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  • Bacouel, A. (Anne-Sophie)
  • Cohen, D. (Daniel)
  • Hulsink, W. (Wim)
Monday, 1 July 2019
Pangea is an App that allows users to offer or request freelance jobs. The company,, was founded in 2016 by three American college students. Each co-founder has made his share of contributions to the start-up. However, as the young company grows, a rupture between the co-founders has…
Pangea: When Creativity Gets In the Way of Practicality cover
  • Schmitt, A. (Anuschka)
  • Reis, J.A. (João Alves)
  • Hulsink, W. (Wim)
Wednesday, 5 June 2019
Forall Phones is a Lisbon-based online retailer for used smartphones. When the founder and CEO, José Costa Rodrigues, became aware of the financial resources required to purchase a state-of-the-art mobile smartphone as a teenager, he decided to build a brand that could make smartphones accessible…
Forall Phone: Affordable Smartphones for All cover
  • Van Koert, M. (Michelle)
  • Sherwood, D. (Deborah)
  • Kennedy, S.P. (Steve)
Thursday, 9 May 2019
This case looks at the challenges faced by Interface, a global carpet tile company, in pursuing its new climate change strategy. Since 1994, Interface had become a leader in sustainability and had initiated and implemented wide-ranging innovations in its products, activities and programmes to reduce…
Interface: Creating a Climate Fit for Life through Carpet Tiles cover
  • Grimaldi, G. (Greta)
  • Minnemann, M. (Macio)
  • Hulsink, W. (Wim)
Thursday, 9 May 2019
Paolo Barbato and his team of six engineers based in Milan created the Wiseair – an air quality sensor designed to not only map the real-time quality data of air around the city, but also to help individuals avoid pollution and improve their health by applying this data to their everyday lives. In…
Wiseair at a Crossroads cover
  • Latorre-Illanes, L.F. (Luis Felip)
  • Prikhodko, A. (Anastasiia)
  • Hulsink, W. (Wim)
Thursday, 9 May 2019
The case tells the story of Candice Cake, a producer of premium desserts in Russia. The firm follows a philosophy of producing and marketing organic, sugar-free, and tasty pastries. Marina Martianova, the founder of Candice Cake, has successfully set up her business in a niche market for…
Candice Cake cover
  • Hofmann, A. (Alan)
  • Gold, N. (Natalia)
  • Curtin, C. (Casey)
Friday, 26 April 2019
Even after the sweatshop scandals of the 1990s, Nike has been one of the biggest and most recognizable names in the sporting goods industry. In 2018, the firm boasted 73,100 workers in 1,182 retail stores worldwide, on the back of successful endorsements and brand ambassadors such as Michael Jordan,…
Nike, Inc: Late Arrival to the 'Athleisure-wear' Trend cover
  • Hofmann, A. (Alan)
  • Gold, N. (Natalia)
Friday, 26 April 2019
Fitbit was started by Eric Friedman and James Park in San Francisco in 2007 with an initial investment of USD400,000 from its founders, their families, and friends. Fortuitously for all involved, it was a company that developed the right product at the right time at the right price point, in a…
Fitbit's Dilemma: The Average Person Uses a Fitbit for Six Months cover
  • Hofmann, A. (Alan)
  • Gold, N. (Natalia)
Friday, 26 April 2019
Dick's Sporting Goods is a retail chain that offers an extensive assortment of high-quality sports equipment from leading brands, particularly emphasizing its unique speciality 'stores-within-a-store', each focused on a different sport or outdoor activity. On the 28 February 2018 Dick's Sporting…
Dick's Sporting Goods: The Bold Decision to Stop Selling Assault Rifles cover
  • Kleinsmith, N. (Niela)
  • Campion, M. (Matthieu)
  • Sweldens, S. (Steven)
  • Puntoni, S. (Stefano)
Friday, 12 April 2019
The Dutch firm TomTom was founded in 1991 as a small software development company in the B2B market. At the turn of the century, TomTom started to focus on digital mapping and GPS navigation, which resulted in the world's first Portable Navigation Device (PND) for the mass market. In just three…
TomTom: Mapping the Course from B2C to B2B cover
  • Bhalla, S. (Shireen)
  • Lagaaij, L. (Louise)
  • De Zeeuw, R. (Robin)
Wednesday, 13 March 2019
'From Village to World' looks at digital fundraising efforts in nonprofit organizations using the case study of SOS Kinderdorpen. in 2017, SOS Kinderdorpen was taking decisive steps to shift their focus from classical face-to-face strategies to digital campaigning, as they embarked upon a digital…
From Village to World: Donor Acquisition in SOS Kinderdorpen cover