierenga, B. (2000). Will information sharing lead to better channel relationships? An experimental study. In R. Bucklin, & D. Morrison (Eds.), Marketing for the New Millennium, Abstracts of the INFORMS Marketing Science Conference (pp. ---). INFORMS.

Wierenga, B., & Bruggen, G. (2000). Marketing management support sytems: lessons from the past 25 years and perspectives for the new millennium. In A. E. Bronner, P. Dekker, A. J. Olivier, W. F. van Raay, M. Wedel, & B. Wierenga (Eds.), Jaarboek 2000 van de Nederlandse Vereniging voor Marktonderzoek en Informatiemanagement (pp. 193-215). Uitgeverij de Vrieseborch.

Chen, Z., Bruggen, G., & Wierenga, B. (2000). The antecedents and dynamics of the perceived usefulness of marketing decision support systems. In R. Bucklin, & D. Morrison (Eds.), Marketing of the New Millennium, Abstracts of the INFORMS Marketing Science Conference (pp. ---). INFORMS.

Smit, W., Bruggen, G., & Wierenga, B. (2000). Will Information Sharing lead to better Marketing Channel Relationships? An experimental study. In Randy Bucklin, & Don Morrison (Eds.), Marketing Science Conference "Marketing for the New Millennium" INFORMS.

Chen, Z., Bruggen, G., & Wierenga, B. (2000). The antecedents and dynamics of the preceived usefulness of marketing decision support systems. In R. Bucklin, & D. Morrison (Eds.), Marketing for the new millenium, Marketing science conference, Los Angeles, June 22-25, Book of abstracts (pp. 259-259).

Smit, W., Bruggen, G., & Wierenga, B. (2000). Will information sharing lead to better marketing channel relationships? An experimental study. In R. Bucklin, & D. Morrison (Eds.), Marketing for the new millenium, Marketing science conference, Los Angeles, June 22-25, book of abstracts (pp. 57-57).

Chen, Z., Bruggen, G., & Wierenga, B. (2000). Antecedents and dynamics of preceived usefulness of marketing decision support systems. In B. Wierenga, A. Smidts, & G. Antonides (Eds.), Marketing in the new millenium, proceedings of the 29th EMAC conference, Rotterdam, 23-26 May (pp. ---)

Bruggen, G., Kacker, M., & Lilien, GL. (1999). Optimal organizational estimation: how many informants & how best to combine them. In . - - (Ed.), Papers presented at: INFORMS, Fall 1999 Meeting, Philadelphia (pp. 13-18). GA - Institute.

Bruggen, G., & Kacker, M. (1999). Information sharing in marketing channels, In A. Basu, T. Mazumdar, & S. P. Raj (Eds.), Reflection and Renewal, abstracts of 1999 INFORMS Marketing Science Conference (pp. ---). INFORMS Marketing Science Conference.

Wierenga, B., & Bruggen, G. (1999). Marketing management support systems as strategic weapons in competition. In C. van Tilborgh, & R. Duyck (Eds.), Management Jaarboek 1999 (pp. 87-96). Vlaamse Management Associatie. http://hdl.handle.net/1765/12590

Wierenga, B., & Bruggen, G. (1999). Marketing Decision, Making in the Electronic Era: The State-of-the Art of marketing distribution systems. In E. O. Martimez, L. G. Ruin, & E. P. del Campo (Eds.), Paper presented at: 2nd FORUM of the Internationale Unversidad, Track: Las Ciencias, las Technicas y el Arte Aplicadas al Marketing (pp. 99-109). Unversidad Complutense. http://hdl.handle.net/1765/12589

Bruggen, G., Kacker, M., Smidts, A., Waarts, E., & Wierenga, B. (1999). The impact of internet on marketing distribution systems. In . - (Ed.), Paper presented at: 4th CEMS Academic Conference, Barcelona, Management in the Economic and Monetary Union (EMU) (pp. 84-93). ESADE - Escuela Superior de Administración de Empresas.

Bruggen, G., & Kacker, M. (1998). Sharing information in marketing channels. In P. Andersson et al (Ed.), Marketing Management: Strategy and Organization. Proceedings (Track 3) (pp. 505-520). Stockholm School of Economics.

Kacker, M., Bruggen, G., & Coughlan, AT. (1998). A transaction cost economics framework for strategy and structure decisions in franchising. In P. Andersson et al (Ed.), Marketing Management: Strategy and Organization, Proceedings of the 27th EMAC Conference (pp. 385-394). Stockholm School of Economics.

Maathuis, OJM., Riel, C., & Bruggen, G. (1998). Using the corporate brand to communicate identity: the value of corporate associations to customers. In . - (Ed.), Corporate Reputation, Identity and Competitiveness, Amsterdam (pp. 27-31).

Bruggen, G., Smidts, A., & Wierenga, B. (1998). The powerstul triangle of marketing data, managerial cognition and marketing management support systems. In T. Lant, & Z. Shapira (Eds.), Managerial and Organizational Cognition (pp. 16-16). Stern School of Business.

Starke, K., Lilien, GL., Rangaswamy, A., & Bruggen, G. (1998). An experimental study of the effects of decision models on marketing resource allocation decisions. In H. Gatignon, & E. Anderson (Eds.), Marketing Science in a Global Economy (pp. 216-216). INSEAD.

Wierenga, B., Dalebout, AC., & Bruggen, G. (1998). The state of knowledge-driven marketing management support systems. In H. Gatignon, & E. Anderson (Eds.), Marketing Science in a Global Economy (pp. 111-111). INSEAD.

Lilien, GL., Rangaswamy, A., Starke, K., & Bruggen, G. (1998). The effects of decision models for the support of marketing resource allocation decisions. In P. Andersson et al (Ed.), Marketing Management: Strategy and Organization (pp. 175-182). Stockholm School of Economics.

Wierenga, B., Bruggen, G., Matthyssens, PMHM. P., & de Wulf, K. (1998). Beslissingsondersteunende systemen en besluitvorming in marketingmanagement. In R. de Bondt, & R. Vleugelers (Eds.), Informatie en kennis in de economie (pp. 529-547). Universitaire Pers Leuven. http://hdl.handle.net/1765/12601

Bruggen, G., Kacker, M., Smidts, A., Waarts, E., & Wierenga, B. (1998). The impact of electronic commerce on marketing channels. In J. C. Hoekstra, K. R. E. Eelko, & A. et (Eds.), Proceeding of: Exploring the Interfaces of Marketing Management - Consumer Behavior, Management Sciences, and Information Technology (pp. 112-131). Universiteit van Groningen.

Bruggen, G., & Kacker, M. (1998). Aggregating multiple-informant data. In H. Gatignon, & E. Anderson (Eds.), Marketing Science in a Global Economy (pp. 133-133). INSEAD.

Bruggen, G., Smidts, A., & Wierenga, B. (1998). Marketing data, marketing cognition, and marketing management support systems. In . - - (Ed.), Managerial and Organizational Cognition (pp. ---). JDM Society Stern School of Business.

Wierenga, B., Bruggen, G., Matthyssens, PMHM. P., & de Wulf, K. (1998). Decision support systems and decision-making in marketing management. In R. de Bondt, & R. Veugelers (Eds.), Informatie en Kennis in de Economie (pp. 529-547). Universitaire Pers.

Kacker, M., & Bruggen, G. (1998). A theoretical model of information sharing in marketing channels. In H. Gatignon, & E. Anderson (Eds.), Marketing Science in a Global Economy (pp. 150-150). INSEAD.

Maathuis, OJM., Riel, C., & Bruggen, G. (1997). Contents of corporate and product brands, in the perspective of value transfer. In . - (Ed.), Paper presented at the conference on Corporate Reputation, Image and Competitiveness (pp. ---). Stern School of Business, New York University.

Bruggen, G., & Wierenga, B. (1997). The impact of Marketing Management Support Systems. In T. Erdem, & E. al (Eds.), Book of Abstracts, Marketing Science Conference, Berkeley (pp. 59-59). University of California.

Bruggen, G., & Bucklin, LP. (1997). The impact of changes in power and information balance upon the quality of supplier-reseller relationships in food marketing channels. In B. Wierenga, A. van Tilburg, K. Grunert, J. B. Steenkamp, & M. Wedel (Eds.), Agricultural Marketing and Consumer Behavior in a Changing World (pp. 109-124). Kluwer Academic Publishers. http://hdl.handle.net/1765/2662

Volberda, H., & Bruggen, G. (1997). Environmental turbulence: a look into its dimensionality. In M. T. A. Bemelmans (Ed.), Dynamiek in organisatie en bedrijfsvoering (pp. 137-146). NOBO.

Bruggen, G. (1996). Hoe verlopen informatie en communicatiestromen in distributiekanalen? In J. J. W. ten Bosch, R. J. de Groot, & C. A. H. H. de Ridder (Eds.), B-to-B Marketing in de Praktijk (pp. 1-12). F&G Publishing.

Bucklin, LP., & Bruggen, G. (1996). Changes in the power and information and dyadic relationships in food marketing channels. In A. Parvatiyar, & J. N. Sheth (Eds.), Contemporary Knowledge of Relationship Marketing. Proceedings of the Third Research Conference on Relationship Marketing (pp. 75-79). Center for Relationship Marketing, Emory University.

Bruggen, G., & Bucklin, LP. (1996). The impact of changes in the power and information balance upon the quality of supplier-reseller relationships in food marketing channels. In B. Wierenga, K. Grunert, J. B. E. M. Steenkamp, M. Wedel, & A. van Tilburg (Eds.), Agricultural Marketing and Consumer Behavior in a Changing World. Proceedings of the 47th Seminar of the European Association of Agricultural Economists (EAAE) Wageningen, the Netherlands (pp. 269-276). Wageningen Agricultural University.

Bruggen, G. (1996). Hoe kies je verantwoorde distributiestrategieën? In J. J. W. ten Bosch, R. J. de Groot, & C. A. H. H. de Ridder (Eds.), B-to-B Marketing in de Praktijk (pp. 1-16). F&G Publishing.

Bruggen, G. (1996). Distributiekanalen: het hoe, wat en waarom? In J. J. W. ten Bosch, R. J. de Groot, & C. A. H. H. de Ridder (Eds.), B-to-B Marketing in de Praktijk (pp. 1-12). F&G Publishing.

Bruggen, G., & Smidts, A. (1995). The assessment of market oriëntation: evaluating the measurement instrument as a tool for management. In M. Bergadáa (Ed.), Marketing Today and for the 21st Century: Proceedings of the 24th Annual EMAC Conference, ESSEC, France, May 16-19, 1995 (pp. 2037-2043). ESSEC.

Bruggen, G., & Smidts, A. (1995). The measurement of market oriëntation: a promising tool for management for management. In M. Bergadáa (Ed.), Proceedings of the CEMS academic Conference "Recent Developments in economics and business Administration", April 20-22, Wirtschaftuniversität, Vienna, Austria (pp. 1-18). Wirtschaftuniversität.

Bucklin, LP., & Bruggen, G. (1995). The effect of power imbalance upon performance in food distribution channels: research questions and some preliminary findings. In M. Bergadáa (Ed.), Marketing Today and for the 21st Century: Proceedings of the 24th Annual EMAC Conference, Paris (pp. 1485-1490). ESSEC.

Wierenga, B., & Bruggen, G. (1993). Marketing Management Support Systems: Evolution, Adoption and Effectiveness. In J. F. Boss, & . et al (Eds.), ESOMAR/EMAC/AFM Symposium on 'Information Based Decision Making in Marketing: Reconciling the Needs and Interests of Decision Makers, Data Collectors and Data Providers', Paris, 17-19 November, 1993 (pp. 1-20). ESOMAR. http://hdl.handle.net/1765/18109

Bruggen, G. (1993). Effects of the quality of marketing. Decision support systems: an experimental study. In J. Chías, & J. Sureda (Eds.), Marketing for the New Europe: Dealing with Complexity. Proceedings of the 22nd Annual Conference of the European marketing Academy (pp. 69-90). ESADE.

Bruggen, G. (1993). De effectiviteit van marketing decision support systemen. In A. E. Bronner, & . et al (Eds.), Recente Ontwikkelingen in het Marktonderzoek: Jaarboek van de Nederlandse Vereniging van Marktonderzoekers 1993-'94 (pp. 283-299). Uitgeverij de Vrieseborch.

Bruggen, G. (1992). Performance Effects of a Marketing Decision Support: a Laboratory Experiment. In K. G. Grunert, & D. Fuglede (Eds.), Marketing for Europe - Marketing for the Future: Proceedings of the 21st Annual Conference of the European Marketing Academy, May 26-29, Aarhus, Denmark (pp. 1159-1178). Aarhus School of Business.

Bruggen, G. (1992). The Effectiveness of Marketing Management Support Systems. In M. D. Uncles, & G. Goodhart (Eds.), Marketing Science Conference, London 12-15 July 1992: abstracts of presentations (pp. GT 1.1). TIMS.

Bruggen, G. (1991). The effectiveness of marketing decision support systems. In A. van Harten, & B. G. F. Pol (Eds.), Bedrijfskundigen informeren bedrijfskundigen: vijfde NOBO onderzoekdag 1991 (pp. 39-45). Universiteit Twente, NOBO.

Schuurmans, AJ., Peelen, E., & Bruggen, G. (1999). Distribution management. In E. Waarts, N. Lamperjee, E. Peelen, & J. M. D. Koster (Eds.), NIMA Marketing Lexicon, Begrippen en Omschrijvingen (pp. 269-302). Wolters-Noordhoff.

Bruggen, G. (1997). Leiderschap en macht in distributiekanalen. In J. J. W. ten Bosch, R. J. de Groot, & C. A. H. H. de Ridder (Eds.), B-to-B Marketing in de Praktijk F&G Publishing.

Bruggen, G. (1995). Hoe zijn belangenconflicten in distributiekanalen te managen. In J. J. W. ten Bosch, R. J. de Groot, & C. A. H. H. de Ridder (Eds.), B- to B marketing in de praktijk (pp. 1-14). F&G Publishing.

Bruggen, G. (1995). Welke rol spelen de marketinginstrumenten bij kanaalmanagement. In J. J. W. ten Bosch, R. J. de Groot, & C. A. H. H. de Ridder (Eds.), B-to B- marketing in de praktijk (pp. 16-16). F&G Publishing.

Althuizen, NAP., De Bruyn, A., Bruggen, G., & Wierenga, B. (2011). The Perceived Usefulness of Marketing Management Support Systems: Closing the Reality-Perception Gap. In Looking Back, Looking Forward: Shaping the Future of Research in Marketing (pp. 32). American Marketing Association.

Althuizen, NAP., Wierenga, B., Bruggen, G., & De Bruyn, A. (2010). Marketing Management Support Systems: When Help is Not Recognized. In S. C. Beckman, T. Ringberg, & T. Ritter (Eds.), The Six Senses: The Essentials of Marketing (pp. 132). Copenhagen Business School.

Bruggen, G., & van der Lans, RJA. (2009). Drivers of Viral Marketing Success. In Proceedings of 31st Annual INFORMS Marketing Science Conference (pp. 81-81).

van der Lans, RJA., Bruggen, G., Eliashberg, J., & Wierenga, B. (2008). A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth in Viral Marketing Campaigns. In D. Dahl, & C. Weinberg (Eds.), 30th Annual Marketing Science Conference (pp. SA01). INFORMS.

van der Lans, RJA., Bruggen, G., Eliashberg, J., & Wierenga, B. (2007). Forecasting in Viral Marketing Campaigns. In Marketing Dynamics Conference

Kayande, U., De Bruyn, A., Lilien, GL., Rangaswamy, A., & Bruggen, G. (2006). The effect of feedback and learning on DSS evaluations. In Abstracts of the 28th INFORMS Marketing Science Conference