Profile
Jochem Kroezen is an Associate Professor in the Department of People & Organisations of Rotterdam School of Management (RSM), Erasmus University and Academic Director of the International Full-Time MBA at RSM.
In his current research, he explores how work can be approached and organized as craft in the era of artificial intelligence. He has written an introductory overview of research on craft in organization and management studies for the Oxford Research Encyclopedia and is currently co-editing the Bristol Handbook of Craft, Technology and Work.
His work on craft, history and other issues in management and organization has appeared in Administrative Science Quarterly, Academy of Management Annals, Academy of Management Journal, Journal of Management Studies and Business History. He has co-edited special issues on craft for Organization Studies and Strategic Entrepreneurship Journal. His research has also been covered in popular media, including The Conversation, The Economist, de Volkskrant, and Trouw.
Jochem is a coordinator and convenor for the EGOS Standing Working Group on Craft and Emerging Forms of Organizing. He is also the co-founder of The International Craft Studio, a multi-disciplinary network with monthly online events for those interested in using craft in research and education.
Jochem is an experienced teacher having taught across different MBA, open and custom programmes. In his classes, he challenges managers and leaders to reflect on their practices as craft in the context of societal transitions around sustainability and artificial intelligence. He teaches classes on culture, trust, change leadership, strategic transformation, the future of work, international business and research methods. At RSM Erasmus, he co-teaches the Craft of Managing for Positive Change in the Full-Time MBA and the open programme Beyond HR.
At Erasmus University, Jochem served as an academic expert in the working group on Culture and Leadership for the EUR 2030 Strategy, led the design of a university wide online short course on the Climate & Ecological Emergency and regularly contributes to internal leadership development programmes and networking events.
Jochem holds a PhD in Management from RSM Erasmus and previously worked as an Assistant Professor at the Cambridge Judge Business School, University of Cambridge. At Cambridge, he designed the Chief Human Resources Officer Programme.
Jochem has won multiple awards for his work, including the Positive Change Award @ RSM Erasmus (2025), the ExecEd Teaching Award @ Cambridge Judge Business School (2021) and the OMT Best International Paper Award @ Academy of Management (2019). He was also nominated for the Academy of Management Annals Best Paper Award (2021).
Publications
Highlighted (5)
-
Ravasi, D., Svejenova, S., Kroezen, J., Sasaki, I., & Suddaby, R. (2025). Rediscovering Craft in Organization Studies: Perspectives and pathways. Organization Studies, 46(4), 445-469. https://doi.org/10.1177/01708406251326739
-
Ganzin, M., Chirico, F., Kroezen, J. J., Dacin, M. T., Sirmon, D. G., & Suddaby, R. (2024). Craft and strategic entrepreneurship: Exploring and exploiting materiality, authenticity, and tradition in craft-based ventures. Strategic Entrepreneurship Journal, 18(4), 671-685. https://doi.org/10.1002/sej.1528
-
Kroezen, JJ. (2022). De Herontdekking van de Kunst van het Maken: Lessen uit het Nederlands Biermaaklandschap. AGORA: magazine voor sociaalruimtelijke vraagstukken, 38(1), 10-13. https://openjournals.ugent.be/agora/article/id/85363/
-
Kroezen, J., Ravasi, D., Sasaki, I., Żebrowska, M., & Suddaby, R. (2021). Configurations of craft: Alternative models for organizing work. Academy of Management Annals, 15(2), 502-536. https://doi.org/10.5465/annals.2019.0145
-
Kroezen, JJ., & Heugens, P. (2019). What is dead may never die: Institutional regeneration through logic reemergence in Dutch beer brewing. Administrative Science Quarterly, 64(4), 976-1019. https://doi.org/10.1177/0001839218817520
Article (10)
Academic (10)
-
Ganzin, M., Chirico, F., Kroezen, J. J., Dacin, M. T., Sirmon, D. G., & Suddaby, R. (2024). Craft and strategic entrepreneurship: Exploring and exploiting materiality, authenticity, and tradition in craft-based ventures. Strategic Entrepreneurship Journal, 18(4), 671-685. https://doi.org/10.1002/sej.1528
-
Neuberger, I., Kroezen, J., & Tracey, P. (2023). BALANCING “PROTECTIVE DISGUISE” WITH “HARMONIOUS ADVOCACY”: SOCIAL VENTURE LEGITIMATION IN AUTHORITARIAN CONTEXTS. Academy of Management Journal, 66(1), 67-101. https://doi.org/10.5465/amj.2020.0517
-
Kroezen, JJ. (2022). De Herontdekking van de Kunst van het Maken: Lessen uit het Nederlands Biermaaklandschap. AGORA: magazine voor sociaalruimtelijke vraagstukken, 38(1), 10-13. https://openjournals.ugent.be/agora/article/id/85363/
-
Kroezen, J., Ravasi, D., Sasaki, I., Żebrowska, M., & Suddaby, R. (2021). Configurations of craft: Alternative models for organizing work. Academy of Management Annals, 15(2), 502-536. https://doi.org/10.5465/annals.2019.0145
-
Brüggemann, I., Kroezen, J., & Tracey, P. (2020). Fighting “Factory fiction”: The evolution of a marginalized institutional logic in uk trade book publishing. Research in the Sociology of Organizations, 123-146. https://doi.org/10.1108/S0733-558X20200000068007
-
Kroezen, JJ., & Heugens, P. (2019). What is dead may never die: Institutional regeneration through logic reemergence in Dutch beer brewing. Administrative Science Quarterly, 64(4), 976-1019. https://doi.org/10.1177/0001839218817520
-
Kuijpers, M., Popa, C., & Kroezen, JJ. (2019). Small brewers show how craft principles could reshape the economy – but they're under threat. the Conversation. https://theconversation.com/small-brewers-show-how-craft-principles-could-reshape-the-economy-but-theyre-under-threat-112897
-
Foster, W. M., Coraiola, D. M., Suddaby, R., Kroezen, J., & Chandler, D. (2017). The strategic use of historical narratives: a theoretical framework. Business History, 59(8), 1176-1200. https://doi.org/10.1080/00076791.2016.1224234
-
Lamertz, K., Foster, W. M., Coraiola, D. M., & Kroezen, J. (2016). New identities from remnants of the past: an examination of the history of beer brewing in Ontario and the recent emergence of craft breweries. Business History, 58(5), 796-828. https://doi.org/10.1080/00076791.2015.1065819
-
Christiansen, L. H., & Kroezen, J. J. (2016). Institutional maintenance through business collective action: The alcohol industry's engagement with the issue of alcohol-related harm. Research in the Sociology of Organizations, 48B, 101-143. https://doi.org/10.1108/S0733-558X201600048B006
Chapter (3)
Academic (3)
-
van Dijk, M., Kroezen, J., & Slob, B. (2017). From pilsner desert to craft beer oasis: The rise of craft brewing in the Netherlands. In Economic Perspectives on Craft Beer: A Revolution in the Global Beer Industry (pp. 259-293). Van Gorcum/Palgrave Macmillan. https://doi.org/10.1007/978-3-319-58235-1_10
-
Kroezen, J. J., & Heugens, P. P. M. A. R. (2012). Organizational Identity Formation: Processes of Identity Imprinting and Enactment in the Dutch Microbrewing Landscape1. In Constructing Identity in and around Organizations Ithaca/Oxford University Press. https://doi.org/10.1093/acprof:oso/9780199640997.003.0005
-
Kroezen, JJ., & Heugens, P. (2012). Organizational Identity Formation: Processes of Identity Imprinting and Enactment in the Dutch Microbrewing Landscape. In M. Schultz, S. Maguire, A. Langley, & H. Tsoukas (Eds.), Perspectives on Process Organization Studies Volume 2 (pp. 89-127). Oxford University Press.
Doctoral Thesis (1)
Internal (1)
-
Kroezen, JJ. (2014). The renewal of mature industries. An examination of the revival of the dutch beer brewing industry. [Doctoral Thesis, Erasmus University Rotterdam]. Erasmus University Rotterdam (EUR).
Editorial (1)
Academic (1)
-
Ravasi, D., Svejenova, S., Kroezen, J., Sasaki, I., & Suddaby, R. (2025). Rediscovering Craft in Organization Studies: Perspectives and pathways. Organization Studies, 46(4), 445-469. https://doi.org/10.1177/01708406251326739
Paper (5)
Academic (5)
-
Kroezen, JJ., Sasaki, I., & Heugens, P. (2021). Craft in Modern Society. Paper presented at 37th EGOS Colloquium, Amsterdam, Netherlands.
-
Brüggemann, I., Tracey, P., & Kroezen, J. (2018). Bridging divides: Translating the concept of sustainable livelihoods to rural Indonesia through institutional empowerment work. Paper presented at 78th Annual Meeting of the Academy of Management, AOM 2018, Chicago, United States. https://doi.org/10.5465/AMBPP.2018.46
-
Brüggemann, I., Tracey, P., & Kroezen, J. (2017). Fighting “factory fiction”: How marginal actors resist the dominant in UK book publishing. Paper presented at 77th Annual Meeting of the Academy of Management, AOM 2017, Atlanta, United States. https://doi.org/10.5465/AMBPP.2017.28
-
Buchanan, S., Christiansen, L. H., Kroezen, JJ., & Zietsma, C. (2017). Organizing Business Collective Action. Paper presented at 35th EGOS Colloquium.
-
Claus, L., & Kroezen, J. (2016). How do institutional paradoxes evolve? the gender equality paradox in professional tennis. 1086-1091. Paper presented at 76th Annual Meeting of the Academy of Management, AOM 2016, Anaheim, United States. https://doi.org/10.5465/AMBPP.2016.159
Review article (1)
Academic (1)
-
Buchanan, S., Højgaard Christiansen, L., Yue, L. Q., & Kroezen, J. (2026). Business Collective Action: An Integrative Review and Framework. Journal of Management Studies, 63(3), 1572-1603. https://doi.org/10.1111/joms.13232
Activities
Additional positions (2)
-
Kroezen Executive EducationStart date approval: 29 Feb 2024End date approval: 27 Feb 2027Place: ABCOUDEDescription: ad-hoc onderwijs en licenties
-
University of Cambridge Judge Business SchoolStart date approval: 29 Feb 2024End date approval: 27 Feb 2027Place: CAMBRIDGEDescription: ad-hoc onderwijs
Courses
Past courses
The Craft of Managing for Positive Chan
- Study year: 2025/2026
- Code: MBA27-TCM
The Craft of Managing for Positive Chang
- Study year: 2025/2026
- Code: MBA26-TCM
Advanced Qualitative Methods
- Study year: 2023/2024
- Code: BPTPHD2206
Featured on RSM Discovery
Discover how the concept of craft enhances the human touch in work, balancing automation with skilled, passionate, and sensory-driven labor.
This magazine is about people and culture: the future of people management. Our articles focus on three themes: digitised organisations; the human side of work and different team, knowledge, and authority distribution.
We provide critical thought-leadership, evidence-based insights, and practical tools to help you create lasting and positive change in your workplace, industry, community, and beyond.
