The CDC will be hosting a second Case Community seminar, and we would like to invite you to join us and our guest speaker Dr. Vidhi Chaudhri on our discussion on making memorable cases using controversy. Vidhi is an associate editor for Management Communication Quarterly, one of the top journals in the field of Organizational Communication, and will be leading a new submission genre called ‘Research Cases', which are HBS style decision/dilemma cases for research publications. She is also the author of the case Facebook’s Reputation: Trials & Tribulations, a case about the aftermath of Facebook’s data breach scandal. She will be providing insights on case collaboration, writing a case about a multi-faceted and evolving topic, and using cases for MOOCs. Come hear Vidhi’s story and discuss tips & tricks with other teachers and writers.

Date and Time

Hybrid workshop (offline & zoom stream): Thursday, 15 June 2023​, 12:00-13:00. For EUR faculty and staff and anyone interested in developing teaching cases. SIGN UP by sending an email to with your name and affiliation.


Should you have any questions, please email anytime.


During this brown bag seminar Vidhi will be sharing insights on her journey of discovery while writing a case that deals with a complex and multi-faceted topic with ever-growing materials. The case was written as a collaboration between EUR schools (ESHCC, RSM, and CLI) and involves several faculty members. The challenges and benefits of this collaboration aspect will be addressed in the seminar. Besides, a MOOC was developed based on her case, about which Vidhi will be sharing her experience regarding the process.

"In the aftermath of the Cambridge Analytica scandal, Facebook suffered a drop in brand value, reputation, and trust. Paradoxically, user base for a long while continued to grow as did financial performance. Drawing on relevant academic concepts, the case impels students to reflect on the paradoxes confronting Facebook as the ramifications of the scandal unraveled. It allows students to analyze Facebook’s actions and critically think what Facebook should have done to address its reputation crisis, and how it can do to reconcile its commercial and societal interests as well as to rebuild its reputation."

By signing up you will automatically become a member of the RSM Case Community, a community for RSM faculty and staff who are interested sharing experiences and exploring ideas for case writing and teaching. This will be our second quarterly event. Stay tuned to our newsletter for future events and announcements.

See you on June 15th! All you need to bring is yourself and your lunch.

The CDC team

Case Development Centre