Johannes Boegershausen

Johannes Boegershausen

Assistant Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

Profile

Johannes Boegershausen obtained his Ph.D. in Marketing from the University of British Columbia. Subsequently, he worked as an Assistant Professor of Marketing at the University of Amsterdam. In September 2020, Johannes joined the Rotterdam School of Management, Erasmus University.

Johannes' general research interests revolve around the effects of polarized sentiments on consumer perceptions and preferences. His second stream of research examines marketplace morality, focusing on how cues we encounter in the marketplace lead us to perceive other people (e.g., other consumers, employees) differently and prompt socially (un-) desirable behaviors toward them.

He publishes his research in international journals such as the Journal of Consumer Psychology, Journal of the Association of Consumer Research, and Current Opinion in Psychology. His research has received several grants from different organizations such as the Marketing Science Institute and Accessibility Standards Canada.

Professional experience

Assistant Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management

Publications

Scholarly Publications (4)

  • A.P. Henkel, J. Boegershausen, J. Hoegg, K. Aquino & J. Lemmink (2018). Discounting Humanity: When Consumers are Price Conscious, Employees Appear Less Human. Journal of Consumer Psychology, 28 (2), 272-292. doi: 10.1002/jcpy.1023
  • A.P. Henkel, J. Boegershausen, R. Ciuchita & G. Odekerken-Schröder (2017). Storm after the Quiet: How Marketplace Interactions Shape Consumer Resources in Collective Goal Pursuits. Journal of the Association for Consumer Research, 2 (1), 26-47. doi: 10.1086/690463
  • A.P. Henkel, J. Boegershausen, A. Rafaeli & J. Lemmink (2017). The Social Dimension of Service Interactions: Observer Reactions to Customer Incivility. Journal of Service Research, 20 (2), 120-134. doi: 10.1177/1094670516685179
  • J. Boegershausen, K. Aquino & A. Reed II (2015). Moral identity. Current Opinion in Psychology, 6 (1), 162-166. doi: 10.1016/j.copsyc.2015.07.017

Courses

Brand Development

  • Study year: 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2017/2018
  • Code: BMME061
  • Level: Master, Master, Master, Master

Past courses

The Art of Choosing: Making choices that maximize happiness

  • Study year: 2021/2022
  • Code: B3MIN1056
  • Level: Bachelor 3, Bachelor 3, Bachelor 3