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Profile

Sebastian’s core research interest is in the area of consumer’ perceptual decision making. In order to interact with our environment effectively, it is crucially important that our brain efficiently processes the information in our surroundings and identifies objects of interest rapidly and accurately. For instance, imagine the situation of shopping in a modern supermarket. Most shops sell sometimes more than 50.000 items, representing numerous product categories and brands. Commonly, consumers are under time pressure and their budget is limited. In order to make successful decisions the consumer has to engage in a dynamic search over the set of available products under conditions of time pressure and choice overload. This scenario poses several intriguing questions: What are the neural mechanisms that underlie the visual search and decision processes? How do these mechanisms change with varying degrees of complexity and consumer motivation? Do these underlying processes manifest systematic biases that can be utilized by sellers to influence consumer choices? Sebastian’s project aims at answering these questions by means of investigating the underlying psychological and neural processes related to visual search and decision making. In order to do so, he will apply a newly developed behavioral paradigm, targeted at creating situations in which participants have to engage in visual search, in combination with brain imaging.                                                                   

Based on recent advances in neuroimaging methods, multi voxel pattern analysis (MVPA) will be applied to identify neural processes involved in perceptual decision making. MVPA has been one of the major advances in cognitive neuroscience methodology in the past decade. It assesses activation beyond single voxels and is targeted at locating activation patterns in a subset of voxels. It is a predictive method that can be used to decode and classify the content of cognitive processes from neural activation patterns (Norman et al., 2006). Stated differently, MVPA can determine whether patterns of brain activity are predictive of decisions and preferences (Tusche et al., 2010). Sebastian will apply MVPA in order to decode the neural activity underlying perceptual decision making.                                              

In summary, this project will inform us about the neural activity related to visual search and the influence of motivation on accuracy and reaction time of visual searches. The findings will be useful in providing insights into efficient product and shelf design to ensure heightened attention to these marketing stimuli.

Publications

Academic (6)
  • Speer, S. P. H., Smidts, A., & Boksem, M. A. S. (2022). Individual differences in (dis)honesty are represented in the brain's functional connectivity at rest. NeuroImage, 246, [118761]. https://doi.org/10.1016/j.neuroimage.2021.118761

  • Speer, S. P., Smidts, A., & Boksem, M. A. S. (2021). Cognitive control promotes either honesty or dishonesty, depending on one's moral default. Journal of Neuroscience, 41(42), 8815-8825. https://doi.org/10.1523/jneurosci.0666-21.2021

  • Speer, S., Smidts, A., & Boksem, M. A. S. (2021). Different neural mechanisms underlie non-habitual honesty and non-habitual cheating. Frontiers in Neuroscience, 15. https://doi.org/10.3389/fnins.2021.610429

  • Speer, S., Smidts, A., & Boksem, M. (2020). Cognitive control increases honesty in cheaters but cheating in those who are honest. Proceedings of the National Academy of Sciences of the United States of Ame, 117(32), 19080-19091. https://doi.org/10.1073/pnas.2003480117

  • Voigt, K., Murawski, C., Speer, S., & Bode, S. (2020). Effective brain connectivity at rest is associated with choice-induced preference formation. Human Brain Mapping, 41(11), 3077-3088. https://doi.org/10.1002/hbm.24999

  • Voigt, K., Murawski, C., Speer, S., & Bode, S. (2019). Hard decisions shape the neural coding of preferences. Journal of Neuroscience, 39(4), 718-726. https://doi.org/10.1523/JNEUROSCI.1681-18.2018

Academic (1)
  • Speer, S., & Boksem, M. (2020). Decoding fairness motivations from multivariate brain activity patterns. In Social Cognitive and Affective Neuroscience Oxford University Press. https://doi.org/10.1093/scan/nsz097

Internal (1)
  • Speer, S. (2021). The (Dis)Honest and (Un)Fair Brain: Investigating the Neural Underpinnings of Moral Decisions. [Doctoral Thesis, Erasmus University Rotterdam]. Erasmus University.

Academic (1)

Professional (2)
  • Speer, S. (Author), Smidts, A. (Author), & Boksem, M. (Author). (2020). Why honest people cheat. Web publication/site, RSM Discovery.

  • Speer, S. (Author), & Boksem, M. (Author). (2020). How brain measures can help to understand fairness. Web publication/site, RSM Discovery.

Courses

Past courses

Neuroeconomics: how the brain decides

  • Study year: 2021/2022
  • Code: B3MIN1018
  • Level: Bachelor, Bachelor 3, Bachelor 3

Neuromarketing

  • Study year: 2021/2022, 2020/2021, 2019/2020
  • Code: BMME057
  • Level: Master, Master, Master, Master

Neuroeconomics: how the brain decides

  • Study year: 2020/2021, 2019/2020, 2018/2019
  • Code: BKBMIN018
  • Level: Bachelor, Bachelor 3, Bachelor 3

Research training/bachelor thesis

  • Study year: 2019/2020
  • Code: BKBBTH
  • Level: Bachelor 3, Pre-master

Research Training & Bachelor Thesis

  • Study year: 2018/2019
  • Code: BAD10
  • ECTS: 12 Level: Bachelor 3, Pre-master, Pre-master, Pre-master Business Administration (English Language), Pre-master Business Administration (English Language)

Featured in the media

  • Our Brains Reveal Whether We Are Honest or a Cheater

    New research by RSM is discussed in this article.

  • It turns out even honest people cheat

    An article about the relation between the honesty of people and their willingness to cheat. It quotes a new research RSM, revealing that willpower, (aka “cognitive control” in psychology speak), does not serve the same purpose for…

Featured on RSM Discovery

Why honest people cheat

Cognitive control actually enables cheating for people who are usually honest, while it facilitates honest decisions for cheaters.

How brain measures can help to understand fairness

What causes individual differences in the motivation to be fair or selfish? And how to increase fairness?