Xin Zhou , MSc

Xin Zhou

PhD Candidate
Rotterdam School of Management (RSM)
Erasmus University Rotterdam


Xin Zhou is a first-year PhD candidate in Marketing Management at Rotterdam School of Management. Her research interest is quantitative marketing. She is generally interested in consumer behavior and firm’s strategies in the digital marketing world. Specifically, she focuses on online product reviews, recommendation system and search engine optimization.

Xin Zhou holds an Master degree in Management from Wuhan University, China(2015) and a Bachelor degree in Statistics from Nankai University, China(2010).

Professional experience

PhD Candidate

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management


Research Training & Bachelor Thesis

  • Study year: 2019/2020, 2018/2019
  • Code: BAD10
  • Level: Bachelor 3

Past courses

Innovation and marketing of new products and technologies

  • Study year: 2017/2018, 2016/2017
  • Code: BM-IM04CC
  • ECTS: 8 Level: Master