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Xi Chen
Associate Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

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Profile

Dr. Xi Chen's research focuses on quantitative marketing and digital marketing, with particular interests in the impact of digital tools and platforms on consumer behaviors and the implications for company strategies and public policies.  Dr. Xi Chen received his PhD in Marketing from School of Business and Management at the Hong Kong University of Science and Technology.

Research Interests

  • Quantitative Marketing
  • Digital Marketing  
  • Consumer Policy  
  • Social Network Theory
  • Causal Inference

Please visit MY PERSONAL SITE for more information.

Publications

Highlighted (3)
  • Chen, X., van der Lans, RJA., & Trusov, M. (2021). Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks. Management Science, 67(12), 7575-7598. https://doi.org/10.1287/mnsc.2020.3885

  • Chen, X., van der Lans, RJA., & Trusov, M. (2017). Integrating social networks into marketing decision models. In Handbook of Marketing Decision Models Springer-Verlag.

  • Chen, X., van der Lans, RJA., & Phan, T. Q. (2017). Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies. Journal of Marketing Research, 54(2), 187-201. https://doi.org/10.1509/jmr.12.0511

Academic (3)
  • Chen, X., van der Lans, RJA., & Trusov, M. (2021). Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks. Management Science, 67(12), 7575-7598. https://doi.org/10.1287/mnsc.2020.3885

  • Wu, Y. L., Cheng, Y., Zhou, J., Lu, S., Zhang, Y., Zhao, J., Kim, D. W., Soo, R. A., Kim, S. W., Pan, H., Chen, Y. M., Chian, C. F., Liu, X., Tan, S. W. D., Bruns, R., Straub, J., Johne, A., Scheele, J., Park, K., ... Dingemans, A. M. (2020). Tepotinib plus gefitinib in patients with EGFR-mutant non-small-cell lung cancer with MET overexpression or MET amplification and acquired resistance to previous EGFR inhibitor (INSIGHT study): an open-label, phase 1b/2, multicentre, randomised trial. The Lancet Respiratory Medicine, 8(11), 1132-1143. https://doi.org/10.1016/S2213-2600(20)30154-5

  • Chen, X., van der Lans, RJA., & Phan, T. Q. (2017). Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies. Journal of Marketing Research, 54(2), 187-201. https://doi.org/10.1509/jmr.12.0511

Academic (1)
  • Chen, X., van der Lans, RJA., & Trusov, M. (2017). Integrating social networks into marketing decision models. In Handbook of Marketing Decision Models Springer-Verlag.

Academic (1)

Courses

Marketing Models

  • Study year: 2025/2026, 2024/2025, 2023/2024
  • Code: BM07BAM

Marketing Strategy Research

  • Study year: 2025/2026, 2024/2025, 2023/2024
  • Code: BM05MM

Thesis Topic Development

  • Study year: 2025/2026, 2024/2025, 2023/2024
  • Code: BM06MM

MM Master Thesis

  • Study year: 2025/2026, 2024/2025, 2023/2024
  • Code: BMMTMM

MM Thesis Clinic

  • Study year: 2025/2026, 2024/2025, 2023/2024
  • Code: BMRMMM

Past courses

Topics in Marketing Research B

  • Study year: 2025/2026
  • Code: BERMASC055

Current Topics in Marketing Research

  • Study year: 2023/2024, 2022/2023
  • Code: BERMASC040