Profile
Dr. Xi Chen's research focuses on quantitative marketing and digital marketing, with particular interests in the impact of digital tools and platforms on consumer behaviors and the implications for company strategies and public policies. Dr. Xi Chen received his PhD in Marketing from School of Business and Management at the Hong Kong University of Science and Technology.
Research Interests
- Quantitative Marketing
- Digital Marketing
- Consumer Policy
- Social Network Theory
- Causal Inference
Please visit MY PERSONAL SITE for more information.
Publications
Article (2)
Academic (2)
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Chen, X., van der Lans, RJA., & Trusov, M. (2021). Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks. Management Science, 67(12), 7575-7598. https://doi.org/10.1287/mnsc.2020.3885
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Chen, X., van der Lans, RJA., & Phan, T. Q. (2017). Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies. Journal of Marketing Research, 54(2), 187-201. https://doi.org/10.1509/jmr.12.0511
Chapter (1)
Academic (1)
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Chen, X., van der Lans, RJA., & Trusov, M. (2017). Integrating social networks into marketing decision models. In Handbook of Marketing Decision Models Springer-Verlag.
Working paper (1)
Academic (1)
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Chen, X., Wang, A. C., & Zhang, M. X. (2014). Estimating Tie Strength in Multi-Relation Online Social Networks. SSRN. https://doi.org/10.2139/ssrn.2505822
Courses
Current Topics in Marketing Research
- Study year: 2022/2023, 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2016/2017, 2015/2016
- Code: BERMASC040
- ECTS: 5 Level: Master, PhD
Marketing Strategy Research
- Study year: 2022/2023, 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
- Code: BM05MM
- Level: ERIM, Exchange, IM/CEMS, Master
Thesis Topic Development
- Study year: 2022/2023, 2021/2022, 2020/2021
- Code: BM06MM
- Level: Master
Marketing Models
- Study year: 2022/2023, 2021/2022, 2020/2021
- Code: BM07BAM
- Level: Master
FI master thesis
- Study year: 2022/2023, 2021/2022
- Code: BMMTFI
- Level: Master
MM Master Thesis
- Study year: 2022/2023, 2021/2022
- Code: BMMTMM
- Level: Master
Marketing Management Thesis Clinic
- Study year: 2022/2023, 2021/2022
- Code: BMRMMM
- Level: Master
Past courses
BDS-Thesis
- Study year: 2020/2021
- Code: EBDS-THESIS
Causal Inference & Experimentation
- Study year: 2020/2021
- Code: EBDS20106
- Level: Master
Digital Marketing Strategy
- Study year: 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
- Code: BMME056
- ECTS: 6 Level: Master, Master, Master, Master
Advanced Marketing Decision Models
- Study year: 2019/2020
- Code: BERMASC044
- ECTS: 4 Level: Master
Advanced Marketing Decision Models
- Study year: 2016/2017
- Code: BERMASC041
- ECTS: 7 Level: Master
Current Topics in Marketing Research
- Study year: 2014/2015
- Code: BERMASC037
- ECTS: 3 Level: Master
Marketing strategy research
- Study year: 2014/2015
- Code: RSM05MM
- ECTS: 4 Level: Master
Featured on RSM Discovery
Issue 37: devoted to understand the benefits of data analytics in an age where big data have become woven into the very fabric of our lives.
Social influencers can help with spreading new ideas through networks. Researcher Xi Chen discovered how to select the most effective ones.
