People
Navigation

Dr Xi Chen

Xi Chen

Associate Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

Profile

Dr. Xi Chen's research focuses on quantitative marketing and digital marketing, with particular interests in the impact of digital tools and platforms on consumer behaviors and the implications for company strategies and public policies.  Dr. Xi Chen received his PhD in Marketing from School of Business and Management at the Hong Kong University of Science and Technology. Research Interests Quantitative Marketing Digital Marketing  Consumer Policy  Social Network Theory

Please visit https_sites.google.com_site_chenximkt for more information.

Publications

Article (1)

  • Academic (1)

    • Chen, X., van der Lans, RJA., & Phan, T. Q. (2017). Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies. Journal of Marketing Research, 54(2), 187-201. https://doi.org/10.1509/jmr.12.0511

Chapter (1)

  • Academic (1)

    • Chen, X., van der Lans, RJA., & Trusov, M. (2017). Integrating social networks into marketing decision models. In Handbook of Marketing Decision Models Springer.

Working paper (1)

Media

Discovery items

RSM Discovery magazine 37 – out now!
Tuesday, 11 February 2020

Issue 37: devoted to understand the benefits of data analytics in an age where big data have become woven into the very fabric of our lives.

How to identify the most effective influencers in social networks
Thursday, 5 October 2017

Social influencers can help with spreading new ideas through networks. Researcher Xi Chen discovered how to select the most effective ones.

Courses

Current Topics in Marketing Research

  • Study year: 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2016/2017, 2015/2016
  • Code: BERMASC040
  • ECTS: 5 Level: Master, PhD

Marketing Strategy Research

  • Study year: 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BM05MM
  • Level: ERIM, Exchange, IM/CEMS, Master

Thesis Topic Development

  • Study year: 2021/2022, 2020/2021
  • Code: BM06MM
  • Level: Master

Marketing Models

  • Study year: 2021/2022, 2020/2021
  • Code: BM07BAM
  • Level: Master

MM Master Thesis

  • Study year: 2021/2022
  • Code: BMMTMM
  • Level: Master

Marketing Management Thesis Clinic

  • Study year: 2021/2022
  • Code: BMRMMM
  • Level: Master

Past courses

BDS-Thesis

  • Study year: 2020/2021
  • Code: EBDS-THESIS

Causal Inference & Experimentation

  • Study year: 2020/2021
  • Code: EBDS20106
  • Level: Master

Digital Marketing Strategy

  • Study year: 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BMME056
  • ECTS: 6 Level: Master, Master, Master, Master

Advanced Marketing Decision Models

  • Study year: 2019/2020
  • Code: BERMASC044
  • ECTS: 4 Level: Master

Advanced Marketing Decision Models

  • Study year: 2016/2017
  • Code: BERMASC041
  • ECTS: 7 Level: Master

Current Topics in Marketing Research

  • Study year: 2014/2015
  • Code: BERMASC037
  • ECTS: 3 Level: Master

Marketing strategy research

  • Study year: 2014/2015
  • Code: RSM05MM
  • ECTS: 4 Level: Master
More information
Featured on RSM Discovery

RSM Discovery magazine 37 – out now!

RSM Discovery magazine 37 – out now!

Issue 37: devoted to understand the benefits of data analytics in an age where big data have become woven into the very fabric of our lives.

Read more
Contact information

+31 10 4081131

chen@rsm.nl

Visiting address

Office: Mandeville Building T10-22
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Find this faculty member's ancillary activities.

RSM uses cookies to measure website statistics, enable social media sharing and for marketing purposes. By clicking accept cookies or by continuing to use this website, you are giving consent for us to set cookies when visiting this website. See our cookie policy for more information about cookies and how to adjust your cookie settings.

Accept cookies Decline cookies