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Shwetha Paramananda Mariadassou
Assistant Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

More information

Profile

I study consumer judgment and decision-making. My primary research streams examine how communication mediums and human-technology interactions shape our choices and judgments in consequential domains. I am also interested in using novel and diverse methodologies to improve consumer behavior research. Broadly speaking, my work seeks to better understand how context interacts with the information consumers receive to influence their judgments and behavior.

Publications

Academic (3)
  • Mariadassou, S., Klesse, A. K., & Boegershausen, J. (2024). Averse to what: Consumer aversion to algorithmic labels, but not their outputs? Consumer aversion to algorithmic labels, but not their outputs? Current Opinion in Psychology, 58, Article 101839. https://doi.org/10.1016/j.copsyc.2024.101839

  • Mariadassou, S. (2023). Tailoring recommendation algorithms to ideal preferences makes users better off. Scientific Reports, 13(1), Article 9325. https://doi.org/10.1038/s41598-023-34192-x

  • Mariadassou, S. (2023). The Effect of Auditory and Visual Recommendations on Choice. Psychological Science, 34(1), 47-59. https://doi.org/10.1177/09567976221106349

Courses

Topics in Marketing Research B

  • Study year: 2025/2026
  • Code: BERMASC055

Past courses

Consumer Psychology and Emerging Tech

  • Study year: 2023/2024
  • Code: BMME192