Dr Maciej Szymanowski

Maciej Szymanowski

Associate Professor of Marketing
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

Profile

Research interests: Modeling consumer learning and

inference making, Bayesian learning models, brand choice

models. Private label brands, brand management, product

placement, social media, online marketing.

 

 

Szymanowski, M. & E. Gijsbrechts (2013).A Model of

Tentative Cross-Learning in Brand Choice, with Application

to Private Label Copycat Spillovers. Under reivew.

 

 

Szymanowski, M. & Gijsbrechts, E. (2013). Patterns in

Consumption-based Learning about Brand Quality for

Consumer Packaged Goods. International Journal of

Research in Marketing (forthcoming).

 

 

Szymanowski, M. & E. Gijsbrechts (2012). Consumption

Based Cross-Brand Learning: Are Private Labels Really

Private? Journal of Marketing Research : Vol. 49,

No. 2, pp. 231-246.

 

 

 

 

Stamos, A. & M. Szymanowski (2010). Virtual Product

Placement. Working Paper

Publications

  • Academic (2)
    • Szymanowski, M., & Gijsbrechts, E. (2013). Patterns in Consumption-based Learning about Brand Quality for Consumer Packaged Goods. International Journal of Research in Marketing, 30(3), 219-235. https://doi.org/10.1016/j.ijresmar.2013.01.004

    • Szymanowski, M., & Gijsbrechts, E. (2012). Consumption Based Cross-Brand Learning: Are Private Labels Really Private? Journal of Marketing Research, 49(2), 231-246. https://doi.org/10.1509/jmr.07.0416

  • Professional (1)
  • External (1)
    • Szymanowski, M. (2009). Consumption-based learning about brand quality: Essays on how private labels share and borrow reputation. Tilburg University.

  • Academic (2)
    • Szymanowski, M., & Gijsbrechts, E. (2019). A Model of Tentative Cross-Learning in Brand Choice, with Application to Private Label Copycat Spillovers. Paper presented at Under review.

    • Szymanowski, M., & Stamos, A. (2010). Virtual Product Placement. Paper presented at Working Paper.

Media

Courses

Current Topics in Marketing Research

  • Study year: 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2015/2016
  • Code: BERMASC040
  • ECTS: 5 Level: Master, PhD

Implementing Innovations

  • Study year: 2021/2022, 2020/2021
  • Code: BM08MI
  • Level: Master

Business Analytics Workshop

  • Study year: 2021/2022, 2020/2021
  • Code: BM09BAM
  • Level: Master

Your Future Career

  • Study year: 2021/2022, 2020/2021, 2019/2020, 2018/2019
  • Code: BMMEYFC
  • ECTS: 1 Level: Master, Master, Master, Master, Master, Master, Master

Your Future Career

  • Study year: 2021/2022, 2020/2021
  • Code: BMMEYFC-H
  • ECTS: 1 Level: Master

Qualitative research in Strategic Management & Strategic Entrepreneurship

  • Study year: 2021/2022, 2020/2021, 2019/2020
  • Code: BMRMSE-SM-QUAL
  • Level: Master

Career Skills : Your Future Career (NL)

  • Study year: 2021/2022, 2020/2021
  • Code: FEB13901

Career Skills: Your Future Career

  • Study year: 2021/2022, 2020/2021
  • Code: FEB13901X

Past courses

Career Skills, Your Future Career

  • Study year: 2020/2021
  • Code: FEB13901HER

Career Skills, Your Future Career

  • Study year: 2020/2021
  • Code: FEB13901RESIT

Job Market & Negotiation Skills

  • Study year: 2020/2021
  • Code: BM10BAM
  • ECTS: 1 Level: Master

Science & Practice for Transform. Change

  • Study year: 2020/2021
  • Code: UC-MINUC-05
  • ECTS: 15 Level: Level 300

YFC4ESE template

  • Study year: 2020/2021
  • Code: FEWCS01

Advanced Marketing Decision Models

  • Study year: 2019/2020
  • Code: BERMASC044
  • ECTS: 4 Level: Master

Brand Development

  • Study year: 2017/2018, 2016/2017, 2015/2016
  • Code: BMME061
  • ECTS: 6 Level: Master

Personal Professional Development

  • Study year: 2017/2018, 2016/2017
  • Code: BM03MM
  • ECTS: 1 Level: Master

Marketing management thesis clinic

  • Study year: 2016/2017, 2015/2016
  • Code: BMRMMM
  • ECTS: 4 Level: Master

Thesis Topic Development

  • Study year: 2016/2017, 2015/2016
  • Code: BM06MM
  • ECTS: 1 Level: Master

Seminar Asset Pricing 1

  • Study year: 2015/2016
  • Code: BERMAMC007
  • ECTS: 5 Level: Master

Social media

  • Study year: 2015/2016
  • Code: BMME058
  • ECTS: 6 Level: Master

Brand management

  • Study year: 2014/2015, 2013/2014
  • Code: RSMME057
  • ECTS: 6 Level: Master

Current Topics in Marketing Research

  • Study year: 2014/2015
  • Code: BERMASC037
  • ECTS: 3 Level: Master

Social media

  • Study year: 2014/2015, 2013/2014
  • Code: RSMME054
  • ECTS: 6 Level: Master

Brand management

  • Study year: 2012/2013
  • Code: BKMME103
  • ECTS: 10 Level: Master

Marketing management honours class

  • Study year: 2012/2013
  • Code: BKMME171
  • ECTS: 10 Level: Master