New RSM Outlook reveals what’s trendy in the business of fashion

What’s hot – and what’s not – in the fashion industry? Executive interviews, alumni stories and academic research about the business of fashion are among the main features of the winter 2016 issue of RSM Outlook, the corporate magazine of Rotterdam School of Management, Erasmus University (RSM).

In RSM Outlook winter 2016’s executive interview, Stefano Rosso, CEO of fashion empire OTB, talks about the powerful legacy created by his father Renzo Rosso, the indomitable founder of global brand Diesel, and how the organisation is entering a new phase in its life. Rosso was also one of the speakers at the RSM Leadership Summit. RSM Outlook’s four-page report of this inspiring event covers what RSM faculty members and corporate speaker said about creating a ‘we culture’ in business.

Alumni in the fashion industry

In RSM alumni features, alumna Alejandra Lopez, global communications manager for Tommy Hilfiger Europe, explains what it’s like to work for an international fashion brand. RSM alumna Rosanne van

Kleef talks about Juuty, a luxury handbag and accessories brand she founded with her partner after a world trip ended with unexpected entrepreneurship in Bangladesh.

Two other enterprising alumni – Ellie Karssemakers and Erik Friedeberg – explain the motivations and challenges of launching their start-ups, Wanderwatch and Manifesto.

The magazine also features the three recipients of the RSM Distinguished Alumni Awards: Debby van der Schuit, Christine Lim and Roos de Wit-Goedhart. And a one-page article that tells readers how alumni-backed scholarships help young people invest in their future.

Luxury branding

In this edition’s academic feature, Stefano Puntoni, professor of marketing at RSM, explains why luxury branding is a topsy-turvy world where fortunes are spent advertising to people who will never buy your product, and raising the price can sometimes increase demand.

RSM Outlook readers will also discover why RSM’s Department of Marketing Management nominated renowned behavioural economist and social commentator Dan Ariely for an Erasmus University Rotterdam’s honorary doctorate. There’s also a feature about RSM’s event about creating shared value with Prof. Michael Porter, guru of strategy and competitiveness.

News and events

There’s also a feature about RSM’s increasing efforts to ensure its research activities are shared with the business community, and also used to make positive contributions to public debate, policy-making decisions and broader society.

And, as usual, RSM Outlook features news from the RSM community and upcoming events, on campus and around the world, that fulfil RSM’s promise of lifelong learning and networking opportunities.


Download RSM Outlook.

More information

Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading research-based business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future thanks to a first-class range of bachelor, master, MBA, PhD and executive programmes. Study information and activities for future students, executives and alumni are also organised from the RSM office in Chengdu, China.

For more information about RSM or this release, please contact Marianne Schouten, Media & Public Relations Manager for RSM, on +31 10 408 2877 or by email at

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