Dr Rodrigo Belo

Associate Professor

Department of Technology and Operations Management

Rotterdam School of Management (RSM)

Erasmus University Rotterdam

Profile

Rodrigo Belo is Associate Professor at the Department of Technology and Operations Management at Rotterdam School of Management of the Erasmus University.

Rodrigo's research focuses on the effects of information systems on organizations and on the impacts of social network structures and peer influence on consumer behavior. His work has been published in top journal and peer-reviewed conferences such as Management Science, Marketing Science, and MIS Quarterly. Rodrigo has lead and collaborated in multiple projects with established firms and startups in the online and telecommunications sectors. His engagements include the design and deployment of large-scale real world randomized experiments to assess the effectiveness of marketing campaigns and to optimize online user engagement.

Rodrigo holds a PhD in Technological Change and Entrepreneurship from Carnegie Mellon University, an MSc in Engineering and Public Policy from Carnegie Mellon University, and a BSc in Computer Science and Engineering from Instituto Superior Técnico, University of Lisbon. Before joining the academia Rodrigo worked as a software engineer and analyst in the transportation and government sectors.

Publications

Article (7)

Academic (5)
- Zhang, X., Ferreira, P. M., Godinho de Matos, M., & Belo, R. (2021). Welfare properties of profit maximizing recommender systems: Theory and results from a randomized experiment. MIS Quarterly, 45(1), 1-28. https://doi.org/10.25300/misq/2021/14971
- Belo, R., Godinho de Matos, M., Ferreira, P. M., & Reis, F. (2019). The Impact of Time Shifting on TV Consumption and Ad Viewership. Management Science, 65(7), 2947-3448. https://doi.org/10.1287/mnsc.2018.3084
- Godinho de Matos, M., Ferreira, P. M., & Belo, R. (2018). Target the ego or target the group: Evidence from a randomized experiment in proactive churn management. Marketing Science, 37(5), 793-811. https://doi.org/10.1287/mksc.2018.1099
- Belo, R., Ferreira, P. M., & Telang, R. (2016). Spillovers from Wiring Schools with Broadband: the Critical Role of Children. Management Science, 62(12), 3450-3471. https://doi.org/10.1287/mnsc.2015.2324
- Belo, R., Ferreira, P. M., & Telang, R. (2013). Broadband in School: Impact on Student Performance. Management Science, 60(2), 265-282. https://doi.org/10.1287/mnsc.2013.1770
Professional (2)
- Li, T., & Crisostomo Pereira Belo, R. (2022). To Make a Profit, Dating Apps Must Leverage Data Differently. Harvard Business Review. https://hbr.org/2022/01/to-make-a-profit-dating-apps-must-leverage-data-differently
- Belo, R. (2016). The critical role of children and schools in internet adoption. RSM Discovery - Management Knowledge, 27(3), 20-22. http://hdl.handle.net/1765/93314

Media

Discovery items

RSM Discovery magazine 37 – out now!

Issue 37: devoted to understand the benefits of data analytics in an age where big data have become woven into the very fabric of our lives.

School children speed up adoption of new technology

Introducing technology to schoolchildren helps to get it adopted by their parents and neighbouring households. Research by Rodrigo Belo.

Courses

Big Data Management and Analytics

Study year: 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
Code: BM04BIM
Level: ERIM, Exchange, IM/CEMS, Master

BIM Honours Class

Study year: 2021/2022, 2020/2021, 2015/2016
Code: BMHONBIM
Level: Master

BIM Master Thesis

Study year: 2021/2022, 2020/2021, 2019/2020, 2018/2019
Code: BMMTBIM
Level: Master

BIM Thesis Clinic

Study year: 2021/2022, 2020/2021, 2019/2020
Code: BMRM1BIM
Level: Master

Past courses

IM Research clinic

Study year: 2020/2021
Code: BM-IM-RC
Level: Master

IM Research clinic

Study year: 2020/2021, 2019/2020
Code: BM-IMRC
Level: Master

Machine Learning & Learning Algorithms

Study year: 2020/2021
Code: BM05BAM
ECTS: 4 Level: Master

Network Analytics

Study year: 2020/2021
Code: BM13BAM
ECTS: 6 Level: Master

Network Data Analytics

Study year: 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
Code: BMME014
ECTS: 6 Level: Master, Master, Master, Master

BIM Research Methods I - Old style

Study year: 2019/2020, 2018/2019
Code: BM05BIM
ECTS: 2

BIM Research Methods II - Old style

Study year: 2019/2020, 2018/2019
Code: BMRMBIM
ECTS: 4

RSM Discovery magazine 37 – out now!

Issue 37: devoted to understand the benefits of data analytics in an age where big data have become woven into the very fabric of our lives.

+31 10 4082013

rbelo@rsm.nl

Visiting address

Office: Mandeville Building T09-20
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Find this faculty member's ancillary activities.

Dr Rodrigo Belo

Profile

Publications

Article (7)

Academic (5)

Professional (2)

Media

Discovery items

Courses

Big Data Management and Analytics

BIM Honours Class

BIM Master Thesis

BIM Thesis Clinic

Past courses

IM Research clinic

IM Research clinic

Machine Learning & Learning Algorithms

Network Analytics

Network Data Analytics

BIM Research Methods I - Old style

BIM Research Methods II - Old style

RSM Discovery magazine 37 – out now!