SecureLink: When Growth Happens Faster Than a Wink

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Based on field research; 9 pages.

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1. Delineate the organizational, technical, and cultural changes that come with foreign acquisitions. 2. Understand how to create cultural fit in a company that has grown rapidly by a take-over strategy. 3. Analyse how both “proactivity” and “reactiveness” in relation to customer service can benefit a company.


SecureLink was founded in Belgium in 2003. In 2008, the three co-founders acquired ownership and moved the company to Sliedricht, the Netherlands. They realized early on that the industry was based on the mantra ‘Eat or get eaten’ and set out an ambitious plan for growth. In 2014, a new CFO was hired to further formalize the structure and processes of the organisation as it continued growing rapidly. By 2016, 3 cybersecurity firms were acquired and the number of employees went from 140 to 650. In 2018, a new CEO was appointed.