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Friday, 14 October 2022
It was 2019, five years after Ivo Rutten and Roelant Hietbrink pitched ShipShape to Philips Lighting’s CTO Olivia Qiu. During these five years, many things had happened: the project was killed and reborn, was transferred to another department and acquired new leadership. It had taken shape in…
Friday, 14 October 2022
The case recounts how Ivo Rutten, Head of Ventures at Philips Lighting, embarked on a journey within the company (now Signify) to promote his idea for a new technology, which he hoped would solve a common technical problem in shipping: biofouling. Biofouling is the colonization of a ship’s hull by…
Friday, 14 October 2022
Ivo Rutten and Roelant Hietbrink, head of the ShipShape project, were rehearsing their pitch and finalizing their slides to present to the recently appointed Chief Technology Officer of Philips Lighting, Olivia Qiu. Rutten concluded from observing Qiu that she usually approved projects if they fit…
Tuesday, 4 October 2022
Between 2001 and 2006, a dedicated high-speed rail track was built between Amsterdam (the Netherlands) and the Belgian border. A concession for operating the connections was awarded to a consortium including Dutch Railways (NS), which then set up a task force to purchase the necessary trains. After…
Tuesday, 4 October 2022
Zivver B.V. (hereafter Zivver), a tech company headquartered in the Netherlands, offers
safe digital communications through a software as a service (SaaS) model. Led by Rick
Goud, a tech-savvy and creative mind, and Wouter Klinkhamer, a methodical and
business thinker, Zivver has grown rapidly…
Tuesday, 4 October 2022
This multi-source rich case offers opportunities to engage students in a wide variety of topics related to technology, innovation, marketing, entrepreneurship and strategy. It describes the challenges facing CEO and co-founder Diane Janknegt of Wizenoze, an Amsterdam-based EdTech start-up, as her…
Thursday, 29 September 2022
The Centraal Museum Utrecht presents the municipality’s historic object collection where socio-cultural exchanges come to light. Ninke Bloemberg, curator of fashion and costumes, has been presented with an opportunity to present a temporary exhibition that showcases the city’s history in a global…
Monday, 26 September 2022
Many teams in today’s world work across time zones. This means that they have to deal with temporal offsets – not everyone is available at the same times. Temporal offsets pose challenges to communication and collaboration in teams. This simulation exemplifies these challenges and provides a…
Monday, 26 September 2022
Many teams in today’s world work across time zones. This means that they have to deal with temporal offsets – not everyone is available at the same times. Temporal offsets pose challenges to communication and collaboration in teams. This simulation exemplifies these challenges and provides a…
Monday, 26 September 2022
Many teams in today’s world work across time zones. This means that they have to deal with temporal offsets – not everyone is available at the same times. Temporal offsets pose challenges to communication and collaboration in teams. This simulation exemplifies these challenges and provides a…