Prof. Stefano Puntoni

Profile
Stefano Puntoni is a professor of marketing at Rotterdam School of Management, Erasmus University (RSM).
Stefano joined RSM after completing a PhD in marketing at London Business School. His research has appeared in leading journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Marketing, Nature Human Behavior, Organizational Behavior and Human Decision Processes, and Management Science, and has been featured in media outlet such as Harvard Business Review, The Times, and the Wall Street Journal.
Most of his ongoing research investigates how new technology is changing consumption and society, with a focus on automation, Artificial Intelligence, and the general topic of technological unemployment.
He is a former MSI Young Scholar and MSI Scholar, and the winner of several grants and awards, including a Marie Curie Fellowship from the European Commission. He is an Associate Editor at Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Marketing, and the International Perspectives Director of the Association for Consumer Research.
Stefano teaches in the areas of marketing strategy, brand management, and decision making. He has taught at Lancaster University, London Business School, Bocconi University, and the American University in Cairo. The Financial Times named him a “Professor to Watch”.
Professional experience
Full Professor
Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management
Publications
Key Publications (30)
- S. Puntoni, R. Walker Reczek, M. Giesler & S. Botti (2021). Consumers and Artificial Intelligence: An Experiential Perspective. Journal of Marketing, 85 (1), 131-151.
- A. Granulo, C. Fuchs & S. Puntoni (2021). Preference for Human (vs. Robotic) Labor is Stronger in Symbolic Consumption Contexts. Journal of Consumer Psychology. doi: 10.1002/jcpy.1181
- J. Gai & S. Puntoni (2021). Language and Consumer Dishonesty: A Self-Diagnosticity Theory. Journal of Consumer Research.
- S. van Osselaer, C. Fuchs, M. Schreier & S. Puntoni (2020). The Power of Personal. Journal of Retailing, 96 (1), 88-100. doi: 10.1016/j.jretai.2019.12.006
- K. Wertenbroch, R. Schrift, J.W. Alba, A. Barasch, A.K. Bhattacharjee, M. Giesler, J. Knobe, D.R. Lehmann, S. Matz, G. Nave, J.R. Parker, S. Puntoni, Y. Zweber & Y. Zheng (2020). Autonomy in Consumer Choice. Marketing Letters. doi: 10.1007/s11002-020-09521-z
- A. Granulo, C. Fuchs & S. Puntoni (2019). Psychological reactions to human versus robotic job replacement. Nature Human Behaviour. doi: 10.1038/s41562-019-0670-y
- E. Leung, G. Paolacci & S. Puntoni (2018). Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior. Journal of Marketing Research, 55 (6), 818-831. doi: 10.1509/jmr.16.0443
- B. de Langhe, S. Puntoni & R.P. Larrick (2017). Linear Thinking in a Nonlinear World. Harvard Business Review, 95 (3), 130-139.
- B. Weijters, S. Puntoni & H. Baumgartner (2017). Methodological issues in cross-linguistic and multilingual advertising research. Journal of Advertising, 46 (1), 115-128. doi: 10.1080/00913367.2016.1180656
- D. Fernandes, S. Puntoni, S.M.J. van Osselaer & E. Cowley (2016). When and Why We Forget to Buy. Journal of Consumer Psychology, 26 (2), 363-380. doi: 10.1016/j.jcps.2015.06.012
- B. de Langhe & S. Puntoni (2016). Productivity Metrics and Consumers' Misunderstanding of Time Savings. Journal of Marketing Research, 53 (3), 396-406. doi: 10.1509/jmr.13.0229
- O. Acar & S. Puntoni (2016). Customer Empowerment in the Digital Age. Journal of Advertising Research, 56 (1), 4-8. doi: 10.2501/JAR-2016-007
- B. de Langhe & S. Puntoni (2015). Bang for the buck: Gain-loss ratio as a driver of judgment and choice. Management Science, 61 (5), 1137-1163. doi: 10.1287/mnsc.2014.2045
- S. Puntoni, I.E. De Hooge & W.J.M.I. Verbeke (2015). Advertising-induced embarrassment. Journal of Advertising, 44 (1), 71-79. doi: 10.1080/00913367.2014.935899
- S. Puntoni (2015). Embracing Diversity. (2015, maart 13). Rotterdam: Erasmus Research Institute of Management
- S.T.L.R. Sweldens, S. Puntoni, G. Paolacci & M. Vissers (2014). The Bias in the Bias: Comparative Optimism as a Function of Event Social Undesirability. Organizational Behavior and Human Decision Processes, 124 (2), 229-244. doi: 10.1016/j.obhdp.2014.03.007
- B. de Langhe, S. van Osselaer, S. Puntoni & A. McGill (2014). Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences. Journal of Consumer Research, 41 (4), 978-994. doi: 10.1086/678035
- O. Urminsky, D. Bartels, P. Giuliano, G. Newman, S. Puntoni & L. Rips (2014). Choice and Self: How Synchronic and Diachronic Identity Shape Choices and Decision Making. Marketing Letters, 25 (3), 281-291. doi: 10.1007/s11002-014-9312-3
- A.S.I. Lenoir, S. Puntoni, A. Reed II & P.W.J. Verlegh (2013). The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions. International Journal of Research in Marketing, 30 (4), 426-428. doi: 10.1016/j.ijresmar.2013.07.001
- L. Warlop & S. Puntoni (2012). Introduction to the Special Issue on Consumer identities. International Journal of Research in Marketing, 29 (4), 307-309. doi: 10.1016/j.ijresmar.2012.11.001
- A. Reed, M. Forehand, S. Puntoni & L. Warlop (2012). Identity-based Consumer Behavior. International Journal of Research in Marketing, 29 (4), 310-321. doi: 10.1016/j.ijresmar.2012.08.002
- S. Puntoni (2011). The color pink is bad for fighting breast cancer. Harvard Business Review, 89 (7/8), 30-31.
- B. de Langhe, S. Puntoni, D. Fernandes & S.M.J. van Osselaer (2011). The Anchor Contraction Effect in International Marketing Research. Journal of Marketing Research, 48 (2), 473-489. doi: 10.1509/jmkr.48.2.366
- S. Puntoni, S.T.L.R. Sweldens & N.T. Tavassoli (2011). Gender Identity Salience and Perceived Vulnerability to Breast Cancer. Journal of Marketing Research, 48 (3), 413-424. doi: 10.1509/jmkr.48.3.413
- S. Puntoni, J. Vanhamme & R. Visscher (2011). Two Birds and One Stone: Purposeful Polysemy in Minority Targeting and Advertising Evaluations. Journal of Advertising, 40 (1), 25-41. doi: 10.2753/JOA0091-3367400102
- R.W. Hamilton, S. Puntoni & N.T. Tavassoli (2010). Categorization by Groups and Individuals. Organizational Behavior and Human Decision Processes, 112 (1), 70-81. doi: 10.1016/j.obhdp.2010.01.002
- S. Puntoni, J.E. Schroeder & M. Ritson (2010). Meaning Matters: Polysemy in Advertising. Journal of Advertising, 39 (2), 51-64. doi: 10.2753/JOA0091-3367390204
- S. Puntoni, B. de Langhe & S.M.J. van Osselaer (2009). Bilingualism and the Emotional Intensity of Advertising Language. Journal of Consumer Research, 35 (6), 1012-1025. doi: 10.1086/595022
- S. Puntoni & N.T. Tavassoli (2007). Social Context and Advertising Memory. Journal of Marketing Research, 44 (2), 284-296. doi: 10.1509/jmkr.44.2.284
- T. Ambler, F. Kokkinaki & S. Puntoni (2004). Assessing Marketing Performance: Reasons for Metrics Selection. Journal of Marketing Management, 20 (2), 94-110.
Professional Publications (7)
- B. De Langhe & S. Puntoni (2021). What Leaders Get Wrong with Data-Driven Decisions. MIT Sloan Management Review, 62 (3), 10-13.
- S. Puntoni (2018). Amazing Machines and the Quest for Meaning in Consumption. GfK Marketing Intelligence Review, 10 (2), 18-23. doi: 10.2478/gfkmir-2018-0013
- S. Puntoni (2016). Why twice as fast doesn't always mean twice the value. RSM Discovery - Management Knowledge, 26 (2), 19-20.
- A.S.I. Lenoir, S. Puntoni, A. Reed & P.W.J. Verlegh (2015). Het targeten van etnische minderheden: de ene generatie is de andere niet. In A.E. Bronner, P. Dekker, E. de Leeuw, L.J. Paas, K. de Ruyter, A. Smidts & J.E. Wieringa (Eds.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp. 65-78). Haarlem: Spaar en Hout
- A.S.I. Lenoir & S. Puntoni (2014). Consumer responses to ethnic targeted marketing. RSM Insight, 17 (1), 16-17.
- S. Puntoni, J. Vanhamme & R. Visscher (2012). Strategic ambiguity in minority targeting. RSM Insight, 10 (2), 15-17.
- S. Puntoni, S.T.L.R. Sweldens & N.T. Tavassoli (2011). Gender identity and breast cancer campaigns. RSM Insight, 7 (3), 4-6.
Scholarly Publications (36)
- S. Puntoni, R. Walker Reczek, M. Giesler & S. Botti (2021). Consumers and Artificial Intelligence: An Experiential Perspective. Journal of Marketing, 85 (1), 131-151.
- A. Granulo, C. Fuchs & S. Puntoni (2021). Preference for Human (vs. Robotic) Labor is Stronger in Symbolic Consumption Contexts. Journal of Consumer Psychology. doi: 10.1002/jcpy.1181
- J. Gai & S. Puntoni (2021). Language and Consumer Dishonesty: A Self-Diagnosticity Theory. Journal of Consumer Research.
- S. van Osselaer, C. Fuchs, M. Schreier & S. Puntoni (2020). The Power of Personal. Journal of Retailing, 96 (1), 88-100. doi: 10.1016/j.jretai.2019.12.006
- K. Wertenbroch, R. Schrift, J.W. Alba, A. Barasch, A.K. Bhattacharjee, M. Giesler, J. Knobe, D.R. Lehmann, S. Matz, G. Nave, J.R. Parker, S. Puntoni, Y. Zweber & Y. Zheng (2020). Autonomy in Consumer Choice. Marketing Letters. doi: 10.1007/s11002-020-09521-z
- A. Granulo, C. Fuchs & S. Puntoni (2019). Psychological reactions to human versus robotic job replacement. Nature Human Behaviour. doi: 10.1038/s41562-019-0670-y
- E. Leung, G. Paolacci & S. Puntoni (2018). Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior. Journal of Marketing Research, 55 (6), 818-831. doi: 10.1509/jmr.16.0443
- B. de Langhe, S. Puntoni & R.P. Larrick (2017). Linear Thinking in a Nonlinear World. Harvard Business Review, 95 (3), 130-139.
- B. Weijters, S. Puntoni & H. Baumgartner (2017). Methodological issues in cross-linguistic and multilingual advertising research. Journal of Advertising, 46 (1), 115-128. doi: 10.1080/00913367.2016.1180656
- D. Fernandes, S. Puntoni, S.M.J. van Osselaer & E. Cowley (2016). When and Why We Forget to Buy. Journal of Consumer Psychology, 26 (2), 363-380. doi: 10.1016/j.jcps.2015.06.012
- B. de Langhe & S. Puntoni (2016). Productivity Metrics and Consumers' Misunderstanding of Time Savings. Journal of Marketing Research, 53 (3), 396-406. doi: 10.1509/jmr.13.0229
- O. Acar & S. Puntoni (2016). Customer Empowerment in the Digital Age. Journal of Advertising Research, 56 (1), 4-8. doi: 10.2501/JAR-2016-007
- B. de Langhe & S. Puntoni (2015). Bang for the buck: Gain-loss ratio as a driver of judgment and choice. Management Science, 61 (5), 1137-1163. doi: 10.1287/mnsc.2014.2045
- S. Puntoni, I.E. De Hooge & W.J.M.I. Verbeke (2015). Advertising-induced embarrassment. Journal of Advertising, 44 (1), 71-79. doi: 10.1080/00913367.2014.935899
- S. Puntoni (2015). Embracing Diversity. (2015, maart 13). Rotterdam: Erasmus Research Institute of Management
- S.T.L.R. Sweldens, S. Puntoni, G. Paolacci & M. Vissers (2014). The Bias in the Bias: Comparative Optimism as a Function of Event Social Undesirability. Organizational Behavior and Human Decision Processes, 124 (2), 229-244. doi: 10.1016/j.obhdp.2014.03.007
- B. de Langhe, S. van Osselaer, S. Puntoni & A. McGill (2014). Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences. Journal of Consumer Research, 41 (4), 978-994. doi: 10.1086/678035
- O. Urminsky, D. Bartels, P. Giuliano, G. Newman, S. Puntoni & L. Rips (2014). Choice and Self: How Synchronic and Diachronic Identity Shape Choices and Decision Making. Marketing Letters, 25 (3), 281-291. doi: 10.1007/s11002-014-9312-3
- A.S.I. Lenoir, S. Puntoni, A. Reed II & P.W.J. Verlegh (2013). The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions. International Journal of Research in Marketing, 30 (4), 426-428. doi: 10.1016/j.ijresmar.2013.07.001
- L. Warlop & S. Puntoni (2012). Introduction to the Special Issue on Consumer identities. International Journal of Research in Marketing, 29 (4), 307-309. doi: 10.1016/j.ijresmar.2012.11.001
- A. Reed, M. Forehand, S. Puntoni & L. Warlop (2012). Identity-based Consumer Behavior. International Journal of Research in Marketing, 29 (4), 310-321. doi: 10.1016/j.ijresmar.2012.08.002
- S.T.L.R. Sweldens, S. Puntoni, J. Kruger & M. Vissers (2012). The Bias in the Bias: Socially Desirable Responding in Comparative Optimism. In Advances in Consumer Research
- B. de Langhe, S.M.J. van Osselaer, S. Puntoni & D. Fernandes (2012). Can you feel it? Emoties adverteren en meten in een vreemde taal. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2012 (4), 59-74.
- S. Puntoni (2011). The color pink is bad for fighting breast cancer. Harvard Business Review, 89 (7/8), 30-31.
- B. de Langhe, S. Puntoni, D. Fernandes & S.M.J. van Osselaer (2011). The Anchor Contraction Effect in International Marketing Research. Journal of Marketing Research, 48 (2), 473-489. doi: 10.1509/jmkr.48.2.366
- S. Puntoni, S.T.L.R. Sweldens & N.T. Tavassoli (2011). Gender Identity Salience and Perceived Vulnerability to Breast Cancer. Journal of Marketing Research, 48 (3), 413-424. doi: 10.1509/jmkr.48.3.413
- S. Puntoni, J. Vanhamme & R. Visscher (2011). Two Birds and One Stone: Purposeful Polysemy in Minority Targeting and Advertising Evaluations. Journal of Advertising, 40 (1), 25-41. doi: 10.2753/JOA0091-3367400102
- R.W. Hamilton, S. Puntoni & N.T. Tavassoli (2010). Categorization by Groups and Individuals. Organizational Behavior and Human Decision Processes, 112 (1), 70-81. doi: 10.1016/j.obhdp.2010.01.002
- S. Puntoni, J.E. Schroeder & M. Ritson (2010). Meaning Matters: Polysemy in Advertising. Journal of Advertising, 39 (2), 51-64. doi: 10.2753/JOA0091-3367390204
- S.T.L.R. Sweldens, S. Puntoni & N.T. Tavassoli (2009). Gender Identity Salience and Perceived Vulnerability to Breast Cancer. In A.L. McGill & S. Shavitt (Eds.), Advances in Consumer Research (pp. 667)
- S. Puntoni, B. de Langhe & S.M.J. van Osselaer (2009). Bilingualism and the Emotional Intensity of Advertising Language. Journal of Consumer Research, 35 (6), 1012-1025. doi: 10.1086/595022
- S.T.L.R. Sweldens, S. Puntoni & N.T. Tavassoli (2007). At Your Own Risk: The Influence of Self-Identity on Perceived Vulnerability to Identity-Specific Risks. In D. Lerman & D. Luna (Eds.), Proceedings of the Society for Consumer Psychology (pp. 230-231)
- S. Puntoni & N.T. Tavassoli (2007). Social Context and Advertising Memory. Journal of Marketing Research, 44 (2), 284-296. doi: 10.1509/jmkr.44.2.284
- S. Puntoni & N.T. Tavassoli (2005). Motivational Influences of Social Context on Consumer Behavior. In Advances in Consumer Research (pp. 280-282)
- T. Ambler, F. Kokkinaki & S. Puntoni (2004). Assessing Marketing Performance: Reasons for Metrics Selection. Journal of Marketing Management, 20 (2), 94-110.
- T. Ambler & S. Puntoni (2003). Measuring marketing performance. In Susan Hart, ed. (Ed.), Marketing Changes (pp. 289-352). London: International Thompson Business Press
Recognition
Side positions
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Lancaster University
Visiting Professor
Media
Media items
- Facebook ha usado números inflados y desinformación en su guerra contra Apple, según dos profesionales del marketing
Facebook continues with the tantrum against Apple, even Mark Zuckerberg's company has used misinformation, inflated numbers and absurd comparisons according to 2 marketers writing in the Harvard Business Review. For these…
Trucos Apple Saturday, 6 February 2021 - Leading With Decision-Driven Data Analytics
Data analysts often fail to produce insights for making effective business decisions, but that’s not their fault. Leaders need to make sure that data analytics is decision-driven.The article is written by Bart de Langhe, a…
global risk community Monday, 7 December 2020 - Life-enriching AI tech could have negative impact for users, unless marketers step in
Lifestyle-enhancing AI services such as fitness trackers, dating apps, smart speakers and photo editors, designed to make consumer’s lives easier, healthier and happier may be failing to create the positive impact their developers…
HealthTechzone Wednesday, 25 November 2020 - Life-enriching AI tech could have negative impact for users, unless marketers step in
Lifestyle-enhancing AI services such as fitness trackers, dating apps, smart speakers and photo editors, designed to make consumer’s lives easier, healthier and happier may be failing to create the positive impact their developers…
UKtechnews Tuesday, 24 November 2020 - LIFE-ENRICHING AI TECH COULD HAVE NEGATIVE IMPACT FOR USERS, UNLESS MARKETERS STEP IN
Lifestyle-enhancing AI services such as fitness trackers, dating apps, smart speakers and photo editors, designed to make consumer’s lives easier, healthier and happier may be failing to create the positive impact their developers…
Economy Standard Friday, 20 November 2020 - Life-enriching AI tech could have negative impact for users, unless marketers step in
Lifestyle-enhancing AI services such as fitness trackers, dating apps, smart speakers and photo editors, designed to make consumer’s lives easier, healthier and happier may be failing to create the positive impact their developers…
ResponseSource Thursday, 19 November 2020 - Life-enriching AI tech could have negative impact for users, unless marketers step in
Lifestyle-enhancing AI services such as fitness trackers, dating apps, smart speakers and photo editors, designed to make consumer’s lives easier, healthier and happier may be failing to create the positive impact their developers…
ResponseSource Thursday, 19 November 2020 - Consumers and Artificial Intelligence: An Experiential Perspective
Article about the consumer perspective on artificial intelligence.
American Marketing Association Thursday, 22 October 2020 - Robotic replacement and psychological responses to technology
- "Het moet niet ‘robot says no’ worden"
Stefano Puntoni, professor Marketing at the Rotterdam School of Management, has been mentioned in an article. The article discusses Artificial Intelligence, robots and why we should not fear them, but there needs to be a change.…
Erasmus University Rotterdam Tuesday, 5 November 2019 - Workers would prefer to lose a job to a robot than a human
Stefano Puntoni, professor, has been mentioned in the article 'Workers would prefer to lose a job to a robot than a human'. The article discusses that workers would prefer to be replaced by a robot rather than a human.
Workplace Insight Friday, 11 October 2019 - I'd Rather Be Replaced By A Robot Than A Human Being
Research conducted by Stefano Puntoni of RSM, which found that while people generally prefer to see jobs go to people rather than to robots, this preference reverses when they consider their own jobs.
twinfm Monday, 9 September 2019 - Most Workers Would Prefer to be Replaced by a Robot Than by Another Human
An article that discusses new research my Stefano Puntino, Professor of Marketing at RSM. His research suggests that while people generally prefer to see jobs go to people rather than to robots, this preference reverses when they…
recruitment buzz Thursday, 8 August 2019 - Losing a job is better if it is to a robot
The prospect of robots coming for our jobs is a modern-day fear — but we would rather be pushed out by a machine than some whippersnapper. That is the conclusion of researchers who polled workers on their attitudes to…
The Times UK Wednesday, 7 August 2019 - You're replacing me with a robot? That's fine
An article that discusses new research my Stefano Puntino, Professor of Marketing at RSM. His research suggests that while people generally prefer to see jobs go to people rather than to robots, this preference reverses when they…
beta news Wednesday, 7 August 2019 - Most people feel better about a ROBOT taking their job than they do about losing out to another person, survey reveals
An article that discusses new research my Stefano Puntino, Professor of Marketing at RSM. His research suggests that while people generally prefer to see jobs go to people rather than to robots, this preference reverses when they…
dailymail.co.cuk Tuesday, 6 August 2019 - Most workers would prefer to be replaced by a robot than by another human
While people generally prefer to see jobs go to people rather than to robots, this preference reverses when they consider their own jobs. In that case, they prefer to be replaced by robots, new research from Stefano Puntoni,…
bdaily.co.uk Tuesday, 6 August 2019 - Worden wij beter van platforms?
This month there was an article in the Harvard Business Review by Bart de Langhe, Stefano Puntoni (of RSM) and Richard Larrick about estimates of errors. Intuitively, we usually assume that all relationships are linear, while most…
Het Financieele Dagblad Sunday, 18 June 2017 - Worden wij beter van platforms?
This month there was a beautiful article in the Harvard Business Review by Bart de Langhe, Stefano Puntoni (of the Rotterdam School of Management) and Richard Larrick about estimates of errors. Intuitively, we usually assume that…
Het Financieele Dagblad Thursday, 18 May 2017 - The Fine Line Between Optimism and Fakery
To fill in the gaps, my co-authors (Stefano Puntoni, Gabriele Paolacci, and Maarten Vissers of Rotterdam School of Management) and I revisited data from 28 past studies on optimism bias, encompassing 8,826 participants in all. Our…
Knowledge Monday, 23 January 2017 - Unilever spruces up profits but sees gloomy outlook
Unilever posted yesterday a rise in sales for the first half of 2016, boosted by mens’ grooming products, but warned of “no sign of an improving global economy.” Stefan Puntoni comments on Unilever's acquisition of a company that…
The Brunei Times Friday, 22 July 2016 - Unilever spruces up profits but sees gloomy global outlook
Unilever posted yesterday a rise in sales for the first half of 2016, boosted by mens’ grooming products, but warned of “no sign of an improving global economy.” Stefan Puntoni comments on Unilever's acquisition of a company that…
Expatica Thursday, 21 July 2016
Discovery items
Technology shapes behaviour of consumers and their consumption and poses opportunities and challenges for future development.
Most workers would prefer to be replaced by a robot than by another human
It’s very common to forget to buy grocery items. Dr Daniel Fernandes, Prof. Stefano Puntoni and Prof. Stijn van Osselaer researched this phenomenon and won the prestigious C.W. Park Award for it.
Making products more automated is good, right? Not always. Sometimes customers prefer less-automation, and it has everything to do with self-image.
Why a faster broadband connection doesn’t save you as much time as you might think. New research from Stefano Puntoni
Will intelligent machines get better at marketing than you? That might just depend on how creative you need to be in your job.
It’s hard to sacrifice short-term rewards for long-term benefits. Marketers, and companies more generally, face equally difficult trade-offs on a daily basis.
What is marketing? I always start “introduction to marketing” sessions with this question.
Stefano Puntoni, Associate Professor of Marketing Management at RSM, explains that even the most brilliant and unique products and services won’t survive without marketing.
Courses
Current Topics in Marketing Research
- Study year: 2020/2021, 2019/2020, 2018/2019, 2016/2017, 2015/2016
- Code: BERMASC040
- ECTS: 5 Level: Master, PhD
Marketing Strategy
- Study year: 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
- Code: BM04MM
- ECTS: 6 Level: ERIM, Exchange, IM/CEMS, Master
Past courses
IM Research clinic
- Study year: 2019/2020
- Code: BM-IMRC
- Level: Master
MM Master Thesis
- Study year: 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
- Code: BMMTMM
- ECTS: 16 Level: Master
Specialization Module on Consumer Behavior
- Study year: 2019/2020
- Code: BERMASC039
- ECTS: 3 Level: Master
ERIM Research Clinic Marketing
- Study year: 2017/2018, 2016/2017, 2015/2016, 2014/2015, 2013/2014
- Code: BERMRC003
- ECTS: 4 Level: Master
Introduction to Business
- Study year: 2017/2018, 2016/2017, 2015/2016, 2014/2015
- Code: BAP064
- ECTS: 5 Level: Bachelor 1, Bachelor 1
Current Topics in Marketing Research
- Study year: 2014/2015
- Code: BERMASC037
- ECTS: 3 Level: Master
Marketing strategy
- Study year: 2014/2015, 2013/2014
- Code: RSM04MM
- ECTS: 6 Level: Master
MM master thesis
- Study year: 2014/2015
- Code: RSMMTMM
- ECTS: 16
Introduction to Business
- Study year: 2013/2014, 2012/2013, 2011/2012
- Code: BAP64
- ECTS: 5 Level: Bachelor 1
Marketing management honours course
- Study year: 2013/2014
- Code: RSMHONMM
- ECTS: 10 Level: Master
Marketing strategy
- Study year: 2013/2014, 2012/2013
- Code: BKM08MM
- ECTS: 6
Marketing strategy
- Study year: 2013/2014
- Code: RSM04-MM
- ECTS: 6
Research Seminars
- Study year: 2013/2014
- Code: BERMSMR001
- ECTS: 2 Level: Master
Marketing management honours class
- Study year: 2012/2013, 2011/2012
- Code: BKMME171
- ECTS: 10 Level: Master
Awards
- ERIM Award for 'Outstanding Performance by a Young Researcher' (2010)
- Fellowship - EUR (2007)
How consumers consume technology – and are affected by it

Technology shapes behaviour of consumers and their consumption and poses opportunities and challenges for future development.
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