What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in our MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself.
Guided by RSM’s top professors, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks.
During this online course, you will spend two to four hours per week learning how to: