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Prof. Stefano Puntoni
Professor of Marketing
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Profile
Stefano Puntoni is a professor of marketing at Rotterdam School of Management, Erasmus University (RSM).
Professor Puntoni is a former MSI Young Scholar and the recipient of various grants and awards including a Marie Curie Fellowship from the European Commission and an ERIM award for Outstanding Performance by a Young Researcher.
His research has appeared in prestigious international journals including Management Science, Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, International Journal of Research in Marketing, and Organizational Behavior and Human Decision Processes.
His teaching expertise is in the areas of brand management, marketing strategy, and consumer behavior. He currently teaches brand management in RSM's Executive MBA programme and marketing strategy in RSM's MSc Marketing programme. He is also active in open enrollment and customised executive education. Professor Puntoni is currently a Visiting Professor at Lancaster University (UK) and has taught at London Business School, Bocconi University (Milan), and the American University in Cairo (Egypt). The Financial Times named him a ‘Professor to Watch’.
He joined RSM after completing his PhD at London Business School.
Professional experience
Full Professor
Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management
Publications
Key Publications (29)
- E. Leung, G. Paolacci & S. Puntoni (2018). Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior. Journal of Marketing Research . doi: 10.1509/jmr.16.0443
- B. de Langhe, S. Puntoni & R.P. Larrick (2017). Linear Thinking in a Nonlinear World. Harvard Business Review, 95 (3), 130-139.
- B. Weijters, S. Puntoni & H. Baumgartner (2017). Methodological issues in cross-linguistic and multilingual advertising research. Journal of Advertising, 46 (1), 115-128. doi: 10.1080/00913367.2016.1180656
- B. de Langhe & S. Puntoni (2016). Productivity Metrics and Consumers' Misunderstanding of Time Savings. Journal of Marketing Research, 53 (3), 396-406. doi: 10.1509/jmr.13.0229
- O. Acar & S. Puntoni (2016). Customer Empowerment in the Digital Age. Journal of Advertising Research, 56 (1), 4-8. doi: 10.2501/JAR-2016-007
- D. Fernandes, S. Puntoni, S.M.J. van Osselaer & E. Cowley (2016). When and Why We Forget to Buy. Journal of Consumer Psychology, 26 (2), 363-380. doi: 10.1016/j.jcps.2015.06.012
- S. Puntoni (2015). Embracing Diversity. (2015, maart 13). Rotterdam: Erasmus Research Institute of Management
- B. de Langhe & S. Puntoni (2015). Bang for the buck: Gain-loss ratio as a driver of judgment and choice. Management Science, 61 (5), 1137-1163. doi: 10.1287/mnsc.2014.2045
- S. Puntoni, I.E. De Hooge & W.J.M.I. Verbeke (2015). Advertising-induced embarrassment. Journal of Advertising, 44 (1), 71-79. doi: 10.1080/00913367.2014.935899
- B. de Langhe, S. van Osselaer, S. Puntoni & A. McGill (2014). Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences. Journal of Consumer Research, 41 (4), 978-994. doi: 10.1086/678035
- S.T.L.R. Sweldens, S. Puntoni, G. Paolacci & M. Vissers (2014). The Bias in the Bias: Comparative Optimism as a Function of Event Social Undesirability. Organizational Behavior and Human Decision Processes, 124 (2), 229-244. doi: 10.1016/j.obhdp.2014.03.007
- O. Urminsky, D. Bartels, P. Giuliano, G. Newman, S. Puntoni & L. Rips (2014). Choice and Self: How Synchronic and Diachronic Identity Shape Choices and Decision Making. Marketing Letters, 25 (3), 281-291. doi: 10.1007/s11002-014-9312-3
- A.S.I. Lenoir, S. Puntoni, A. Reed II & P.W.J. Verlegh (2013). The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions. International Journal of Research in Marketing, 30 (4), 426-428. doi: 10.1016/j.ijresmar.2013.07.001
- L. Warlop & S. Puntoni (2012). Introduction to the Special Issue on Consumer identities. International Journal of Research in Marketing, 29 (4), 307-309. doi: 10.1016/j.ijresmar.2012.11.001
- A. Reed, M. Forehand, S. Puntoni & L. Warlop (2012). Identity-based Consumer Behavior. International Journal of Research in Marketing, 29 (4), 310-321. doi: 10.1016/j.ijresmar.2012.08.002
- S. Puntoni, J. Vanhamme & R. Visscher (2011). Two Birds and One Stone: Purposeful Polysemy in Minority Targeting and Advertising Evaluations. Journal of Advertising, 40 (1), 25-41. doi: 10.2753/JOA0091-3367400102
- S. Puntoni, S.T.L.R. Sweldens & N.T. Tavassoli (2011). Gender Identity Salience and Perceived Vulnerability to Breast Cancer. Journal of Marketing Research, 48 (3), 413-424. doi: 10.1509/jmkr.48.3.413
- S. Puntoni (2011). The color pink is bad for fighting breast cancer. Harvard Business Review, 89 (7/8), 30-31.
- B. de Langhe, S. Puntoni, D. Fernandes & S.M.J. van Osselaer (2011). The Anchor Contraction Effect in International Marketing Research. Journal of Marketing Research, 48 (2), 473-489. doi: 10.1509/jmkr.48.2.366
- R.W. Hamilton, S. Puntoni & N.T. Tavassoli (2010). Categorization by Groups and Individuals. Organizational Behavior and Human Decision Processes, 112 (1), 70-81. doi: 10.1016/j.obhdp.2010.01.002
- S. Puntoni, J.E. Schroeder & M. Ritson (2010). Meaning Matters: Polysemy in Advertising. Journal of Advertising, 39 (2), 51-64. doi: 10.2753/JOA0091-3367390204
- S. Puntoni, B. de Langhe & S.M.J. van Osselaer (2009). Bilingualism and the Emotional Intensity of Advertising Language. Journal of Consumer Research, 35 (6), 1012-1025. doi: 10.1086/595022
- S. Puntoni & N.T. Tavassoli (2007). Social Context and Advertising Memory. Journal of Marketing Research, 44 (2), 284-296. doi: 10.1509/jmkr.44.2.284
- T. Ambler, F. Kokkinaki & S. Puntoni (2004). Assessing Marketing Performance: Reasons for Metrics Selection. Journal of Marketing Management, 20 (2), 94-110.
- T. Ambler & S. Puntoni (2003). Measuring marketing performance. In Susan Hart, ed. (Ed.), Marketing Changes (pp. 289-352). London: International Thompson Business Press
- E. Maira (2018, februari 23). Consumers and Producers. EUR (205 pag.) Prom./coprom.: prof.dr. S. Puntoni & dr. C. Fuchs.
- C. du Plessis (2017, december 14). Influencers :The Role of Social Influence in Marketing. EUR Prom./coprom.: prof.dr. S. Puntoni & prof.dr. S.T.L.R. Sweldens.
- A.S.I. Lenoir (2015, december 4). Are Your Talking to Me? Adressing Consumers in a Globalised World. Erasmus University Rotterdam (143 pag.) (Rotterdam: Erasmus Research Institute of Management (PhD Serie 363)) Prom./coprom.: prof.dr. S. Puntoni & prof.dr. S.M.J. van Osselaer.
- D. Fernandes (2013, oktober 25). The Functions and Dysfunctions of Reminders. Erasmus University Rotterdam (127 pag.) (Rotterdam: Erasmus Research Institute of Management (PhD Serie 295)) Prom./coprom.: prof.dr. S.M.J. van Osselaer & prof.dr. S. Puntoni.
Professional Publications (6)
- S. Puntoni (2018). Amazing Machines and the Quest for Meaning in Consumption. GfK Marketing Intelligence Review, 10 (2), 18-23. doi: 10.2478/gfkmir-2018-0013
- S. Puntoni (2016). Why twice as fast doesn't always mean twice the value. RSM Discovery - Management Knowledge, 26 (2), 19-20.
- A.S.I. Lenoir, S. Puntoni, A. Reed & P.W.J. Verlegh (2015). Het targeten van etnische minderheden: de ene generatie is de andere niet. In A.E. Bronner, P. Dekker, E. de Leeuw, L.J. Paas, K. de Ruyter, A. Smidts & J.E. Wieringa (Eds.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp. 65-78). Haarlem: Spaar en Hout
- A.S.I. Lenoir & S. Puntoni (2014). Consumer responses to ethnic targeted marketing. RSM Insight, 17 (1), 16-17.
- S. Puntoni, J. Vanhamme & R. Visscher (2012). Strategic ambiguity in minority targeting. RSM Insight, 10 (2), 15-17.
- S. Puntoni, S.T.L.R. Sweldens & N.T. Tavassoli (2011). Gender identity and breast cancer campaigns. RSM Insight, 7 (3), 4-6.
Scholarly Publications (21)
- E. Leung, G. Paolacci & S. Puntoni (2018). Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior. Journal of Marketing Research . doi: 10.1509/jmr.16.0443
- B. de Langhe, S. Puntoni & R.P. Larrick (2017). Linear Thinking in a Nonlinear World. Harvard Business Review, 95 (3), 130-139.
- B. Weijters, S. Puntoni & H. Baumgartner (2017). Methodological issues in cross-linguistic and multilingual advertising research. Journal of Advertising, 46 (1), 115-128. doi: 10.1080/00913367.2016.1180656
- B. de Langhe & S. Puntoni (2016). Productivity Metrics and Consumers' Misunderstanding of Time Savings. Journal of Marketing Research, 53 (3), 396-406. doi: 10.1509/jmr.13.0229
- O. Acar & S. Puntoni (2016). Customer Empowerment in the Digital Age. Journal of Advertising Research, 56 (1), 4-8. doi: 10.2501/JAR-2016-007
- D. Fernandes, S. Puntoni, S.M.J. van Osselaer & E. Cowley (2016). When and Why We Forget to Buy. Journal of Consumer Psychology, 26 (2), 363-380. doi: 10.1016/j.jcps.2015.06.012
- S. Puntoni (2015). Embracing Diversity. (2015, maart 13). Rotterdam: Erasmus Research Institute of Management
- B. de Langhe & S. Puntoni (2015). Bang for the buck: Gain-loss ratio as a driver of judgment and choice. Management Science, 61 (5), 1137-1163. doi: 10.1287/mnsc.2014.2045
- S. Puntoni, I.E. De Hooge & W.J.M.I. Verbeke (2015). Advertising-induced embarrassment. Journal of Advertising, 44 (1), 71-79. doi: 10.1080/00913367.2014.935899
- B. de Langhe, S. van Osselaer, S. Puntoni & A. McGill (2014). Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences. Journal of Consumer Research, 41 (4), 978-994. doi: 10.1086/678035
- S.T.L.R. Sweldens, S. Puntoni, G. Paolacci & M. Vissers (2014). The Bias in the Bias: Comparative Optimism as a Function of Event Social Undesirability. Organizational Behavior and Human Decision Processes, 124 (2), 229-244. doi: 10.1016/j.obhdp.2014.03.007
- O. Urminsky, D. Bartels, P. Giuliano, G. Newman, S. Puntoni & L. Rips (2014). Choice and Self: How Synchronic and Diachronic Identity Shape Choices and Decision Making. Marketing Letters, 25 (3), 281-291. doi: 10.1007/s11002-014-9312-3
- A.S.I. Lenoir, S. Puntoni, A. Reed II & P.W.J. Verlegh (2013). The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions. International Journal of Research in Marketing, 30 (4), 426-428. doi: 10.1016/j.ijresmar.2013.07.001
- S.T.L.R. Sweldens, S. Puntoni, J. Kruger & M. Vissers (2012). The Bias in the Bias: Socially Desirable Responding in Comparative Optimism. In Advances in Consumer Research
- B. de Langhe, S.M.J. van Osselaer, S. Puntoni & D. Fernandes (2012). Can you feel it? Emoties adverteren en meten in een vreemde taal. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2012 (4), 59-74.
- L. Warlop & S. Puntoni (2012). Introduction to the Special Issue on Consumer identities. International Journal of Research in Marketing, 29 (4), 307-309. doi: 10.1016/j.ijresmar.2012.11.001
- A. Reed, M. Forehand, S. Puntoni & L. Warlop (2012). Identity-based Consumer Behavior. International Journal of Research in Marketing, 29 (4), 310-321. doi: 10.1016/j.ijresmar.2012.08.002
- S. Puntoni (2011). The color pink is bad for fighting breast cancer. Harvard Business Review, 89 (7/8), 30-31.
- B. de Langhe, S. Puntoni, D. Fernandes & S.M.J. van Osselaer (2011). The Anchor Contraction Effect in International Marketing Research. Journal of Marketing Research, 48 (2), 473-489. doi: 10.1509/jmkr.48.2.366
- S.T.L.R. Sweldens, S. Puntoni & N.T. Tavassoli (2009). Gender Identity Salience and Perceived Vulnerability to Breast Cancer. In A.L. McGill & S. Shavitt (Eds.), Advances in Consumer Research (pp. 667)
- S.T.L.R. Sweldens, S. Puntoni & N.T. Tavassoli (2007). At Your Own Risk: The Influence of Self-Identity on Perceived Vulnerability to Identity-Specific Risks. In D. Lerman & D. Luna (Eds.), Proceedings of the Society for Consumer Psychology (pp. 230-231)
Semi Scientific Publications
- E. Themeli, S. Philipsen, G.H. van Oenen & S. Puntoni (2018). The impact of Artificial Intelligence on dispute resolution. Erasmus Inclusive Prosperity Small Grants Scheme: Rotterdam. Populariserende publicatie.
Recognition
Side positions
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Lancaster University
Visiting Professor
Media
Media items
- Unilever spruces up profits but sees gloomy outlook
Unilever posted yesterday a rise in sales for the first half of 2016, boosted by mens’ grooming products, but warned of “no sign of an improving global economy.” Stefan Puntoni comments on Unilever's acquisition of a company that...
The Brunei Times Friday, 22 July 2016 - Unilever spruces up profits but sees gloomy global outlook
Unilever posted yesterday a rise in sales for the first half of 2016, boosted by mens’ grooming products, but warned of “no sign of an improving global economy.” Stefan Puntoni comments on Unilever's acquisition of a company that...
Expatica Thursday, 21 July 2016 - The Fine Line Between Optimism and Fakery
To fill in the gaps, my co-authors (Stefano Puntoni, Gabriele Paolacci, and Maarten Vissers of Rotterdam School of Management) and I revisited data from 28 past studies on optimism bias, encompassing 8,826 participants in all. Our...
Knowledge Monday, 23 January 2017 - Worden wij beter van platforms?
This month there was a beautiful article in the Harvard Business Review by Bart de Langhe, Stefano Puntoni (of the Rotterdam School of Management) and Richard Larrick about estimates of errors. Intuitively, we usually assume that...
Het Financieele Dagblad Thursday, 18 May 2017 - Worden wij beter van platforms?
This month there was an article in the Harvard Business Review by Bart de Langhe, Stefano Puntoni (of RSM) and Richard Larrick about estimates of errors. Intuitively, we usually assume that all relationships are linear, while most...
Het Financieele Dagblad Sunday, 18 June 2017
Courses
Current Topics in Marketing Research
- Study year: 2018/2019, 2016/2017, 2015/2016
- Code: BERMASC040
- ECTS: 5 Level: Master
Marketing Strategy
- Study year: 2018/2019, 2017/2018, 2016/2017, 2015/2016
- Code: BM04MM
- ECTS: 6 Level: Master
MM Master Thesis
- Study year: 2018/2019, 2017/2018, 2016/2017, 2015/2016
- Code: BMMTMM
- ECTS: 16
Past courses
ERIM Research Clinic Marketing
- Study year: 2017/2018, 2016/2017, 2015/2016, 2014/2015, 2013/2014
- Code: BERMRC003
- ECTS: 4 Level: Master
Introduction to Business
- Study year: 2017/2018, 2016/2017, 2015/2016, 2014/2015
- Code: BAP064
- ECTS: 5 Level: Bachelor 1, Bachelor 1
Current Topics in Marketing Research
- Study year: 2014/2015
- Code: BERMASC037
- ECTS: 3 Level: Master
Marketing strategy
- Study year: 2014/2015, 2013/2014
- Code: RSM04MM
- ECTS: 6 Level: Master
MM master thesis
- Study year: 2014/2015
- Code: RSMMTMM
- ECTS: 16
Introduction to Business
- Study year: 2013/2014
- Code: BAP64
- ECTS: 5 Level: Bachelor 1
Marketing management honours course
- Study year: 2013/2014
- Code: RSMHONMM
- ECTS: 10 Level: Master
Marketing strategy
- Study year: 2013/2014
- Code: BKM08MM
- ECTS: 6
Marketing strategy
- Study year: 2013/2014
- Code: RSM04-MM
- ECTS: 6
Research Seminars
- Study year: 2013/2014
- Code: BERMSMR001
- ECTS: 2 Level: Master
Awards
- ERIM Award for 'Outstanding Performance by a Young Researcher' (2010)
- Fellowship - EUR (2007)
More information
Featured on RSM Discovery
When and why we forget to buy
It’s very common to forget to buy grocery items. Dr Daniel Fernandes, Prof. Stefano Puntoni and Prof. Stijn van Osselaer researched this phenomenon and won the prestigious C.W. Park Award for it.
Read more Contact information
Visiting address
Office: Mandeville Building T10-21
Burgemeester Oudlaan 50
3062 PA Rotterdam
Postal address
Postbus 1738
3000 DR Rotterdam
Netherlands