Prof. Stefano Puntoni
Media
Media items
- Robotic replacement and psychological responses to technology
Tuesday, 10 December 2019 - "Het moet niet ‘robot says no’ worden"
Stefano Puntoni, professor Marketing at the Rotterdam School of Management, has been mentioned in an article. The article discusses Artificial Intelligence, robots and why we should not fear them, but there needs to be a change.…
Tuesday, 5 November 2019 - Workers would prefer to lose a job to a robot than a human
Stefano Puntoni, professor, has been mentioned in the article 'Workers would prefer to lose a job to a robot than a human'. The article discusses that workers would prefer to be replaced by a robot rather than a human.
Friday, 11 October 2019 - I'd Rather Be Replaced By A Robot Than A Human Being
Research conducted by Stefano Puntoni of RSM, which found that while people generally prefer to see jobs go to people rather than to robots, this preference reverses when they consider their own jobs.
Monday, 9 September 2019 - Most Workers Would Prefer to be Replaced by a Robot Than by Another Human
An article that discusses new research my Stefano Puntino, Professor of Marketing at RSM. His research suggests that while people generally prefer to see jobs go to people rather than to robots, this preference reverses when they…
Thursday, 8 August 2019 - You're replacing me with a robot? That's fine
An article that discusses new research my Stefano Puntino, Professor of Marketing at RSM. His research suggests that while people generally prefer to see jobs go to people rather than to robots, this preference reverses when they…
Wednesday, 7 August 2019 - Losing a job is better if it is to a robot
The prospect of robots coming for our jobs is a modern-day fear — but we would rather be pushed out by a machine than some whippersnapper. That is the conclusion of researchers who polled workers on their attitudes to…
Wednesday, 7 August 2019 - Most workers would prefer to be replaced by a robot than by another human
While people generally prefer to see jobs go to people rather than to robots, this preference reverses when they consider their own jobs. In that case, they prefer to be replaced by robots, new research from Stefano Puntoni,…
Tuesday, 6 August 2019 - Most people feel better about a ROBOT taking their job than they do about losing out to another person, survey reveals
An article that discusses new research my Stefano Puntino, Professor of Marketing at RSM. His research suggests that while people generally prefer to see jobs go to people rather than to robots, this preference reverses when they…
Tuesday, 6 August 2019 - Worden wij beter van platforms?
This month there was an article in the Harvard Business Review by Bart de Langhe, Stefano Puntoni (of RSM) and Richard Larrick about estimates of errors. Intuitively, we usually assume that all relationships are linear, while most…
Sunday, 18 June 2017 - Worden wij beter van platforms?
This month there was a beautiful article in the Harvard Business Review by Bart de Langhe, Stefano Puntoni (of the Rotterdam School of Management) and Richard Larrick about estimates of errors. Intuitively, we usually assume that…
Thursday, 18 May 2017 - The Fine Line Between Optimism and Fakery
To fill in the gaps, my co-authors (Stefano Puntoni, Gabriele Paolacci, and Maarten Vissers of Rotterdam School of Management) and I revisited data from 28 past studies on optimism bias, encompassing 8,826 participants in all. Our…
Monday, 23 January 2017 - Unilever spruces up profits but sees gloomy outlook
Unilever posted yesterday a rise in sales for the first half of 2016, boosted by mens’ grooming products, but warned of “no sign of an improving global economy.” Stefan Puntoni comments on Unilever's acquisition of a company that…
Friday, 22 July 2016 - Unilever spruces up profits but sees gloomy global outlook
Unilever posted yesterday a rise in sales for the first half of 2016, boosted by mens’ grooming products, but warned of “no sign of an improving global economy.” Stefan Puntoni comments on Unilever's acquisition of a company that…
Thursday, 21 July 2016
Discovery items
Technology shapes behaviour of consumers and their consumption and poses opportunities and challenges for future development.
Most workers would prefer to be replaced by a robot than by another human
It’s very common to forget to buy grocery items. Dr Daniel Fernandes, Prof. Stefano Puntoni and Prof. Stijn van Osselaer researched this phenomenon and won the prestigious C.W. Park Award for it.
Making products more automated is good, right? Not always. Sometimes customers prefer less-automation, and it has everything to do with self-image.
Why a faster broadband connection doesn’t save you as much time as you might think. New research from Stefano Puntoni
Will intelligent machines get better at marketing than you? That might just depend on how creative you need to be in your job.
It’s hard to sacrifice short-term rewards for long-term benefits. Marketers, and companies more generally, face equally difficult trade-offs on a daily basis.
What is marketing? I always start “introduction to marketing” sessions with this question.
Stefano Puntoni, Associate Professor of Marketing Management at RSM, explains that even the most brilliant and unique products and services won’t survive without marketing.
How consumers consume technology – and are affected by it
Technology shapes behaviour of consumers and their consumption and poses opportunities and challenges for future development.
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