Event #3 – Reimagine what we build (SDG 9)

Event #3 – Reimagine what we build (SDG 9)

The third SDG Insights event took place on 11 February 2020 and focused on innovation within the industry. It revolved around SDG 9: Industry, innovation and infrastructure. With so much focus on – and progress in – innovation, why is industry so slow to adopt these new and better technologies? Wouldn’t faster adoption be the best way to speed up solving the world’s grand challenges? 

Two angles were presented by Meiny Prins, CEO of Priva, and Jing Zhang, Associate Professor of entrepreneurship and innovation at RSM. There was a Q&A session followed by an informal networking reception.

  • The first presentation will be presented by an expert practitioner working at the forefront of innovation in industry – Meiny Prins, CEO of Priva, a family business that supplies building control systems.

    The Challenge of Change

    I see life from the positive side. Because I am convinced that we are just in time to turn around the disastrous consequences of our old economy on the quality of life on our planet. From a technological point of view, we could solve so many environmental issues. The fact that we cannot change now - or do not want to - is really up to ourselves. For instance, with all our subsidies for agriculture and fossil fuels, we maintain systems that are good for the profits of the largest companies on our planet but are not good for our own well-being. But whether people want it or not, things are changing. We are witnessing three major trends at this moment that make the shift happen. It is about adding value, available and affordable technology and 'the city' that will force us into a sustainable world.

    So other things will become important. The future is about integrated solutions! So be connected!

    About Priva

    Priva is a high-tech company that develops hardware, software and services in the field of climate control, energy saving and optimal reuse of water. With almost 500 colleagues, 16 local offices in 13 countries and over 450 international installation partners Priva delivers sustainable solutions and services in more than 100 countries.

    With Priva’s unique combination of hardware, software and services it is perfectly positioned to contribute to Sustainable Urban Deltas: cities where everyone can enjoy a healthy working and living environment and have access to safe and nutritious food.


  • The second presentation is from an academic with a cross-disciplinary background in industrial engineering, economics and management: Dr Ying Zhang, associate professor of Entrepreneurship and Innovation, Chinese Economy and Business at RSM. She will present the role of the UN’s Sustainable Development Goal No. 9, for industry, innovation and infrastructure by considering:

    • The role of SDG9 alongside the other 16 SDGs
    • Current phenomena in infrastructure and industry
    • Fundamental sources of failing to fully achieve SDG 9 and sustainability: Panel Wellbeing Failure (PWF); and Timeline Well-being Failure (TWF)
    • Discussion of proposed solutions