Rotterdam School of Management (RSM)’s Case Development Centre (CDC) is organizing an online case writing course to help academics and practitioners develop teaching cases. The workshop will give participants the confidence and equip them with the skill to create their own cases effectively. Following the workshop, an optional “individual case clinic” will serve as a coaching session, helping participants turn their drafts into final products that they can use in class or submit for publication.  

This workshop will be facilitated by Tao Yue, Managing Editorat the RSM CDC. Over the past decade, CDC has produced about 200 teaching cases in almost all areas of business management, as well as other social science disciplines. Some of CDC’s cases have won international case writing competition prizes and others were adapted for publications like the Harvard Business Review and the Financial Times. CDC has given various case writing workshops for academics and students at RSM and in other schools in Europe and Asia.


Before theworkshop

CDC will send participants reading materials on case writing. Participants will get acquainted with the ABC of a teaching case and think about what idea they would like to turn into a case.

During the workshop

When we meet on 17 June, we'll cover two modules:

Module 1: The essence of case development

Participants will gain knowledge on:

  • differences between a research case, business case, and teaching case,
  • different ways to present a case (traditional case, mini case, multimedia case, etc.)
  • the case “market” and trend, and
  • the essence of a case and teaching note.

They will also actively:

  • develop the “focus” of their own cases, and
  • develop the learning objectives of their cases.

Module 2: The structure and content of a case

Participants will gain knowledge on:

  • data collection and selection,
  • interview and desk research techniques,
  • case and teaching note structures,
  • case writing style and conventions, and
  • case usage and release.

They will also actively develop their own

  • case synopsis, and
  • case and teaching note outlines.

In both modules, participants will also have the opportunity to:

  • receive practical tips on the case writing process, and
  • discuss their case ideas and other questions with the tutor and fellow participants.

After the workshop

Participants will further develop their cases and teaching notes on their own. If they wish, they can sign up for the RSM CDC individual case clinic and use customized support from CDC.

Optional: Individual case clinic

For those who have completed the draft version of their case and teaching note, they can send the draft to CDC for written feedback and book a one-on-one session with a tutor to discuss their work.

Once the work is done, they can submit it to CDC to be included in the RSM case collection and published on other international case distribution platforms. CDC will take care of the final polishing, layout design, and publishing process.


We will use Zoom for all the modules and interactions. Access instruction will be sent after participants confirm their registration. 

Date and Time

Workshop: 17 June 2022, 13:00-16:00

Individual case clinic (optional): flexible, upon appointment


Workshop: €400.- p.p.,

Fee includes the entire workshop (two modules) and handouts (e.g. learning materials and exercises).

Individual case clinic (optional): €500.- p.p.

Fee includes two rounds of written feedback on the submitted drafts and a one-on-one feedback session of approximately 30 minutes.

Please note:The course is free of charge for RSM employees and with a 40% discount for employees at the Erasmus University Rotterdam, Leiden University, and Delft University of Technology.

To register

Please email your full name and work affiliation to before 14 June 2022 and indicate whether you wish to sign up for only the workshop or both the workshop and the case clinic. Once registered, you will receive the instruction for payment.


Should you have any questions, please email anytime.

Case Development Centre