Dr Xi Chen

Associate Professor

Rotterdam School of Management (RSM)

Erasmus University Rotterdam

Connected with

China Business

Profile

Dr. Xi Chen's research focuses on quantitative marketing and empirical industrial organization, with particular interest in the influence of digital tools and platforms on consumer behavior and the implications for company strategy and public policy.

Dr. Xi Chen received his PhD in Marketing from School of Business and Management at the Hong Kong University of Science and Technology.

Research Interests

Quantitative Marketing
Online Marketing
Empirical Industrial Organization
Policy and Strategy Evaluation
Social Network Theory

Please visit https://sites.google.com/site/chenximkt/ for more information.

Professional experience

Associate Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management

Publications

Scholarly Publications (3)

X. Chen, R. Van der Lans & T.Q. Phan (2017). Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies. Journal of Marketing Research, 54 (2), 187-201. doi: 10.1509/jmr.12.0511
X. Chen, R. Van der Lans & M. Trusov (2017). Integrating social networks into marketing decision models. In Handbook of Marketing Decision Models. Cham: Springer
X. Chen, A.C. Wang & M.X. Zhang (2014). Estimating Tie Strength in Multi-Relation Online Social Networks. (Preprints). : SSRN

Media

Discovery items

RSM Discovery magazine 37 – out now!

Issue 37: devoted to understand the benefits of data analytics in an age where big data have become woven into the very fabric of our lives.

How to identify the most effective influencers in social networks

Social influencers can help with spreading new ideas through networks. Researcher Xi Chen discovered how to select the most effective ones.

Courses

Current Topics in Marketing Research

Study year: 2020/2021, 2019/2020, 2018/2019, 2016/2017, 2015/2016
Code: BERMASC040
ECTS: 5 Level: Master, PhD

Marketing Strategy Research

Study year: 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
Code: BM05MM
ECTS: 4 Level: ERIM, Exchange, IM/CEMS, Master

Marketing Models

Study year: 2020/2021
Code: BM07BAM
ECTS: 3 Level: Master

Digital Marketing Strategy

Study year: 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
Code: BMME056
ECTS: 6 Level: Master, Master, Master, Master