dr. X. (Xi) Chen

Dr Xi Chen

Xi Chen

Assistant Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

Connected with

Profile

Dr. Xi Chen's research focuses on quantitative marketing and empirical industrial organization, with particular interest in the influence of digital tools and platforms on consumer behavior and the implications for company strategy and public policy. 

Dr. Xi Chen received his PhD in Marketing from School of Business and Management at the Hong Kong University of Science and Technology.

Research Interests

  • Quantitative Marketing
  • Online Marketing
  • Empirical Industrial Organization
  • Policy and Strategy Evaluation
  • Social Network Theory

Please visit https://sites.google.com/site/chenximkt/ for more information.

Professional experience

Assistant Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management

Publications

Scholarly Publications (2)

Courses

Marketing Strategy Research

  • Study year: 2017/2018, 2016/2017, 2015/2016
  • Code: BM05MM
  • ECTS: 4 Level: Master

Digital Marketing Strategy

  • Study year: 2017/2018, 2016/2017, 2015/2016
  • Code: BMME056
  • ECTS: 6 Level: Master

Past courses

Advanced Marketing Decision Models

  • Study year: 2016/2017
  • Code: BERMASC041
  • ECTS: 7 Level: Master

Current Topics in Marketing Research

  • Study year: 2016/2017, 2015/2016
  • Code: BERMASC040
  • ECTS: 5 Level: Master

Current Topics in Marketing Research

  • Study year: 2014/2015
  • Code: BERMASC037
  • ECTS: 3 Level: Master

Marketing strategy research

  • Study year: 2014/2015
  • Code: RSM05MM
  • ECTS: 4 Level: Master