Business Model Innovation

Business Model Innovation

Rapid changes in technology, markets and consumer expectations forces companies to transform and innovate to succeed and survive. But developing innovative high-value products has become more difficult in today’s increasingly complex, dynamic and interdependent environment. It’s not enough to innovate products and services. You must change your business model. But how do you create a new business model that enables long-term success and profitability?

Stay ahead of the competition

Drawing on powerful academic research, RSM’s Business Model Innovation programme will show you new methods to stay ahead of the competition by creating, assessing and implementing business model innovation in your organisation. In the workshop, you will learn how to introduce new business strategy, innovation and transformational practices into your organisation.

In the executive education course, leading academics will boost your knowledge and practical skills – including those needed for collaborative ‘open’ enterprises and partnerships. With new tools and strategic analysis, as well as new models for disruptive innovation and new ways to implement lean innovation, you can help your company to develop new ideas and features as well as new channels, more usability, different pricing models and consequently, new ways of doing business.

Learning Objectives

During the programme, you will:

  • learn how to evaluate business innovation from a strategic point of view 

  • develop innovative and viable proposals for new business models 
  • learn and practise the methodology for developing new business models 
  • explore methodologies such as analysis of the environment, individual and collective creativity techniques, and strategic analysis 
  • gain skills to align internal and external parties for maximum effect in your own innovation project
  • You will benefit from RSM’s Business Model Innovation programme if you are a:

    • manager or specialist involved in innovation projects
    • new business development manager
    • marketing manager
    • professional involved in building strategic relationships with suppliers
    • manager in strategic marketing communication
    • senior professional in business development
    • professional who manages innovation projects or strategic innovation in organisations.
  • “The Business Model Innovation programme gave me a comprehensive set of steps, and a way of thinking to take a new product idea and create a business model systematically and critically, right through to implementation. I definitely use what I learned in my daily work. This is one of the few programmes in Europe to integrate these different steps." 
    Bart van Hattum, product developer and idea manager, Nuon

    "This is a great opportunity to learn and play with open innovation with colleagues from business."
    Annabeth de Witte, manager packaging development medical, Nutricia Research


  • The Business Model Innovation programme is taught by a team of expert faculty:

    Prof. Jan van den Ende
    Jan van den Ende is professor of management of technology and innovation at RSM. His expertise is in the development process of new products and services in firms – a process that is important for a company’s performance. Creating ideas, selecting projects, developing products and commercialising them must be well organised. By studying innovation in firms such as ING, ASML, Philips and Unilever, Jan’s research group investigates the effects of networks between people at the forefront of innovation, the proper balance between freedom and control in innovation activities, and innovation activities in service and creative firms. Read more

    Dr Daan Stam
    Daan Stam is associate professor of innovation at RSM. His academic research focuses on leadership in situations of change, including the role of leadership in innovation and business development. A second area of his research is creativity, including the effects of leadership on creativity, creativity in online settings, and group creativity. Daan teaches creativity and brainstorming to bachelor and master students as well as to executives. Read more

    Dr Murat Tarakci
    Murat Tarakci is an associate professor of innovation management at RSM. His research focuses on disruptive innovations, strategy implementation, and power. Prior to joining academia, Murat worked in the finance department of Unilever Turkey. Combining his business and academic experience, Murat’s current research investigates how firms can craft financial methods and portfolio management tools to foster disruptive innovations. He completed his PhD degree at Erasmus School of Economics. Read more

  • Dates

    Please contact our programme advisor Eugène Kerpen for more information about dates. 


    € 2,800 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.

    10% discount for alumni from Erasmus University Rotterdam and RSM. More information about the discount.

    General terms and conditions

    Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.


    The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam. 

    Hotel accommodation

    We recommend Novotel Rotterdam Brainpark Hotel, adjacent to the university and less than five minutes’ walk from campus. Participants benefit from special rates.

  • Dates

    Please contact our programme advisor Eugène Kerpen for more information about dates.