The Art of Effective Apology - How (and How Not) to Apologise

In today’s hyperconnected world, a single moment can redefine a leader’s reputation. The Luis Rubiales case offers a striking example of how leadership, communication, and corporate culture can collide under public scrutiny. Join us for a virtual session on Thursday, 13 November, hosted by Rotterdam School of Management, Erasmus University, in collaboration with IESE Business School.

Led by Greg Burke, Lecturer at IESE Business School and former spokesman for Pope Francis, this interactive session will encourage participants to reflect on what went wrong, what could have been done differently, and how leaders can prepare for high-stakes moments of truth. Through open discussion and real-world insights, we’ll explore what effective crisis communication and authentic leadership look like when reputations are on the line.

Key takeaways:

• How to recognise the early signs of a communication crisis

• Managing high-stakes, high-speed decisions under public pressure

• Understanding the role of authentic corporate culture in building credibility

Join us for an insightful exploration of one of today’s most pressing communication challenges — how to lead, respond, and rebuild trust when the world is watching.