Hang-Yee Chan , MSc

Hang-Yee Chan

PhD Candidate
Rotterdam School of Management (RSM)
Erasmus University Rotterdam


Professional experience

PhD Candidate

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management


Scholarly Publications (2)


Discovery items

Brain scans reveal engagement levels of videos

What if we could predict when consumers would strongly engage with videos by analysing the neural activity in their brains?

Identifying strong brands in the brain

Marketeers no longer only have to rely on what consumers tell them about brand perception. We can now see it in the brain.


Research Training & Bachelor Thesis

  • Study year: 2019/2020, 2018/2019
  • Code: BAD10
  • Level: Bachelor 3


  • Study year: 2019/2020, 2018/2019, 2017/2018
  • Code: BMME057
  • ECTS: 6 Level: Master, Master, Master, Master

Past courses

Neuroeconomics: how the brain decides

  • Study year: 2018/2019
  • Code: BKBMIN018
  • ECTS: 15 Level: Bachelor, Bachelor 3, Bachelor 3