Hang-Yee Chan , MSc

Hang-Yee Chan

PhD Candidate
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

Profile

Professional experience

PhD Candidate

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management

Publication

Scholarly Publications

  • H.Y. Chan, M.A.S. Boksem & A. Smidts (2018). Neural profiling of brands: Mapping brand image in consumers' brains with visual templates. Journal of Marketing Research, 55 (August), 600-615. doi: 10.1509/jmr.17.0019

Course

Neuroeconomics: how the brain decides

  • Study year: 2018/2019
  • Code: BKBMIN018
  • ECTS: 15 Level: Bachelor, Bachelor 3, Bachelor 3