Dr Xi Chen

Assistant Professor

Rotterdam School of Management (RSM)

Erasmus University Rotterdam

Connected with

China Business

Profile

Dr. Xi Chen's research focuses on quantitative marketing and empirical industrial organization, with particular interest in the influence of digital tools and platforms on consumer behavior and the implications for company strategy and public policy.

Dr. Xi Chen received his PhD in Marketing from School of Business and Management at the Hong Kong University of Science and Technology.

Research Interests

Quantitative Marketing
Online Marketing
Empirical Industrial Organization
Policy and Strategy Evaluation
Social Network Theory

Please visit https://sites.google.com/site/chenximkt/ for more information.

Professional experience

Assistant Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management

Publications

Scholarly Publications (2)

X. Chen, R. Van der Lans & T.Q. Phan (2017). Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies. Journal of Marketing Research, 54 (2), 187-201. doi: 10.1509/jmr.12.0511
X. Chen, R. Van der Lans & M. Trusov (2017). Integrating social networks into marketing decision models. In Handbook of Marketing Decision Models . Cham: Springer