Prof. Stefano Puntoni

Stefano Puntoni

Professor of Marketing
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

Profile

Stefano Puntoni is a professor of marketing at Rotterdam School of Management, Erasmus University (RSM).

Professor Puntoni is a former MSI Young Scholar and the recipient of various grants and awards including a Marie Curie Fellowship from the European Commission and an ERIM award for Outstanding Performance by a Young Researcher.

His research has appeared in prestigious international journals including Management Science, Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, International Journal of Research in Marketing, and Organizational Behavior and Human Decision Processes.

His teaching expertise is in the areas of brand management, marketing strategy, and consumer behavior. He currently teaches brand management in RSM's Executive MBA programme and marketing strategy in RSM's MSc Marketing programme. He is also active in open enrollment and customised executive education. Professor Puntoni is currently a Visiting Professor at Lancaster University (UK) and has taught at London Business School, Bocconi University (Milan), and the American University in Cairo (Egypt). The Financial Times named him a ‘Professor to Watch’.

He joined RSM after completing his PhD at London Business School.

Professional experience

Full Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management

Publications

Key Publications (29)

Professional Publications (6)

Scholarly Publications (21)

Semi Scientific Publications

  • E. Themeli, S. Philipsen, G.H. van Oenen & S. Puntoni (2018). The impact of Artificial Intelligence on dispute resolution. Erasmus Inclusive Prosperity Small Grants Scheme: Rotterdam. Populariserende publicatie.

Recognition

Side positions

  • Lancaster University

    Visiting Professor

Media

Media items

  • Unilever spruces up profits but sees gloomy outlook

    Unilever posted yesterday a rise in sales for the first half of 2016, boosted by mens’ grooming products, but warned of “no sign of an improving global economy.” Stefan Puntoni comments on Unilever's acquisition of a company that...

  • Unilever spruces up profits but sees gloomy global outlook

    Unilever posted yesterday a rise in sales for the first half of 2016, boosted by mens’ grooming products, but warned of “no sign of an improving global economy.” Stefan Puntoni comments on Unilever's acquisition of a company that...

  • The Fine Line Between Optimism and Fakery

    To fill in the gaps, my co-authors (Stefano Puntoni, Gabriele Paolacci, and Maarten Vissers of Rotterdam School of Management) and I revisited data from 28 past studies on optimism bias, encompassing 8,826 participants in all. Our...

  • Worden wij beter van platforms?

    This month there was a beautiful article in the Harvard Business Review by Bart de Langhe, Stefano Puntoni (of the Rotterdam School of Management) and Richard Larrick about estimates of errors. Intuitively, we usually assume that...

  • Worden wij beter van platforms?

    This month there was an article in the Harvard Business Review by Bart de Langhe, Stefano Puntoni (of RSM) and Richard Larrick about estimates of errors. Intuitively, we usually assume that all relationships are linear, while most...

Courses

Current Topics in Marketing Research

  • Study year: 2018/2019, 2016/2017, 2015/2016
  • Code: BERMASC040
  • ECTS: 5 Level: Master

Marketing Strategy

  • Study year: 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BM04MM
  • ECTS: 6 Level: Master

MM Master Thesis

  • Study year: 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BMMTMM
  • ECTS: 16

Past courses

ERIM Research Clinic Marketing

  • Study year: 2017/2018, 2016/2017, 2015/2016, 2014/2015, 2013/2014
  • Code: BERMRC003
  • ECTS: 4 Level: Master

Introduction to Business

  • Study year: 2017/2018, 2016/2017, 2015/2016, 2014/2015
  • Code: BAP064
  • ECTS: 5 Level: Bachelor 1, Bachelor 1

Current Topics in Marketing Research

  • Study year: 2014/2015
  • Code: BERMASC037
  • ECTS: 3 Level: Master

Marketing strategy

  • Study year: 2014/2015, 2013/2014
  • Code: RSM04MM
  • ECTS: 6 Level: Master

MM master thesis

  • Study year: 2014/2015
  • Code: RSMMTMM
  • ECTS: 16

Introduction to Business

  • Study year: 2013/2014
  • Code: BAP64
  • ECTS: 5 Level: Bachelor 1

Marketing management honours course

  • Study year: 2013/2014
  • Code: RSMHONMM
  • ECTS: 10 Level: Master

Marketing strategy

  • Study year: 2013/2014
  • Code: BKM08MM
  • ECTS: 6

Marketing strategy

  • Study year: 2013/2014
  • Code: RSM04-MM
  • ECTS: 6

Research Seminars

  • Study year: 2013/2014
  • Code: BERMSMR001
  • ECTS: 2 Level: Master