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Wednesday, 16 December 2020
This teaching case focuses on the expansion of the online supermarket, Picnic, in Germany. It targets the development of numerous concepts in economics and business such as marketing strategies and profitability. The case starts wit han introduction to the company, Picnic and the protagonist,…
Saturday, 21 November 2020
The case is based on the scandal involving Facebook and Cambridge Analytica, the British data analytics firm that harvested data from 87 million Facebook users without their knowledge or consent. The data was subsequently used to influence voter opinion in favour of Donald Trump’s 2016 presidential…
Tuesday, 13 October 2020
This case focuses on the analysis that companies have to do before introducing a new product or service to a specific market. In particular, ALLSAFE, a self-storage company, currently is facing the strategic decision to develop an app. The main concept the
case wants to discuss is how companies…
Tuesday, 13 October 2020
The digitisation of cultural heritage started more than 20 years ago and brought about a few changes in the way culture is being produced, consumed, and perceived. Initially, this process aimed at taking out the cultural artefacts, which were stuck in the dusty galleries, libraries, archives,…
Monday, 12 October 2020
The European Fashion Heritage Association (the EFHA) aims to help fashion GLAMS and brands to get better value from their cultural heritage assets by connecting them with new audiences. While doing research for a paper for her economics of fashion class, Carlijn, a master’s student, discovered the…
Saturday, 10 October 2020
The case describes the outsourcing of operations by Dockwise, a shipping company specialized in heavy transport over sea and serving customers in the oil and gas industry. It provides students with an insight into contract and supplier management in a capital intense industry. Students will…
Wednesday, 23 September 2020
This case looks at the challenges of CEVA Logistics, a Netherlands-headquartered global logistics company, in remaining true to its lean management principles and sustainability commitments through worker-centric operations when trying to meet an important new customer’s demanding requirements (Case…
Wednesday, 23 September 2020
The Chilean salmon industry had grown exponentially since its beginnings in the early 1980s, becoming the second largest salmon producer in the world after Norway in 2019. This economic growth, however, brought about impactful environmental and social implications in the South of Chile. In 2011 the…
Wednesday, 23 September 2020
Brazil has problems typical of both rich and poor countries, such as urban air pollution, waste management issues and obesity, but also poverty, malnutrition and lack of access to clean water and sanitation. For over two decades, its northeastern state of Ceará experimented with a novel approach to…
Wednesday, 23 September 2020
The outset of 2020 was an exceptional period in world history. A viral pandemic affected most countries on Earth, including the Netherlands, and day to day life, commerce and businesses were seriously hit. Some companies, however, managed to thrive. Eosta B.V., Europe’s leading distributor of…