Zherui Yang , MSc

Zherui Yang

PhD Candidate
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

Profile

Zherui Yang has been working on the topics of digital transformation and business strategy, business intelligence and big data analytics, e-commerce, and economic value of information technology. He uses research methodologies of field and lab experiment, machine learning, and survey. 

Publications

  • Academic (3)
    • Yang, Z., & Li, T. (2020). Life-Event Targeting and Customer Uncertainty – Evidence from Field and Online Experiments. In Proceedings of the 19th Workshop on e-Business (WEB-2020)

    • Yang, Z., Cheng, Z., & Li, T. (2019). Still targeting younger customers? A field experiment on digital communication channel migration. In 40th International Conference on Information Systems, ICIS 2019 [2822] Association for Information Systems. 40th International Conference on Information Systems, ICIS 2019 https://aisel.aisnet.org/icis2019/business_models/business_models/13/

    • Yang, Z., & Ou, C. (2017). Investigating the impact of recommendation agents on e-commerce ecosystem. In Proceedings of Americas Conference on Information Systems (AMCIS)

Courses

Information Strategy

  • Study year: 2021/2022, 2020/2021
  • Code: BM01BIM
  • Level: ERIM, Exchange, IM/CEMS, Master

Business Architecture and Transformation

  • Study year: 2021/2022, 2020/2021, 2019/2020, 2018/2019
  • Code: BM03BIM
  • Level: ERIM, Exchange, IM/CEMS, Master

BIM Honours Class

  • Study year: 2021/2022, 2020/2021
  • Code: BMHONBIM
  • Level: Master

BIM Master Thesis

  • Study year: 2021/2022, 2020/2021, 2019/2020, 2018/2019
  • Code: BMMTBIM
  • Level: Master

BIM Thesis Clinic

  • Study year: 2021/2022, 2020/2021, 2019/2020
  • Code: BMRM1BIM
  • Level: Master

Past courses

BIM Research Methods

  • Study year: 2020/2021
  • Code: BM06BIM
  • ECTS: 4 Level: Master

BIM Research Methods I - Old style

  • Study year: 2019/2020, 2018/2019
  • Code: BM05BIM
  • ECTS: 2