Thomas Frick is a PhD candidate in the Department of Technology and Operations Management at Rotterdam School of Management. His research lies in the intersection of information systems and marketing. Within his dissertation he focuses on advertising personalization and its implications for firms, consumers, as well as advertising platforms.
Thomas holds a Bachelor of Science in Business Administration from LMU Munich and a Master of Science in Business Information Management from Rotterdam School of Management. Thomas has working experience within the telecommunications and consulting industry where he mostly focused on analytical topics.
Erasmus University Rotterdam RSM - Rotterdam School of Management Department of Technology and Operations Management
Work in Progress
T.W. Frick, D. Tsekouras & Ting Li (2020). Don’t Take It Personally: The Effect of Explicit Targeting in Advertising Personalization (3rd round journal review).
Scholarly Publications (10)
T.W. Frick & Ting Li (2016). Social Retargeting: A Field Experiment. In Statistical Challenge in eCommerce Research Symposium (SCECR)
T.W. Frick, Ting Li & P. Pavlou (2016). Investigating The Impact Of Social Influence On The Personalization-Privacy Paradox: An Eye Tracking Study. In INFORMS 2016. Nashville
T.W. Frick & Ting Li (2016). Social Retargeting: A Field Experiment. In The Economics of Information and Communication Technologies, ZEW Conference. Centre for European Economics Research
T.W. Frick & T. Li (2015). Understanding Information Privacy Concerns in Social Advertising: An Eye Tracking Study. In 37th ISMS Marketing Science Conference
T.W. Frick & T. Li (2015). Social Retargeting – A Randomized Field Experiment. In 37th ISMS Marketing Science Conference
T.W. Frick, D. Tsekouras & T. Li (2014). The Times They Are A-Changin:Examining the Impact of Social Media on Music Album Performance. In Annual Meeting of the Academy of Management. Philadelphia, US
T.W. Frick, D. Tsekouras & Ting Li (2014). For Whom, How, and Where? Examining the Relationship between Social Media and Music Album Performance. In Tenth Symposium on Statistical Challenges in eCommerce Research (SCECR 2014). Tel Aviv, Israel
T.W. Frick & D. Tsekouras (2013). The Times They Are A-Changin: Examining the Impact of Social Media on Music Album Sales and Piracy. In 7th ICT Conference Paris on The Economics of Information and Communications Technologies