Marketing Operations Marketeer

The Marketing Operations Marketeer supports the day-to-day use of CRM and marketing automation across Rotterdam School of Management, Erasmus University (RSM) Executive Education. The role helps set up and execute targeted communications, lead nurturing activities and map customer journeys for different Executive Education audiences.

Working closely with the Marketing Operations Manager and commercial teams, the Operations Marketeer helps ensure that CRM activities are delivered consistently across programmes, content is relevant to the target audience and campaign results are monitored and used to improve future activities.

Through this work, the Operations Marketeer contributes to connecting professionals and organisations with learning opportunities that can strengthen their leadership and impact. In doing so, the role supports RSM’s mission to be a force for positive change in the world.

In this role, you will help turn audience needs and commercial priorities into relevant CRM communications and customer journeys for Executive Education. 

You will work closely with the Marketing Operations Manager and commercial teams to set up, maintain and optimise email campaigns, lead nurturing and automated flows for different programmes and audiences. You will report directly to the Manager of the Shared Service Centre for marketing.

You will use campaign results to improve targeting, timing and content, while helping to create a consistent approach to CRM across Executive Education. Your work will help us engage professionals more effectively throughout their journey with RSM and connect them with learning opportunities that are relevant to their ambitions and development. You will also help bring our CRM marketing activities to life, from targeted email campaigns and customer journeys to lead nurturing and optimisation. 

Specifically, this means:

• Support the set-up and execution of CRM campaigns, email communications and marketing automation flows.
• Create and adapt content for newsletters, email campaigns, nurturing activities and other CRM communications.
• Set up targeted and segmented communications based on programme, audience, interests or stage in the customer journey.
• Help maintain and update existing automated workflows and campaigns.
• Work with commercial teams to understand the needs of different target audiences and translate these into relevant CRM communications.
• Ensure CRM activities are implemented consistently across Executive Education programmes and follow agreed processes and guidelines.  
• Track CRM and campaign activities and report on basic performance results, such as opens, clicks, registrations and engagement.
• Support the Marketing Operations Manager in analysing campaign results and identifying opportunities for improvement.
• Test and optimise CRM communications, for example content, timing, targeting and frequency.
• Contribute ideas for new CRM campaigns, nurturing activities and ways to improve the customer journey.
• Support the maintenance of CRM data and mailing lists to ensure communications can be targeted effectively.
• Support the ongoing maintenance of CRM data quality by reviewing and cleaning, helping to keep the database accurate, complete and up to date.
• Stay up to date with relevant CRM and marketing automation functionalities and apply these in day-to-day marketing activities. 

To be successful in this position, you will need to have the following knowledge, expertise or skills.

• A Bachelor’s or Master’s degree, or equivalent professional experience
• At least 1–2 years of experience in marketing
• Excellent verbal and written communication skills in English; Dutch is preferred but not required
• An interest in and experience with email marketing and lifecycle marketing
• Knowledge of audience segmentation and personalisation
• Experience with campaign management and conversion optimisation
• A good understanding of both the marketing funnel and the recruitment funnel
• Experience working with Microsoft Dynamics 365 and Click (formerly known as ClickDimensions), or comparable CRM and marketing automation platforms
• Experience using Power BI, Google Analytics and Excel to monitor marketing performance and translate data into actionable insights
• Confidence working with marketing data, dashboards and campaign reporting

Preferably you also have:

• Experience working with TYPO3 or another content management system (CMS)
• Experience in higher education, executive education or another complex customer journey environment
• An interest in developing your knowledge of CRM, marketing automation and marketing analytics

We offer an ambitious, international and dynamic environment, in which we compete with the top business schools in Europe. You will be part of a close, innovation-driven team on a vibrant university campus. Your ambition and personal drive will be greatly valued and we invest in personal development. We make sure you feel good about yourself, that you enjoy your work and that you grow in your profession. 

You will also get:

• A salary between €3.450- €3.900 gross per month on fulltime basis (ex. 8% holiday allowance), based on your education, knowledge and work experience.
• 25 holidays and 12 ADV days.
• Variable end of year performance bonus.
• Travel cost reimbursement and working from home allowance (the possibility to travel with NS business card)
• Discount on membership of Erasmus Sport.
• Access to online learning platform GoodHabitz and wellbeing platform OpenUp.
• Regular fun work events and drinks.
• Participation in our collective pension scheme: premium full paid by RSM, voluntary employee contribution is optional.

Rotterdam School of Management, Erasmus University Rotterdam (RSM BV) is one of Europe’s most international and innovative business schools. Its primary focus is to develop business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. RSM BV is privately funded and providesa first-class portfolio of MBA and executive programmes with an international team of 150 staff working from the university campus in Rotterdam.

RSM BV offers an environment where the staff is encouraged to embrace change as a challenge in helping the organisation reaching its goals and those of its students. The working atmosphere at RSM BV is informal and communication lines are short. Being an independent and commercial company within the Erasmus University, the situation of RSM BV is sometimes complex and challenging. At the same time the company itself it small enough to maintain personal contacts and be able to have an overview of what’s going on throughout the organisation. The environment is culturally diverse and very international.

RSM BV is located in a pleasant and relatively small office, based at the Erasmus University campus in Rotterdam. It’s a lively environment, with students, staff and different companies and restaurants. The office is easy to reach by public transport as well as by car.

RSM BV is an equal opportunity employer and explicitly encourages applications from candidates of all genders, ethnicities and nationalities. RSM BV values internal mobility; therefore internal candidates are strongly encouraged to apply. For more information, please visit the RSM BV website: www.rsm.nl

Would you first like to learn more about the position or about RSM BV? Please contact Saskia Piercy, HR Advisor at RSM BV via recruitment@rsm.nl 

If you see yourself as a person who thrives by working in a innovating, stimulating, international and growing environment and you recognize yourself as a qualified candidate for this vacancy, please click on the application button on this page and send your CV and covering letter (in English) to Ms. Saskia Piercy, HR Advisor, Rotterdam School of Management BV, Erasmus University.