Dr Xi Chen

Xi Chen

Associate Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

Connected with

Profile

Dr. Xi Chen's research focuses on quantitative marketing and empirical industrial organization, with particular interest in the influence of digital tools and platforms on consumer behavior and the implications for company strategy and public policy. 

Dr. Xi Chen received his PhD in Marketing from School of Business and Management at the Hong Kong University of Science and Technology.

Research Interests

  • Quantitative Marketing
  • Online Marketing
  • Empirical Industrial Organization
  • Policy and Strategy Evaluation
  • Social Network Theory

Please visit https://sites.google.com/site/chenximkt/ for more information.

Professional experience

Associate Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management

Publications

Scholarly Publications (3)

Media

Discovery items

RSM Discovery magazine 37 – out now!

Issue 37: devoted to understand the benefits of data analytics in an age where big data have become woven into the very fabric of our lives.

How to identify the most effective influencers in social networks

Social influencers can help with spreading new ideas through networks. Researcher Xi Chen discovered how to select the most effective ones.

Courses

Current Topics in Marketing Research

  • Study year: 2020/2021, 2019/2020, 2018/2019, 2016/2017, 2015/2016
  • Code: BERMASC040
  • ECTS: 5 Level: Master, PhD

Marketing Strategy Research

  • Study year: 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BM05MM
  • ECTS: 4 Level: ERIM, Exchange, IM/CEMS, Master

Marketing Models

  • Study year: 2020/2021
  • Code: BM07BAM
  • ECTS: 3 Level: Master

Digital Marketing Strategy

  • Study year: 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BMME056
  • ECTS: 6 Level: Master, Master, Master, Master

Causal Inference & Experimentation

  • Study year: 2020/2021
  • Code: EBDS20106
  • Level: Master

Past courses

Advanced Marketing Decision Models

  • Study year: 2019/2020
  • Code: BERMASC044
  • ECTS: 4 Level: Master

Advanced Marketing Decision Models

  • Study year: 2016/2017
  • Code: BERMASC041
  • ECTS: 7 Level: Master

Current Topics in Marketing Research

  • Study year: 2014/2015
  • Code: BERMASC037
  • ECTS: 3 Level: Master

Marketing strategy research

  • Study year: 2014/2015
  • Code: RSM05MM
  • ECTS: 4 Level: Master