Profile
Research interests: Modeling consumer learning and
inference making, Bayesian learning models, brand choice
models. Private label brands, brand management, product
placement, social media, online marketing.
Szymanowski, M. & E. Gijsbrechts (2013).A Model of
Tentative Cross-Learning in Brand Choice, with Application
to Private Label Copycat Spillovers. Under reivew.
Szymanowski, M. & Gijsbrechts, E. (2013). Patterns in
Consumption-based Learning about Brand Quality for
Consumer Packaged Goods. International Journal of
Research in Marketing (forthcoming).
Szymanowski, M. & E. Gijsbrechts (2012). Consumption
Based Cross-Brand Learning: Are Private Labels Really
Private? Journal of Marketing Research : Vol. 49,
No. 2, pp. 231-246.
Stamos, A. & M. Szymanowski (2010). Virtual Product
Placement. Working Paper
Publications
Article (4)
Academic (3)
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Wierenga, B., Szymanowski, M., & van Bruggen, G. H. (Accepted/In press). DRIVERS OF MARKETING CAREER SUCCESS. Marketing Education Review. https://doi.org/10.1080/10528008.2023.2251950
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Szymanowski, M., & Gijsbrechts, E. (2013). Patterns in Consumption-based Learning about Brand Quality for Consumer Packaged Goods. International Journal of Research in Marketing, 30(3), 219-235. https://doi.org/10.1016/j.ijresmar.2013.01.004
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Szymanowski, M., & Gijsbrechts, E. (2012). Consumption Based Cross-Brand Learning: Are Private Labels Really Private? Journal of Marketing Research, 49(2), 231-246. https://doi.org/10.1509/jmr.07.0416
Professional (1)
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Szymanowski, M. (2013). The competitive advantage of private label branding in FMCG. RSM Insight, 13(1), 14-15. http://hdl.handle.net/1765/40045
Doctoral Thesis (1)
External (1)
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Szymanowski, M. (2009). Consumption-based learning about brand quality: Essays on how private labels share and borrow reputation. [Doctoral Thesis, Tilburg University]. Tilburg University.
Paper (2)
Academic (2)
-
Szymanowski, M., & Gijsbrechts, E. (2019). A Model of Tentative Cross-Learning in Brand Choice, with Application to Private Label Copycat Spillovers. Paper presented at Under review.
-
Szymanowski, M., & Stamos, A. (2010). Virtual Product Placement. Paper presented at Working Paper.
Courses
Implementing Innovations
- Study year: 2023/2024, 2022/2023, 2021/2022, 2020/2021
- Code: BM08MI
- Level: Master
Business Analytics Workshop
- Study year: 2023/2024, 2022/2023, 2021/2022, 2020/2021
- Code: BM09BAM
- Level: Master
Building My Career
- Study year: 2023/2024, 2022/2023, 2021/2022
- Code: BM20MIM
- ECTS: 1 Level: Master
Your Future Career
- Study year: 2023/2024, 2020/2021, 2019/2020, 2018/2019
- Code: BMMEYFC
- ECTS: 1 Level: Master, Master, Master, Master, Master, Master, Master, Master, Master, Master, Master, Master
Your Future Career
- Study year: 2023/2024, 2020/2021
- Code: BMMEYFC-H
- ECTS: 1 Level: Master
Career Skills : Your Future Career (NL)
- Study year: 2023/2024, 2022/2023, 2021/2022, 2020/2021
- Code: FEB13901
Career Skills: Your Future Career (ENG)
- Study year: 2023/2024, 2022/2023, 2021/2022, 2020/2021
- Code: FEB13901X
Past courses
Current Topics in Marketing Research
- Study year: 2022/2023, 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2016/2017, 2015/2016
- Code: BERMASC040
- ECTS: 5 Level: PhD
FI master thesis
- Study year: 2021/2022
- Code: BMMTFI
- Level: Master
Qualitative research in Strategic Management & Strategic Entrepreneurship
- Study year: 2021/2022, 2020/2021, 2019/2020
- Code: BMRMSE-SM-QUAL
- Level: Master
Career Skills, Your Future Career
- Study year: 2020/2021
- Code: FEB13901HER
Career Skills, Your Future Career
- Study year: 2020/2021
- Code: FEB13901RESIT
Job Market & Negotiation Skills
- Study year: 2020/2021
- Code: BM10BAM
- ECTS: 1 Level: Master
Science & Practice for Transform. Change
- Study year: 2020/2021
- Code: UC-MINUC-05
- ECTS: 15 Level: Level 300
YFC4ESE template
- Study year: 2020/2021
- Code: FEWCS01
Advanced Marketing Decision Models
- Study year: 2019/2020
- Code: BERMASC044
- ECTS: 4 Level: Master
Brand Development
- Study year: 2017/2018, 2016/2017, 2015/2016
- Code: BMME061
- ECTS: 6 Level: Master
Personal Professional Development
- Study year: 2017/2018, 2016/2017
- Code: BM03MM
- ECTS: 1 Level: Master
Advanced Marketing Decision Models
- Study year: 2016/2017
- Code: BERMASC041
- ECTS: 7 Level: Master
Marketing management thesis clinic
- Study year: 2016/2017, 2015/2016
- Code: BMRMMM
- ECTS: 4 Level: Master
Thesis Topic Development
- Study year: 2016/2017, 2015/2016
- Code: BM06MM
- ECTS: 1 Level: Master
Seminar Asset Pricing 1
- Study year: 2015/2016
- Code: BERMAMC007
- ECTS: 5 Level: Master
Social media
- Study year: 2015/2016
- Code: BMME058
- ECTS: 6 Level: Master
Brand management
- Study year: 2014/2015
- Code: RSMME057
- ECTS: 6 Level: Master
Current Topics in Marketing Research
- Study year: 2014/2015
- Code: BERMASC037
- ECTS: 3 Level: Master
Social media
- Study year: 2014/2015
- Code: RSMME054
- ECTS: 6 Level: Master
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