People in companies typically make hundreds of decisions every day; some of them have long-term implications. But big data and smart technology are changing the process of decision-making. This three-day programme will teach you new ways of thinking to keep your decision-making relevant.
Discover the full overview of short courses
This programme, offered by RSM Executive Education, focuses on managerial thinking and reasoning that uses recent developments in big data and artificial intelligence (AI). You will learn decision-making skills that will help you focus on your markets, make strategic progress, and influence consumers. Over three days, we cover best principles for managerial decision-making – thinking about big data and thinking with big data – as well as rational and irrational human behaviour with regard to product information and prices, and the social aspects of decision-making.
The highly interactive lectures are mixed with exercises, role plays, and case studies. Assignments will be conducted in small groups. These study methods will help you apply new knowledge, and address the needs of your organisation straight away.
This programme is designed for experienced managers and consultants from organisations of all sizes and from various functional areas including operations, marketing, innovation and human resources, who are seeking to deepen their executive decision-making skills. An evaluation is part of the selection process.
You should comply with the following requirements if you wish to take part in the Rules for Effective Decision-Making programme:
You have a minimum of 5 years of managerial experience
You have budget responsibility and have financial impact in your organisation
You have responsibility in the strategic decision-making process in your organisation.
Your application will be final once we have informed you on the basis of the intake call that your application has been accepted.
The abundance of data and the potentials of AI and technology are immense. But it is humbling to realise that we professionals are often the limiting factor to effective decision making. During this three-day journey our personal experiences and company routines were challenged by scientific insights as well as pragmatic tools.
Mike van Meurs, CFO/COO, Brabant Development Agency
The course gave me valuable insights on a broad scale of aspects that can influence the process of decision-making, as well as (inconsistent) human behaviour and the way data and new technology can be used to validate or influence the process of decision-making.
Vincent de Bruyn, manager fleet services operations, Athlon
The three intense days of lectures, discussions, knowledge-sharing and reflecting were led by two inspiring tutors. We discussed several insights that I will implement in my organisation, particularly relating to prediction modelling and ways to structure inventive thinking. I believe attending Rules for Effective Decision Making has expanded my skill set as a manager and entrepreneur, and that was exactly what I was looking for.
Rodolfo Groenewoud van Vliet, business Director, In4Art
During the Leading with Decision-Driven Analytics Programme you will learn from Dr Bart de Langhe. Occasionally we may substitute other faculty members according to the content of the programme and their availability.
Bart de Langhe is a visiting faculty member at RSM, and an associate professor of marketing at ESADE in Barcelona. He taught and researched at universities in Europe as well as in the USA and China. He researches the psychology of consumer and managerial decision-making, with an emphasis on data-driven decisions. His research is published in leading academic journals such as Journal of Consumer Research, Journal of Marketing Research, and Management Science, as well as managerial publications such as Harvard Business Review, The Wall Street Journal, and The New York Times. The Marketing Science Institute recognised him as one of the most promising young marketing academics in 2017.
€ 3,400 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.
25% discount for alumni from Erasmus University Rotterdam and RSM.
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam.
We recommend Novotel Rotterdam Brainpark Hotel, adjacent to the university and less than five minutes’ walk from campus. Participants benefit from special rates.
