Dr Xi Chen

Associate Professor

Rotterdam School of Management (RSM)

Erasmus University Rotterdam

Profile

Dr. Xi Chen's research focuses on quantitative marketing and digital marketing, with particular interests in the impact of digital tools and platforms on consumer behaviors and the implications for company strategies and public policies.

Dr. Xi Chen received his PhD in Marketing from School of Business and Management at the Hong Kong University of Science and Technology.

Research Interests

Quantitative Marketing
Digital Marketing
Consumer Policy
Social Network Theory

Please visit https://sites.google.com/site/chenximkt/ for more information.

Professional experience

Associate Professor

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management

Publications

Professional Publications

X. Chen (Interviewee) (2021, jan 22). Online social gaming may provide key to understanding influence of online friends. [podcast]. In INFORMS Resoundingly Human. https://informs.libsyn.com/resoundingly-human-online-social-gaming-may-provide-key-to-understanding-influence-of-online-friends

Scholarly Publications (3)

X. Chen, R. Van der Lans & M. Trusov (2020). Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks. forthcoming. Management Science.
X. Chen, R. Van der Lans & T.Q. Phan (2017). Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies. Journal of Marketing Research, 54 (2), 187-201. doi: 10.1509/jmr.12.0511
X. Chen, R. Van der Lans & M. Trusov (2017). Integrating social networks into marketing decision models. In Handbook of Marketing Decision Models. Cham: Springer

Media

Discovery items

RSM Discovery magazine 37 – out now!

Issue 37: devoted to understand the benefits of data analytics in an age where big data have become woven into the very fabric of our lives.

How to identify the most effective influencers in social networks

Social influencers can help with spreading new ideas through networks. Researcher Xi Chen discovered how to select the most effective ones.

Courses

Current Topics in Marketing Research

Study year: 2020/2021, 2019/2020, 2018/2019, 2016/2017, 2015/2016
Code: BERMASC040
ECTS: 5 Level: Master, PhD

Marketing Strategy Research

Study year: 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
Code: BM05MM
ECTS: 4 Level: ERIM, Exchange, IM/CEMS, Master

Marketing Models

Study year: 2020/2021
Code: BM07BAM
ECTS: 3 Level: Master

Digital Marketing Strategy

Study year: 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
Code: BMME056
ECTS: 6 Level: Master, Master, Master, Master