Dr Mirjam Werner

Mirjam Werner

Assistant Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam


Mirjam Werner is Assistant Professor in the Business-Society Management Department at Rotterdam School of Management, Erasmus University (RSM).

She holds an MSc in cultural anthropology from the University of Amsterdam, the Netherlands (2005), and a PhD in political science from the University of Leeds, UK (2011). Her research interests include social movements and political activism, framing and sensemaking, organizational change, organizational identity and culture, and emotions. Two of her current research projects concern social movements as motors of bottom up change within organizational contexts, on the one hand, and exploring the performative nature of emotions in social interaction (what do emotions do?), both intentionally and unintentionally, on the other.

Methodologically, and due to her anthropological background, she takes a qualitative and interpretive approach, and mainly focuses on the micro level of analysis. She also enjoys theoretical and conceptual work. Her research has been published in the Academy of Management Annals and Organization Studies.

Professional experience

Assistant Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Business-Society Management


Scholarly Publications (7)

  • J.P. Cornelissen, O. Akemu, J. Jonkman & M.D. Werner (2020). Building character: The formation of a hybrid organizational identity in a social enterprise. In Journal of Management Studies
  • M.C. Punzi & M.D. Werner (2020). Challenging the Menstruation Taboo One Sale at a Time: The Role of Social Entrepreneurs in the Period Revolution. In C. Bobel, I.T. Winkler, B. Fahs, K.A. Hasson, E.A. Kissling & T.A. Roberts (Eds.), The Palgrave Handbook of Critical Menstruation Studies (pp. 833-851). Singapore: Palgrave Macmillan doi: 10.1007/978-981-15-0614-7_60
  • S.A. Haslam, J.P. Cornelissen & M.D. Werner (2017). Metatheories and metaphors of organizational identity: integrating social constructionist, social identity, and social actor perspectives within a social interactionist model. International Journal of Management Reviews, 19 (3), 318-336. doi: 10.1111/ijmr.12150
  • J.P. Cornelissen, S.A. Haslam & M.D. Werner (2016). Bridging and Integrating Meta-Theoretical Perspectives on organizational identity: A social Interactionist Model of Organizational Identity Development. In Mike Pratt, Majken Schultz, Davide Ravasi & Blake Ashforth (Eds.), Handbook on Organizational Identity. Oxford: Oxford University Press
  • M.D. Werner & J.P. Cornelissen (2014). Framing the Change: Switching and Blending Frames and their Role in Instigating Institutional Change. Organization Studies, 35 (10), 1449-1472. doi: 10.1177/0170840614539314
  • J.P. Cornelissen & M.D. Werner (2014). Putting Framing in Perspective: A review of Framing and Frame Analysis across the Management and Organizational Literature. The Academy of Management Annals, 8 (1), 181-235. doi: 10.1080/19416520.2014.875669
  • G. Crawford & M.D. Werner (2014). Participatory Democracy Initiatives in Europe: An Overview and Comparison. In M. Rijal (Ed.), Participatory Democracy. Practices and Reflections (pp. 109-133). Nepal: Institute for Governance and Development Action Aid Nepal Publications


Media items


Movement for Change: Social Movements and Collective Action in and around Organizations towards a Sustainable World

  • Study year: 2020/2021
  • Code: BMME157
  • ECTS: 6 Level: Master, Master, Master, Master

Research Methodology

  • Study year: 2020/2021
  • Code: BMRM3GBS
  • ECTS: 4 Level: Master

Research Methodology

  • Study year: 2020/2021, 2018/2019
  • Code: BMRM4GBS
  • ECTS: 1 Level: Master

Science & Practice for Transform. Change

  • Study year: 2020/2021
  • Code: UC-MINUC-05
  • ECTS: 15 Level: Level 300

Past courses

Advanced Qualitative Methods

  • Study year: 2019/2020, 2017/2018, 2016/2017
  • Code: BERMAMC016
  • ECTS: 5 Level: Master

Skills 3: Academic Writing

  • Study year: 2016/2017, 2015/2016
  • Code: BAP067
  • ECTS: 2 Level: Bachelor 1

Social Entrepreneurship

  • Study year: 2016/2017
  • Code: BMME080
  • ECTS: 6 Level: Master, Master

Advanced Qualitative Methods

  • Study year: 2015/2016
  • Code: BERMAMC012
  • ECTS: 3 Level: Master