Gizem Yalcin is a PhD graduate in Marketing at the Rotterdam School of Management. Her specialization is consumer behavior, and she is very much interested in the concept of technology and how it affects the way consumers behave.
Gizem completed her undergraduate studies (BSc) in Management at Bilkent University (summa cum laude) with a major in marketing & innovation and a minor in psychology. She graduated cum laude in 2017 from Erasmus University's research master (MPhil) program with a specialization in marketingand completed her PhD studies in May 2022. During her PhD, she was a visiting graduate researcher at University of British Columbia (2018) and Cornell University (2019).
Gizem has received many grants during her graduate studies, including the ERIM Achievement Grant (2015) and grant from the European Institute of Advanced Studies in Management (2016). Additionally, she has received several awards during her studies including the Bruins Prize (2017), which is intended for research students who excel in terms of their academic performance, the Beattie Award (2019) which is given to advanced graduate students who study judgment and decision making, Talent Placement Award (2020), and AMA Mathew Joseph Emerging Scholar Award (2021). To learn more, please visit her personal website.
Yalcin, G., Lim, S., Puntoni, S., & van Osselaer, S. M. J. (2022). Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans. Journal of Marketing Research. https://doi.org/10.1177/00222437211070016
Paolacci, G., & Yalcin, G. (2020). Fewer but Poorer: Benevolent Partiality in Prosocial Preferences. Judgment and Decision Making, 15(2), 173-181.
Yalcin, G. (2022). Consumers in the Age of AI: Understanding Reactions Towards Algorithms and Humans in Marketing Research. [Doctoral Thesis, Erasmus University Rotterdam]. Erasmus University Rotterdam (EUR).
Research Training & Bachelor Thesis
- Study year: 2019/2020
- Code: BAD10
- Level: Bachelor 3, Pre-master, Pre-master Business Administration (English Language)
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