Burcu Bayrakdar Erçalik

Burcu Bayrakdar Erçalik

Study & year of graduation: Full-time MBA 2004
Employer: Pineal Creative Digital Technologies Inc.
Job title: Managing Director

What are the most valuable skills that you took from your education at RSM?
An entrepreneurial mindset, global vision, respect for diversity, integrity, and knowing that "less is more".

What was your most memorable moment at RSM?
RSM was a continuum of memorable moments ‒ I remember giving a presentation in global marketing class in which all the presenters, including me, actually had the local brand campaign of the global brand with respect to their countries. It was the realisation of the existence of globalisation with local identities, represented by our dear classmates to the fullest.

How would your former classmates describe you?
Ambitious, extrovert, outside-of-the-box thinker, independent, and determined.

How do you stay connected to the school and what do you gain from it?
By keeping in touch with alumni. For example, it was a pleasure to be back at school for its 10th anniversary in 2014; exchanging experiences, exchanging economic, social and political agendas with each other means a lot to me. Above all, I am proud of my school that provides me with a certain level of dignity.

What is your greatest passion in life?
My greatest passion is to have a passionate life :) For me it can be a passion for anything. In terms of business, our approach is a top-notch quality promise of ground-breaking deliverables, and then evolving into an institution that sets the standards for the future digital world.

What is your ‘I WILL’? 
I WILL have a great chapter each year for a great story