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  • Van Braunmuhl, (Franziska)
  • Roring, (Theresa)
  • Hulsink, (Willem)
Thursday, 22 April 2021
The case focuses on Workadoo, a digital on-demand staffing platform that offers students temporary jobs in real-time and provides companies with an efficient way to manage their short-term staffing needs. Founded in 2015, the founders Christian Richter, Johannes Schwartz, and Marco Winter realized…
Workadoo: Revolutionizing the
Staffing Market cover
  • Engbers, (Terri)
  • De Meris, (Eliane)
  • Hulsink, (Willem)
Wednesday, 21 April 2021
SMART Photonics - a photonic chip maker - had been growing rapidly over the past 8 years. After successfully developing a technology to make complex photonic chips on a large scale, the company was set out to capture the market. The next step for the company was to start industrializing its…
Smart investment – Managing investment trade-offs at SMART Photonics cover
  • Polders, (Liselotte)
  • Fenton, (Jonathan)
  • Hulsink, (Willem)
Wednesday, 21 April 2021
Equalture is a recruitment software company, founded by twin sisters Charlotte and Fleur Melkert in 2018. Shocked by the lack of innovation in the recruitment branch, the two women made it their mission to revolutionise the recruitment process and change the way people think about hiring candidates.…
Equalture: Expanding a Software Business Dedicated to Unbiased Hiring cover
  • Puntoni, S. (Stefano)
Sunday, 4 April 2021
The case describes the efforts being taken by a community of coffee farmers to improve their livelihoods by leveraging marketing tools. It takes place in the town of Andradas, in the southern part of the Brazilian state of Minas Gerais. The two protagonists are Rafael Souza e Silva, an agronomist…
The Coffee of Andradas: A Community Branding Project cover
  • Kuiper, (Corina)
  • Nikolopoulou, (Kassiani)
  • Van de Vrande, V.J.A. (Vareska)
Monday, 29 March 2021
Never a dull moment’ had always been an apt description of the corporate world, but 2020 was particularly rife with uncertainty as companies around the globe did their best to navigate the unchartered waters of a once-in-a-century pandemic. Just like any other business, Royal DSM, a Dutch…
Doing Well by Doing Good: Battling the Face Mask Shortage in the Netherlands cover
  • Troitskaya, (Anna)
  • Fiala, (Martin)
  • Burmeister, (Anne)
  • Yue, T. (Tao)
Wednesday, 3 March 2021
Vebego International is a Dutch family-owned company operating in various service industries in Europe. The company acknowledges that as a service provider, people are its most important asset. Vebego has continuously invested in its employees and strived to create good work conditions for them.…
Stuck at the Airport:
Improving Employee Mobility for a Healthy Workforce cover
  • Haanen, (Philomeen)
  • Lucasius, (Leonardo Estéfano)
  • Vecoli, (Laura)
  • van Wijngaarden, (Merlijn Bart Saul)
Sunday, 14 February 2021
This case illustrates the various abilities required in order for a leader in a public leadership context to guide and stimulate their team(s) to come up with new and creative solutions. In this context, an initiative led by the protagonist, Hans van der Vlist, concerncs a policy proposal regarding…
ABDTOPConsult: Innovation Leadership in Practice cover
  • Den Hartog, (Flo)
  • Ruijters, (Marijne)
  • Bonafous, (Tristan)
  • Frings, (Vesna)
Sunday, 14 February 2021
This case illustrates the challenges of cross-cultural leadership when a company opens a new subsidiary in a foreign country. Students are confronted with the example of a Dutch company, TOPdesk - a service management developer. The case is situated when they are in the process of opening an office…
TOPdesk: The struggles of cross-cultural leadership cover
  • Carney, W. (William)
Tuesday, 19 January 2021
This case explores the precarious situation of an extremely successful restaurant chain based in the United Arab Emirates. At the time of the case in March 2020, the company is operating over 50 restaurants within the region, with some 40 of those restaurants based in Dubai. Faced with a total…
No More Kibbeh cover
  • Carney, W. (William)
Friday, 8 January 2021
This case explores the situation of a British high street clothing retailer which attempted an entrance into the US market and failed. The company, Jack Wills, was created in 1999 and experienced rapid domestic U.K. growth during the early years of the brand's creation. Its target market of…
Jack Wills: To Be, Or Not To Be cover