Dr Petra Saskia Bayerl

Petra Saskia Bayerl

Associate Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

Connected with


Petra Saskia Bayerl is Associate Professor of Technology and Organizational Behaviour. Her research interests lay in the fields of human-computer interaction, the implementation of information systems, new media and communication. Her current research focuses on privacy, surveillance and emerging technologies als tools for citizen participation in the creation of
public safety.

She further holds the position of Co-Director of CESAM (Centre of Excellence in Public Safety Management). CESAM aims to be an international platform for management scholars, practitioners, policy makers and private industry in the public safety domain. In this function it conducts national and international research projects, currently on community policing and complaint management in police forces.

In March 2016 she was appointed as Associate Dean of Diversity at RSM. In this role she is responsible for the implementation and monitoring of diversity measures, advice to the school’s Executive Board, the academic department chairs, directors of administrative departments and the Promotions and Tenure committee and linkages with diversity bodies inside and outside the university. The role has a duration of two years.

Professional experience

Associate Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Organisation and Personnel Management


Key Publications (7)

Professional Publications (19)

  • P.S. Bayerl, G. Jacobs & K.E. Horton (2017). Ignoring, tolerating or embracing? Social media use in European police forces. In Detlef Nogala, János Fehérváry, Hans-Gerd Jaschke, Monica den Boer (Ed.), European Police Science and Research Bulletin (pp. 295-308). Luxemburg: Publications Office of the European Union
  • P.S. Bayerl & T. Rüdiger (2017). Soziale Medien - Anbruch eines neuen Zeitalters polizeilicher Arbeit? Der Kriminalist, 1-2/2017, 4-12: .
  • P.S. Bayerl & B. Akhgar (2015). Handling threats to the validity of online data. RSM Discovery - Management Knowledge, 23 (3), 17-19.
  • G. Jacobs, P.S. Bayerl, E.G. Brein & M.J. Flory (2015). Keine Angst vor Evaluationen - Eine Blaupause zur Evaluation der niederländischen Polizeireform - Teil I. Die Polizei, 106 (10), 296-304.
  • P.S. Bayerl, N. Hirschmann & A. Boden (2015). Soziale Medien und deren Verwendung in Europas Polizeien. In Rothenburger Beiträge. Hochschule der Sächsischen Polizei
  • P.S. Bayerl & P. Löbbecke (2015). Soziale Medien im polizeilichen Alltag (Ascherslebener Manuskripte). Aschersleben: Fachhochschule der Polizei Sachsen-Anhalt
  • G. Jacobs, P.S. Bayerl, E.G. Brein & M.J. Flory (2015). Von unseren Nachbarn lernen? Eine Blaupause zur Evaluation der niederlaendischen Polizei. In R. Grieger & J. Christe-Zeyse (Eds.), Oranienburger Schriften (pp. 56-75). Fachhochschule der Polizei des Landes Brandenburg
  • P.S. Bayerl, K.E. Horton & G. Jacobs (2014). Studie: Wie nutzen Marktforscher Social Media – und warum? (blog). Marktforschung.de.
  • K.E. Horton, P.S. Bayerl & G. Jacobs (2014). Identity and identity conflict in the workplace. RSM Discovery - Management Knowledge, 19 (3), 13-15.
  • N. Hirschmann, S. Denef, A. Boden, N. Kaptein & P.S. Bayerl (2014). Beispiele für die Verwendung sozialer Medien in den Polizeien Europas. Ergebnisse aus dem COMPOSITE Projekt. Zeitschrift für Polizei, Verkehr + Technik: 2-4.
  • G. Jacobs, P.S. Bayerl & K.E. Horton (2013). Marktforscher (m/w) - Ein Traumberuf? (blog). Marktforschung.de.
  • S. Denef, N. Kaptein, P.S. Bayerl & L. Ramirez (2012). Best Practice in Police Social Media Adaptation. (Extern rapport). Rotterdam: EU-Deliverable COMPOSITE project
  • G. Jacobs, P.S. Bayerl & K.E. Horton (2012). Marktforscher (m/w) - Ein Traumberuf? In H. Muller-Peters (Ed.), Marktforschung in der digitalisierten Welt (pp. 85-91). Koln: Aegidius Marktforschungsportal GmbH
  • S. Denef, N. Kaptein, P.S. Bayerl, K. Birdi, F. Bisogni, D. Cassan, J. Christe-Zeyse, P. Costanzo, M. Gasco, K.E. Horton, G. Jacobs, T. Jochoms, K. Krstevska, S. Mirceva, A. van den Oord, C. Otoiu, R. Rajkovchevski, Z. Reguli, T. Stojanovski & G. Vonas (2011). ICT Trends in European Policing. (Extern rapport). Rotterdam: EU-Deliverable COMPOSITE Project
  • S. Denef, P.S. Bayerl & N. Kaptein (2011). Cross-European approaches to social media as tool for police communication. European Police Science and Research Bulletin, 6(winter): 11-14.
  • A. van den Born, K. Allen, D. Andrei, M. Barlage, P.S. Bayerl, K. Betteridge, M. Betz, F. Bisogni, K. Birdi, R. Casey, D. Cassan, J. Christe-Zeyse, P. Costanzo, S. Denef, M. Gasco, L. Graham, M. Gruschinske, K.E. Horton, G. Jacobs, T. Jochoms, C. Mouhanna, C. Otoiu, H. Pautz, S. Rogiest, S. Sapulete, T. Stojanovski, N. Vallet, A. van den Oord, A. van Witteloostuijn & M. Vit (2011). Policing Opportunities and Threat. (Extern rapport). Rotterdam: EU-Deliverable COMPOSITE Project
  • P.S. Bayerl, K. Lauche, M. Crichton, S. Sawaryn & A. Deady (2009). Exercises in distributed tactial decision-making in Advanced Collaborative Environments. In SPE Digital Energy Conference and Exhibition. Society of Petroleum Engineers
  • P.S. Bayerl, K. Lauche, P. Badke-Schaub & S. Sawaryn (2008). Successful implementation of collaborative environments: Human factors and implications. In SPE Intelligent Energy Conference 2008. Society of Petroleum Engineers
  • B. Steinheider & P.S. Bayerl (2003). Wissensintegration in interdisziplinären Teams. Probleme und Lösungsansätze. Wirtschaftspsychologie, 5 (1), 26-29.

Scholarly Publications (45)

  • P.S. Bayerl, K.E. Horton & G. Jacobs (2018). How do we describe our professional selves? Building blocks of identity configurations across professions. Journal of Vocational Behavior, 107, 168-181. doi: 10.1016/j.jvb.2018.04.006
  • P.S. Bayerl & G. Jacobs (2017). Evaluating the design and implementation of CP-support technologies: A participatory framework. In Community Policing - A European Perspective (pp. 247-268). Cham: Springer
  • P.S. Bayerl & T. Rüdiger (2017). Die polizeiliche Nutzung sozialer Medien in Deutschland: Die Polizei im digitalen Neuland. In J. Stierle, D. Wehrle & H. Siller (Eds.), Handbuch Polizeimanagement (pp. 919-962). Berlin: Springer
  • P.S. Bayerl, R. Karlovic, B. Akhgar & G. Markarian (Ed.). (2017). Community Policing - A European Perspective. Berlin: Springer
  • T. Rüdiger & P.S. Bayerl (Ed.). (2017). Digitale Polizeiarbeit. Herausforderungen und Chancen. Wiesbaden: Springer
  • M. Gasco, P.S. Bayerl, S. Denef & B. Akhgar (2017). What do citizens communicate about during crises? Analyzing twitter use during the 2011 UK riots. Government Information Quarterly, 34 (4), 635-645. doi: http://dx.doi.org/10.1016/j.giq.2017.11.005
  • P.S. Bayerl, K. Lauche & C. Axtell (2016). Revisting group-based technology adoption as a dynamic process: The role of changing attitude-rationale configurations. MIS Quarterly, 40 (3), 775-784. doi: http://aisel.aisnet.org/misq/vol40/iss3/14/
  • C. Orphanides, B. Akhgar & P.S. Bayerl (2016). Discovering knowledge in online drug transactions using conceptual graphs and formal concept analysis. In Proceedings of the 7th European Intelligence and Security Informatics Conference (EISIC) 2016. IEEE
  • B. Akhgar, P.S. Bayerl & F. Sampson (Ed.). (2016). Open Source Intelligence Investigation. From Strategy to Implementation. Berlin: Springer
  • P.S. Bayerl & L. Stoynov (2016). Revenge by Photoshop: Memefying police acts in the public dialogue about injustice. New Media & Society, 18 (6), 1006-1026. doi: http://dx.doi.org/10.1177/1461444814554747
  • P.S. Bayerl & B. Akhgar (2015). Surveillance pitfalls for law enforcement agencies' investigation processes using OSINT. Communications of the ACM, 58 (8), 62-69. doi: http://dx.doi.org/10.1145/2699410
  • R. van Garling, S. Shahid & P.S. Bayerl (2015). Crisis communication by police through twitter: Effect of message tone and content on message acceptance? In Proceedings of The 2nd European Conference on Social Media ECSM 2015 (pp. 563-570)
  • P.S. Bayerl & B. Akhgar (2015). Online surveillance awareness as impact on data validity for open-source intelligence? In H. Jahankhani, A. Carlile, B. Akhgar, A. Hessami & A. Hosseinian-Far (Eds.), Global Security, Safety and Sustainability: Tomorrow's Challenges of Cyber Security (pp. 15-20). Springer
  • G. Jacobs & P.S. Bayerl (2015). Accounting for Cultural Influences in Big Data Analytics. In B. Akhgar, G.B. Saathoff, H.R. Arabnia, R. Hill, A. Staniforth & P.S. Bayerl (Eds.), Application of Big Data for National Security (pp. 250-261). Amsterdam: Elsevier
  • K.E. Horton, G. Jacobs, P.S. Bayerl, M. Rothengatter, K. Elliott, M. Gasco, S. Giljohann & C. Rus (2015). A balancing act: How to avoid professional disidentification when faced with stakeholder critique. In Best paper proceedings at the 75th Annual Meeting Academy of Management
  • B. Akhgar, G.B. Saathoff, H.R. Arabnia, R. Hill, A. Staniforth & P.S. Bayerl (Ed.). (2015). Application of Big Data for National Security: A Practitioner’s Guide to Emerging Technologies. Oxford: Elsevier
  • P.S. Bayerl, K.E. Horton, G. Jacobs, S. Rogiest, Z. Reguli, M. Gruschinske, P. Constanzo, T. Stojanovski, G. Vonas, M. Gasco & K. Elliott (2014). Perspectives on the police profession: An international investigation. Policing, 37 (4), 728-745. doi: http://dx.doi.org/10.1108/PIJPSM-11-2013-0112[go to publisher's site]
  • P.S. Bayerl, K.E. Horton, G. Jacobs & B. Akhgar (2014). Who wants police on social media? In Proceedings 1st European Conference on Social Media (pp. 42-49)
  • J.N.A. Brown, P.S. Bayerl, A. Fercher, G. Leitner, A. Català Mallofré & M. Hitz (2014). A measure of calm. In Peripheral Interaction: Shaping the Research and Design Space, CHI Conference 2014 (pp. 13-16)
  • K.E. Horton, P.S. Bayerl & G. Jacobs (2014). Identity conflicts at work: An integrative framework. Journal of Organizational Behavior, 35 (S1), 6-22. doi: http://dx.doi.org/10.1002/job.1893[go to publisher's site]
  • P.S. Bayerl, B. Akhgar, B. Brewster, D. Domdousiz & H. Gibson (2014). Social media and their role for LEAs: Review and applications. In B. Akhgar, A. Staniforth & F. Bosco (Eds.), Cyber Crime and Cyber Terrorism Investigators' Handbook (pp. 197-220). Amsterdam: Elsevier
  • S. Denef, P.S. Bayerl & N. Kaptein (2013). Social media and the police -- Tweeting practices of British police forces during the August 2011 riots. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI '13) (pp. 3471-3480)
  • M. Janneck, P.S. Bayerl & J. Dietel (2013). The minimal group paradigm in virtual teams. In Human Factors in Computing and Informatics. Lecture Notes in Computer Science (pp. 457-476). Springer
  • P.S. Bayerl, G. Jacobs, S. Denef, R. Van den Berg, N. Kaptein, K. Birdi, F. Bisogni, D. Cassan, P. Costanzo, M. Gasco, K.E. Horton, T. Jochoms, S. Mirceva, K. Krstevska, A. van den Oord, C. Otoiu, R. Rajkovcevski, Z. Reguli, S. Rogiest, T. Stojanovski, M. Vit & G. Vonas (2013). The role of macro context for the link between technological and organizational change. Journal of Organizational Change Management, 26 (5), 793-810. doi: http://dx.doi.org/10.1108/JOCM-05-2013-0076[go to publisher's site]
  • P.S. Bayerl, A. Staniforth, B. Akhgar, B. Brewster & K. Johnson (2013). A framework for the investigation and modeling of online radicalization and the identification of radicalized individuals. In B. Akhgar & H.R. Arabnia (Eds.), Emerging Trends in Information and Communication Technologies Security (pp. 539-547). Elsevier
  • B. Akhgar, F. Tabatabayi, S.M.R. Nasserzadeh, A. Staniforth & P.S. Bayerl (2013). Investigating radicalized individual profiles through fuzzy cognitive maps. In B. Akhgar & H.R. Arabnia (Eds.), Emerging Trends in Information and Communication Technologies Security (pp. 559-575). Elsevier
  • P.S. Bayerl & M. Janneck (2013). Professional online profiles: The impact of personalization and visual gender cues on online impression formation. International Journal of Sociotechnology and Knowledge Development: 5(3), 1-16.
  • N. Rahman, R. Cheng & P.S. Bayerl (2013). Synchronous versus asynchronous object manipulation in the distributed design process: Implications for the technological support of collaborative design in virtual settings. Design Studies, 34 (3), 406-431. doi: http://dx.doi.org/10.1016/j.destud.2012.11.003
  • P.S. Bayerl & K.I. Paul (2011). What determines inter-coder agreement in manual annotations? A meta-analytic investigation. Computational Linguistics, 37 (4), 727-752. doi: http://dx.doi.org/10.1162/COLI_a_00075
  • K. Lauche & P.S. Bayerl (2010). Planning, monitoring, and trouble-shooting: Decision making in remote drilling operations. In K. Mosier & U. Fischer (Eds.), Informed by Knowledge: Expert Performance in Complex Situations (Expertise: Research and Applications Series) (pp. 169-188). Psychology Press
  • P.S. Bayerl & K. Lauche (2010). Technology effects in distributed team coordination - High-interdependency tasks in offshore oil production. Computer Supported Cooperative Work, 19 (2), 139-173.
  • P.S. Bayerl & K.I. Paul (2009). Identifying sources of disagreement: Generalizability theory in manual annotation studies. Computational Linguistics, 33 (1), 3-8.
  • B. Steinheider, P.S. Bayerl, N. Menold & R. Bromme (2009). Entwicklung und Validierung einer Skala zur Erfassung von Wissensintegrationsproblemen in interdisziplinären Projektteams [WIP]. Zeitschrift für Arbeits- und Organisationspsychologie, 53 (3), 121-130.
  • P.S. Bayerl & K. Lauche (2009). Coordinating High-Interdependency Tasks in Asymmetric Distributed Teams. In Proceedings of the Conference on Computer-Supported Collaborative Working (pp. 417-426)
  • P.S. Bayerl, K. Lauche & P. Badke-Schaub (2008). Collaborative Environments for Distributed Teams: Comparing Effects of Different Concepts. In Proceedings of the Human Factors and Ergonomics Society 52nd Annual Meeting 2008 (pp. 1140-1144)
  • B. Steinheider, T. Wuestewald & P.S. Bayerl (2006). When Twelve Heads are Better than One: Implementing a Shared Leadership Concept in a Police Agency. In Best Paper Academy of Management Proceedings
  • T. Wuestewald, B. Steinheider & P.S. Bayerl (2006). From the bottom up: Sharing leadership in a police agency. In Proceedings of University of California, Berkeley/Australian National University Conference on Police Reform (pp. 313-355)
  • P.S. Bayerl (2004). Disambiguierung deutschsprachiger Diskursmarker. Eine Pilot-Studie. Linguistik-Online, 18(1): .
  • H. Langer, H. Lüngen & P.S. Bayerl (2004). Towards automatic annotation of text type structure: experiments using an XML-annotated corpus and automatic text classiffcation methods. In Proceedings of LREC-2004 Workshop on XML-Based Richly Annotated Corpora (pp. 8-14)
  • U. Gut & P.S. Bayerl (2004). Measuring the reliability of manual annotations of speech corpora. In Proceedings of Speech Prosody (pp. 565-568)
  • P.S. Bayerl, H. Langer & H. Lüngen (2004). Text type structure and logical document structure. In Workshop-Proceedings on Discourse Annotation on the 42th Annual Meeting of the Association for Computational Linguistics (ACL 2004)
  • P.S. Bayerl, H. Lüngen, U. Gut & K.I. Paul (2003). Methodology for reliable schema development and evaluation of manual annotations. In Workshop Notes for the Workshop on Knowledge Markup and Semantic Annotation, Second International Conference on Knowledge Capture (K-CAP 2003) (pp. 17-23)
  • P.S. Bayerl, H. Lüngen, D. Goecke, A. Witt & D. Naber (2003). Methods for the semantic analysis of document markup. In Proceedings of the 2003 ACM Symposium on Document Engineering (DocEng 2003) (pp. 161-170)
  • A. Cutler, J. McQueen, M. Jansonius & P.S. Bayerl (2002). The lexical statistics of competitor activation in spoken-word recognition. In Proceedings of the 9th Australian Conference on Speech Science & Technology (pp. 40-45)
  • B. Steinheider & P.S. Bayerl (2001). Wissensintegration und deren Unterstützung in interdisziplinären F&E-Teams. In Bericht zum 47. Kongreß der Gesellschaft für Arbeitswissenschaft (pp. 303-308)


Side positions

  • Center of Excellence in Terrorism, Resilience, Intelligence and Organised Crime Research (CENTRIC)

    Visiting Research Fellow


IM Research clinic

  • Study year: 2018/2019
  • Code: BM-IMRC
  • ECTS: 5 Level: Master

Past courses

Cross-cultural management

  • Study year: 2014/2015
  • Code: RSMME062
  • ECTS: 6 Level: Master, Master