Webinar - Beyond the Icon How Karl Lagerfeld Blends Legacy, AI, and Sustainability

Join us for an exclusive live session exploring how luxury fashion brand KARL LAGERFELD has managed to not only stay relevant but thrive in the years following the passing of its iconic founder.

Together with a senior executive of Karl Lagerfeld, we’ll uncover how Karl’s creative legacy is honored while embracing the future through leveraging AI and embedding sustainability into their collections and operations as well as using data-driven insights to navigate an ever-changing fashion landscape.

Whether you’re interested in brand strategy, technology, or the business of fashion, this is a rare behind-the-scenes look at how one of the world’s most recognizable labels continues to innovate without losing its soul.

The webinar will be a panel discussion with diverse academic and industry experts. It is hosted by the faculty of the MSc Marketing and Data Intelligence, from the Erasmus School of Economics.

It will be a lively conversation, exploring topics such as:

Positioning of a fashion brand: From the icon to the multi-dollar brand

Sustainability

AI in marketing strategy and business practice

The usage of big data

This webinar is hosted by the faculty of the MSc Marketing and Data Intelligence, from Erasmus School of Economics, a world leader in quantitative marketing, econometrics and data analytics.

Don’t miss this chance to gain insider perspectives on the future of luxury brand marketing. 

Speakers:

• Mirjam Schuele, Senior Vice President Marketing at KARL LAGERFELD
• dr. Andreas Bayerl, Assistant Professor in Marketing, Erasmus School of Economics
• dr. Clément Bellet, Assistant Professor in Marketing, Erasmus School of Economics

Q&A: Attendees can send questions which will be answered by our speakers. 

Online MSc in Marketing and Data Intelligence: At the end of the session, we will also be sharing more information about the Online MSc in Marketing and Data Intelligence. To learn more about the programme, click here: www.rsm.nl/mscmarketingdata