Dr Rodrigo Belo

Associate Professor

Department of Technology and Operations Management

Rotterdam School of Management (RSM)

Erasmus University Rotterdam

Profile

Rodrigo Belo is Associate Professor at the Department of Technology and Operations Management at Rotterdam School of Management of the Erasmus University.

Rodrigo's research focuses on the effects of information systems on organizations and on the impacts of social network structures and peer influence on consumer behavior. His work has been published in top journal and peer-reviewed conferences such as Management Science, Marketing Science, and MIS Quarterly. Rodrigo has lead and collaborated in multiple projects with established firms and startups in the online and telecommunications sectors. His engagements include the design and deployment of large-scale real world randomized experiments to assess the effectiveness of marketing campaigns and to optimize online user engagement.

Rodrigo holds a PhD in Technological Change and Entrepreneurship from Carnegie Mellon University, an MSc in Engineering and Public Policy from Carnegie Mellon University, and a BSc in Computer Science and Engineering from Instituto Superior Técnico, University of Lisbon. Before joining the academia Rodrigo worked as a software engineer and analyst in the transportation and government sectors.

Professional experience

Associate Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Technology and Operations Management

Publications

Key Publications (5)

P.M. Ferreira, R. Belo, X. Zhang & M. Godinho de Matos (2020). Welfare Properties of Recommender Systems: Theory and Results from a Randomized Experiment (forthcoming). MIS Quarterly.
R. Belo, M. Godinho de Matos, P.M. Ferreira & F. Reis (2019). The Impact of Time Shifting on TV Consumption and Ad Viewership. Management Science, 65 (7), 2947-3448. doi: 10.1287/mnsc.2018.3084 [go to publisher's site]
M. Godinho de Matos, P.M. Ferreira & R. Belo (2018). Target the ego or target the group: Evidence from a randomized experiment in proactive churn management. Marketing Science, 37 (5), 793-811. doi: 10.1287/mksc.2018.1099
R. Belo, P.M. Ferreira & R. Telang (2016). Spillovers from Wiring Schools with Broadband: the Critical Role of Children. Management Science, 62 (12), 3450-3471. doi: 10.1287/mnsc.2015.2324
R. Belo, P.M. Ferreira & R. Telang (2014). Broadband in School: Impact on Student Performance. Management Science, 60 (2), 265-282. doi: 10.1287/mnsc.2013.1770

Professional Publications

R. Belo (2016). The critical role of children and schools in internet adoption. RSM Discovery - Management Knowledge, 27 (3), 20-22.

Work in Progress (4)

T. Frick, R. Telang & R. Belo (2020). Pay For What You Get - Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment (2nd round journal review).
R. Belo & Ting Li (2020). Referral Programs for Freemium Platforms: Evidence from a Randomized Field Experiment (3rd round journal review). [go to publisher's site]
R. Belo & P.M. Ferreira (2020). Peer Influence in Products with Network Externalities: Empirical Evidence from a Large Mobile Network (conditionally accepted).
Z. Cao & R. Belo (2020). Evasive or Candid? How Explicit Sponsorship Disclosure Affects User Engagement on Social Media.

Scholarly Publications (5)

P.M. Ferreira, R. Belo, X. Zhang & M. Godinho de Matos (2020). Welfare Properties of Recommender Systems: Theory and Results from a Randomized Experiment (forthcoming). MIS Quarterly.
R. Belo, M. Godinho de Matos, P.M. Ferreira & F. Reis (2019). The Impact of Time Shifting on TV Consumption and Ad Viewership. Management Science, 65 (7), 2947-3448. doi: 10.1287/mnsc.2018.3084 [go to publisher's site]
M. Godinho de Matos, P.M. Ferreira & R. Belo (2018). Target the ego or target the group: Evidence from a randomized experiment in proactive churn management. Marketing Science, 37 (5), 793-811. doi: 10.1287/mksc.2018.1099
R. Belo, P.M. Ferreira & R. Telang (2016). Spillovers from Wiring Schools with Broadband: the Critical Role of Children. Management Science, 62 (12), 3450-3471. doi: 10.1287/mnsc.2015.2324
R. Belo, P.M. Ferreira & R. Telang (2014). Broadband in School: Impact on Student Performance. Management Science, 60 (2), 265-282. doi: 10.1287/mnsc.2013.1770