Dr Petra Saskia Bayerl

Petra Saskia Bayerl

Rotterdam School of Management (RSM)
Erasmus University Rotterdam

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Media items

  • Welche Twitter-Strategien hat die Polizei?

    After the arrest of the Syrian Jaber Al-Bakr, whom was suspected of terror, the police tweeted in a lively "birth speech": "We are done, but unhappy!" What kind of Twitter strategies does the police have? That is what Petra Saskia...

  • Why Do We Resist Technology In The Workplace?

    If technology is really so great, so helpful, so enabling, why do so many managers have war stories about how difficult it can be to get their people to embrace the next big thing? Why is it that, despite all the obvious benefits,...

  • Waarom de Erasmus Universiteit een mannenbolwerk is

    Only 10.3% of ordinary professors at the EUR are female. Even TU Delft, a predominately male university, has more women. ESE and RSM have the lowest share of females of all faculties - 0 of 35 and 1 of 33, respectively. By...


IM Research clinic

  • Study year: 2018/2019
  • Code: BM-IMRC
  • ECTS: 5 Level: Master

Past courses

Cross-cultural management

  • Study year: 2014/2015
  • Code: RSMME062
  • ECTS: 6 Level: Master, Master