Dr Xi Chen

Profile
Dr. Xi Chen's research focuses on quantitative marketing and digital marketing, with particular interests in the impact of digital tools and platforms on consumer behaviors and the implications for company strategies and public policies.
Dr. Xi Chen received his PhD in Marketing from School of Business and Management at the Hong Kong University of Science and Technology.
Research Interests
- Quantitative Marketing
- Digital Marketing
- Consumer Policy
- Social Network Theory
Please visit https://sites.google.com/site/chenximkt/ for more information.
Professional experience
Associate Professor
Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management
Publications
Professional Publications
- X. Chen (Interviewee) (2021, jan 22). Online social gaming may provide key to understanding influence of online friends. [podcast]. In INFORMS Resoundingly Human. https://informs.libsyn.com/resoundingly-human-online-social-gaming-may-provide-key-to-understanding-influence-of-online-friends
Scholarly Publications (3)
- X. Chen, R. Van der Lans & M. Trusov (2020). Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks. forthcoming. Management Science.
- X. Chen, R. Van der Lans & T.Q. Phan (2017). Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies. Journal of Marketing Research, 54 (2), 187-201. doi: 10.1509/jmr.12.0511
- X. Chen, R. Van der Lans & M. Trusov (2017). Integrating social networks into marketing decision models. In Handbook of Marketing Decision Models. Cham: Springer
Media
Discovery items
Issue 37: devoted to understand the benefits of data analytics in an age where big data have become woven into the very fabric of our lives.
Social influencers can help with spreading new ideas through networks. Researcher Xi Chen discovered how to select the most effective ones.
Courses
Current Topics in Marketing Research
- Study year: 2020/2021, 2019/2020, 2018/2019, 2016/2017, 2015/2016
- Code: BERMASC040
- ECTS: 5 Level: Master, PhD
Marketing Strategy Research
- Study year: 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
- Code: BM05MM
- ECTS: 4 Level: ERIM, Exchange, IM/CEMS, Master
Marketing Models
- Study year: 2020/2021
- Code: BM07BAM
- ECTS: 3 Level: Master
Digital Marketing Strategy
- Study year: 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
- Code: BMME056
- ECTS: 6 Level: Master, Master, Master, Master
Causal Inference & Experimentation
- Study year: 2020/2021
- Code: EBDS20106
- Level: Master
Past courses
Advanced Marketing Decision Models
- Study year: 2019/2020
- Code: BERMASC044
- ECTS: 4 Level: Master
Advanced Marketing Decision Models
- Study year: 2016/2017
- Code: BERMASC041
- ECTS: 7 Level: Master
Current Topics in Marketing Research
- Study year: 2014/2015
- Code: BERMASC037
- ECTS: 3 Level: Master
Marketing strategy research
- Study year: 2014/2015
- Code: RSM05MM
- ECTS: 4 Level: Master
RSM Discovery magazine 37 – out now!

Issue 37: devoted to understand the benefits of data analytics in an age where big data have become woven into the very fabric of our lives.
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