Johannes Boegershausen
Assistant Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

More information


Johannes Boegershausen obtained his Ph.D. in Marketing from the University of British Columbia. Subsequently, he worked as an Assistant Professor of Marketing at the University of Amsterdam. In September 2020, Johannes joined the Rotterdam School of Management, Erasmus University. Johannes' general research interests revolve around the effects of polarized sentiments on consumer perceptions and preferences. His second stream of research examines marketplace morality, focusing on how cues we encounter in the marketplace lead us to perceive other people (e.g., other consumers, employees) differently and prompt socially (un-) desirable behaviors toward them. He publishes his research in international journals such as the Journal of Marketing, Journal of Consumer Psychology, Journal of the Association of Consumer Research, and Current Opinion in Psychology. His research has received several grants from different organizations such as the Marketing Science Institute and Accessibility Standards Canada.


Academic (7)
  • Guyt, J. Y., Datta, H., & Boegershausen, J. (2024). Unlocking the Potential of Web Data for Retailing Research. Journal of Retailing, 100(1), 130-147.

  • Castelo, N., Boegershausen, J., Hildebrand, C., & Henkel, A. P. (2023). Understanding and Improving Consumer Reactions to Service Bots. Journal of Consumer Research, 50(4), 848-863.

  • Boegershausen, J., Datta, H., Borah, A., & Stephen, A. T. (2022). Fields of Gold: Scraping Web Data for Marketing Insights. Journal of Marketing, 86(5), 1-20.

  • Henkel, A. P., Boegershausen, J., Hoegg, J., Aquino, K., & Lemmink, J. (2018). Discounting Humanity: When Consumers are Price Conscious, Employees Appear Less Human. Journal of Consumer Psychology, 28(2), 272-292.

  • Henkel, A. P., Boegershausen, J., Ciuchita, R., & Odekerken-Schröder, G. (2017). Storm after the Quiet: How Marketplace Interactions Shape Consumer Resources in Collective Goal Pursuits. Journal of the Association for Consumer Research, 2(1), 26-47.

  • Henkel, A. P., Boegershausen, J., Rafaeli, A., & Lemmink, J. (2017). The Social Dimension of Service Interactions: Observer Reactions to Customer Incivility. Journal of Service Research, 20(2), 120-134.

  • Boegershausen, J., Aquino, K., & Reed II, A. (2015). Moral identity. Current Opinion in Psychology, 6(1), 162-166.


The Art of Choosing: Making choices that maximize happiness

  • Study year: 2023/2024, 2022/2023, 2021/2022
  • Code: B3MIN1056
  • Level: Bachelor 3, Bachelor 3, Bachelor 3

Specialization Module on Consumer Behavior

  • Study year: 2023/2024, 2021/2022
  • Code: BERMASC039
  • ECTS: 3 Level: Master, PhD

Brand Development

  • Study year: 2023/2024, 2022/2023, 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2017/2018
  • Code: BMME061
  • Level: Master, Master, Master, Master