Zherui Yang , MSc

Zherui Yang

PhD Candidate
Rotterdam School of Management (RSM)
Erasmus University Rotterdam


Zherui Yang has been working in the field of e-commerce and digital business. He has particular interests in the impact of information technology on customer behavior, business performance, and organizational transformation. He has also attempted to explore business ecosystem perspective combining with organization behavioral theories.

For his PhD project, he is collaborating with an insurance company on a new project regarding customer segmentation strategy with multi-channel solution. 

Professional experience

PhD Candidate

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Technology and Operations Management


Scholarly Publications (3)

  • Z. Yang & T. Li (2020). Life-Event Targeting and Customer Uncertainty – Evidence from Field and Online Experiments. In Proceedings of the 19th Workshop on e-Business (WEB-2020)
  • Z. Yang, Z. Cheng & T. Li (2019). Still targeting younger customers? A field experiment on digital communication channel migration. In Proceedings of the International Conference on Information Systems. Munich, Germany
  • Z. Yang & C. Ou (2017). Investigating the impact of recommendation agents on e-commerce ecosystem. In Proceedings of Americas Conference on Information Systems (AMCIS)


Information Strategy

  • Study year: 2020/2021
  • Code: BM01BIM
  • ECTS: 5 Level: ERIM, Exchange, IM/CEMS, Master

Business Architecture and Transformation

  • Study year: 2020/2021, 2019/2020, 2018/2019
  • Code: BM03BIM
  • ECTS: 5 Level: ERIM, Exchange, IM/CEMS, Master

BIM Research Methods

  • Study year: 2020/2021
  • Code: BM06BIM
  • ECTS: 4 Level: Master

BIM Master Thesis

  • Study year: 2020/2021, 2019/2020, 2018/2019
  • Code: BMMTBIM
  • ECTS: 16 Level: Master

BIM Thesis Clinic

  • Study year: 2020/2021, 2019/2020
  • Code: BMRM1BIM
  • ECTS: 2 Level: Master

Past courses

BIM Research Methods I - Old style

  • Study year: 2019/2020, 2018/2019
  • Code: BM05BIM
  • ECTS: 2