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To achieve competitive advantage, your organisation must get its marketing strategy right. Whether you are a seasoned marketer, experienced sales manager or new in the field, in RSM’s marketing and sales programmes you will explore practical approaches, the latest insights and best practices with world-class academics and experts to understand your customers and competitors better.

High-level education

All RSM programmes are research-based and at university level, suitable for middle and upper management (unless specified otherwise).

Renowned faculty

Learn new knowledge and specialist insights from our world-class academics and experts.

No-nonsense approach

Explore new tools, skills and knowledge that you can use immediately, for real impact in your work.

This is about you

Discuss and explore your particular business challenges with your teachers, and get personal coaching from our experts.

Choose one of our programmes

Leading with Decision-Driven Analytics

Virtual classroom

Adjust your organisational decision-making according to new-found insights fuelled by artificial intelligence (AI) and machine learning.

Leading with Decision-Driven Analytics
6 sessions

Strategic Account Management


Learn the knowledge and practical skills you need to confidently manage long-term strategic relationships with your key clients.

Strategic Account Management
3 days

Advanced Management and Leadership Programme


Develop your career by finding new insights, perspectives and ways of working. Take your leadership abilities to the next level.

Advanced Management and Leadership
11 days

RSM Diploma Programme in General Management


Are you moving into the role of a manager or supervisor for the first time? You will need techniques and competences for running your team smoothly and effectively.

General Management
13 days

During Rules for Effective Decision-Making our personal experiences and company routines were challenged by scientific insights as well as pragmatic tools. I became much more aware of my personal contribution to effective decision making.

Mike van Meurs, CFO/COO at Brabant Development Agency. Completed RSM's Rules for Effective Decision-Making programme.

Mike van Meurs

RSM - a force for positive change

Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top-ranked business schools. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become critical, creative, caring and collaborative thinkers and doers.