Dr Maciej Szymanowski

Maciej Szymanowski

Associate Professor of Marketing
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

Profile

Research interests: Modeling consumer learning and inference making, Bayesian learning models, brand choice models. Private label brands, brand management, product placement, social media, online marketing.

Szymanowski, M. & E. Gijsbrechts (2013).A Model of Tentative Cross-Learning in Brand Choice, with Application to Private Label Copycat Spillovers. Under reivew.

Szymanowski, M. & Gijsbrechts, E. (2013). Patterns in Consumption-based Learning about Brand Quality for Consumer Packaged Goods. International Journal of Research in Marketing (forthcoming).

Szymanowski, M. & E. Gijsbrechts (2012). Consumption Based Cross-Brand Learning: Are Private Labels Really Private? Journal of Marketing Research : Vol. 49, No. 2, pp. 231-246.

Stamos, A. & M. Szymanowski (2010). Virtual Product Placement. Working Paper

Professional experience

Associate Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management

Publications

Professional Publications

Scholarly Publications (2)

Work in Progress

  • M. Szymanowski & E. Gijsbrechts (2019). A Model of Tentative Cross-Learning in Brand Choice, with Application to Private Label Copycat Spillovers. Under review: .

Other

  • M. Szymanowski & A. Stamos (2010). Virtual Product Placement. Working Paper: .

Doctoral Thesis

Recognitions

Editorial positions (2)

  • International Journal of Research in Marketing

    Ad Hoc Reviewer

  • Journal of Marketing Research

    Ad Hoc Reviewer

Media

Courses

Current Topics in Marketing Research

  • Study year: 2018/2019, 2016/2017, 2015/2016
  • Code: BERMASC040
  • ECTS: 5 Level: Master

Your Future Career

  • Study year: 2019/2020, 2018/2019
  • Code: BMMEYFC
  • ECTS: 1 Level: Master, Master, Master, Master

Past courses

Brand Development

  • Study year: 2017/2018, 2016/2017, 2015/2016
  • Code: BMME061
  • ECTS: 6 Level: Master

Personal Professional Development

  • Study year: 2017/2018, 2016/2017
  • Code: BM03MM
  • ECTS: 1 Level: Master

Advanced Marketing Decision Models

  • Study year: 2016/2017
  • Code: BERMASC041
  • ECTS: 7 Level: Master

Marketing management thesis clinic

  • Study year: 2016/2017, 2015/2016
  • Code: BMRMMM
  • ECTS: 4 Level: Master

Thesis Topic Development

  • Study year: 2016/2017, 2015/2016
  • Code: BM06MM
  • ECTS: 1 Level: Master

Seminar Asset Pricing 1

  • Study year: 2015/2016
  • Code: BERMAMC007
  • ECTS: 5 Level: Master

Social media

  • Study year: 2015/2016
  • Code: BMME058
  • ECTS: 6 Level: Master

Brand management

  • Study year: 2014/2015, 2013/2014
  • Code: RSMME057
  • ECTS: 6 Level: Master

Current Topics in Marketing Research

  • Study year: 2014/2015
  • Code: BERMASC037
  • ECTS: 3 Level: Master

Social media

  • Study year: 2014/2015, 2013/2014
  • Code: RSMME054
  • ECTS: 6 Level: Master