Prof. Stefano Puntoni

Stefano Puntoni

Professor of Marketing
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

Profile

Stefano Puntoni is a professor of marketing at Rotterdam School of Management, Erasmus University (RSM).

Stefano joined RSM after completing a PhD in marketing at London Business School. His research has appeared in many leading journals, including the Journal of Consumer Research, the Journal of Marketing Research, and Management Science, and has been featured in media outlet such as Harvard Business Review, The Times, and the Wall Street Journal.

 

Most of his ongoing research investigates how new technology is changing consumption and society, with a focus on automation, Artificial Intelligence, and the general topic of technological unemployment. He is a former MSI Young Scholar, a current MSI Scholar, and the winner of several grants and awards, including a Marie Curie Fellowship from the European Commission. He is currently an Associate Editor at both the Journal of Consumer Research and the Journal of Consumer Psychology, the two leading academic journals on consumer decision making.

 

Stefano teaches in the areas of marketing strategy, brand management, and decision making. He has taught at Lancaster University, London Business School, Bocconi University, and the American University in Cairo. The Financial Times named him a “Professor to Watch”.

Professional experience

Full Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management

Publications

Key Publications (26)

Professional Publications (6)

Scholarly Publications (31)

Recognition

Side positions

  • Lancaster University

    Visiting Professor

Media

Media items

  • Unilever spruces up profits but sees gloomy outlook

    Unilever posted yesterday a rise in sales for the first half of 2016, boosted by mens’ grooming products, but warned of “no sign of an improving global economy.” Stefan Puntoni comments on Unilever's acquisition of a company that...

  • Unilever spruces up profits but sees gloomy global outlook

    Unilever posted yesterday a rise in sales for the first half of 2016, boosted by mens’ grooming products, but warned of “no sign of an improving global economy.” Stefan Puntoni comments on Unilever's acquisition of a company that...

  • The Fine Line Between Optimism and Fakery

    To fill in the gaps, my co-authors (Stefano Puntoni, Gabriele Paolacci, and Maarten Vissers of Rotterdam School of Management) and I revisited data from 28 past studies on optimism bias, encompassing 8,826 participants in all. Our...

  • Worden wij beter van platforms?

    This month there was a beautiful article in the Harvard Business Review by Bart de Langhe, Stefano Puntoni (of the Rotterdam School of Management) and Richard Larrick about estimates of errors. Intuitively, we usually assume that...

  • Worden wij beter van platforms?

    This month there was an article in the Harvard Business Review by Bart de Langhe, Stefano Puntoni (of RSM) and Richard Larrick about estimates of errors. Intuitively, we usually assume that all relationships are linear, while most...

  • Most Workers Would Prefer to be Replaced by a Robot Than by Another Human

    An article that discusses new research my Stefano Puntino, Professor of Marketing at RSM. His research suggests that while people generally prefer to see jobs go to people rather than to robots, this preference reverses when they...

  • You're replacing me with a robot? That's fine

    An article that discusses new research my Stefano Puntino, Professor of Marketing at RSM. His research suggests that while people generally prefer to see jobs go to people rather than to robots, this preference reverses when they...

  • Most workers would prefer to be replaced by a robot than by another human

    While people generally prefer to see jobs go to people rather than to robots, this preference reverses when they consider their own jobs. In that case, they prefer to be replaced by robots, new research from Stefano Puntoni,...

  • Most people feel better about a ROBOT taking their job than they do about losing out to another person, survey reveals

    An article that discusses new research my Stefano Puntino, Professor of Marketing at RSM. His research suggests that while people generally prefer to see jobs go to people rather than to robots, this preference reverses when they...

  • Losing a job is better if it is to a robot

    The prospect of robots coming for our jobs is a modern-day fear — but we would rather be pushed out by a machine than some whippersnapper. That is the conclusion of researchers who polled workers on their attitudes to...

  • I'd Rather Be Replaced By A Robot Than A Human Being

    Research conducted by Stefano Puntoni of RSM, which found that while people generally prefer to see jobs go to people rather than to robots, this preference reverses when they consider their own jobs.

  • Workers would prefer to lose a job to a robot than a human

    Stefano Puntoni, professor, has been mentioned in the article 'Workers would prefer to lose a job to a robot than a human'. The article discusses that workers would prefer to be replaced by a robot rather than a human.

  • "Het moet niet ‘robot says no’ worden"

    Stefano Puntoni, professor Marketing at the Rotterdam School of Management, has been mentioned in an article. The article discusses Artificial Intelligence, robots and why we should not fear them, but there needs to be a change....

Discovery items

How consumers consume technology – and are affected by it

Technology shapes behaviour of consumers and their consumption and poses opportunities and challenges for future development.

Most workers would prefer to be replaced by a robot than by another human

Most workers would prefer to be replaced by a robot than by another human

When and why we forget to buy

It’s very common to forget to buy grocery items. Dr Daniel Fernandes, Prof. Stefano Puntoni and Prof. Stijn van Osselaer researched this phenomenon and won the prestigious C.W. Park Award for it.

Automation: is your product too good?

Making products more automated is good, right? Not always. Sometimes customers prefer less-automation, and it has everything to do with self-image.

When faster products don’t save time

Why a faster broadband connection doesn’t save you as much time as you might think. New research from Stefano Puntoni

BLOG: Marketing without Marketers

Will intelligent machines get better at marketing than you? That might just depend on how creative you need to be in your job.

BLOG: How to sacrifice short-term rewards for long-term benefits?

It’s hard to sacrifice short-term rewards for long-term benefits. Marketers, and companies more generally, face equally difficult trade-offs on a daily basis.

BLOG: Marketing - here, there, everywhere

What is marketing? I always start “introduction to marketing” sessions with this question.

Stefano Puntoni: Marketing is the channel that allows firms to reach customers

Stefano Puntoni, Associate Professor of Marketing Management at RSM, explains that even the most brilliant and unique products and services won’t survive without marketing.

Courses

Specialization Module on Consumer Behavior

  • Study year: 2019/2020
  • Code: BERMASC039
  • ECTS: 3 Level: Master

Current Topics in Marketing Research

  • Study year: 2019/2020, 2018/2019, 2016/2017, 2015/2016
  • Code: BERMASC040
  • ECTS: 5 Level: Master

IM Research clinic

  • Study year: 2019/2020
  • Code: BM-IMRC
  • Level: Master

Marketing Strategy

  • Study year: 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BM04MM
  • ECTS: 6 Level: Master, Master, Master, Master

MM Master Thesis

  • Study year: 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BMMTMM
  • ECTS: 16 Level: Master

Past courses

ERIM Research Clinic Marketing

  • Study year: 2017/2018, 2016/2017, 2015/2016, 2014/2015, 2013/2014
  • Code: BERMRC003
  • ECTS: 4 Level: Master

Introduction to Business

  • Study year: 2017/2018, 2016/2017, 2015/2016, 2014/2015
  • Code: BAP064
  • ECTS: 5 Level: Bachelor 1, Bachelor 1

Current Topics in Marketing Research

  • Study year: 2014/2015
  • Code: BERMASC037
  • ECTS: 3 Level: Master

Marketing strategy

  • Study year: 2014/2015, 2013/2014
  • Code: RSM04MM
  • ECTS: 6 Level: Master

MM master thesis

  • Study year: 2014/2015
  • Code: RSMMTMM
  • ECTS: 16

Introduction to Business

  • Study year: 2013/2014
  • Code: BAP64
  • ECTS: 5 Level: Bachelor 1

Marketing management honours course

  • Study year: 2013/2014
  • Code: RSMHONMM
  • ECTS: 10 Level: Master

Marketing strategy

  • Study year: 2013/2014
  • Code: BKM08MM
  • ECTS: 6

Marketing strategy

  • Study year: 2013/2014
  • Code: RSM04-MM
  • ECTS: 6

Research Seminars

  • Study year: 2013/2014
  • Code: BERMSMR001
  • ECTS: 2 Level: Master