• Starting dates

    18 April 2023

    06 November 2023

  • Duration

    3 days

  • Fee

    € 3,400 (excl. 21% VAT)

    including course materials, lunches, and snacks. This fee does not include hotel accommodation.

    25% discount for alumni from Erasmus University Rotterdam and RSM, see bottom of the page for more information.

  • Language


  • Format

    In person

People in companies typically make hundreds of decisions every day; some of them have long-term implications. But big data and smart technology are changing the process of decision-making. This three-day programme will teach you new ways of thinking to keep your decision-making relevant.

Become your future self

Discover the full overview of short courses

Executive education students in class

Learning objectives

This programme aims to help managers understand how the mind works, and how to use this understanding for professional success. You will learn to:

  • identify any ‘illusions of understanding’ in your organisation and improve your ability to recognise and deal with the unconscious biases that give rise to it
  • adapt your organisation’s decision-making according to new technology such as AI and machine learning
  • allow your organisation to benefit from the latest research into how consumers actually make decisions about money, time, products, and services
  • deal with uncertainty and risk, and the process of ‘separating signal from noise’
  • apply principles of social influence to consumers’ decisions and those in your organisation
  • incorporate behavioural economics in your organisation.

For whom

See where other participants come from

This programme is designed for experienced managers and consultants from organisations of all sizes and from various functional areas including operations, marketing, innovation and human resources, who are seeking to deepen their executive decision-making skills. An evaluation is part of the selection process.


You should comply with the following requirements if you wish to take part in the Rules for Effective Decision-Making programme:

You have a minimum of 5 years of managerial experience


You have budget responsibility and have financial impact in your organisation


You have responsibility in the strategic decision-making process in your organisation.


Your application will be final once we have informed you on the basis of the intake call that your application has been accepted.



Read what previous participants say about this programme

The abundance of data and the potentials of AI and technology are immense. But it is humbling to realise that we professionals are often the limiting factor to effective decision making. During this three-day journey our personal experiences and company routines were challenged by scientific insights as well as pragmatic tools.

Mike van Meurs, CFO/COO, Brabant Development Agency

Mike van Meurs

The course gave me valuable insights on a broad scale of aspects that can influence the process of decision-making, as well as (inconsistent) human behaviour and the way data and new technology can be used to validate or influence the process of decision-making.

Vincent de Bruyn, manager fleet services operations, Athlon

Vincent de Bruyn

The three intense days of lectures, discussions, knowledge-sharing and reflecting were led by two inspiring tutors. We discussed several insights that I will implement in my organisation, particularly relating to prediction modelling and ways to structure inventive thinking. I believe attending Rules for Effective Decision Making has expanded my skill set as a manager and entrepreneur, and that was exactly what I was looking for.

Rodolfo Groenewoud van Vliet, business Director, In4Art

Rodolfo Groenewoud van Vliet


Discover which expert faculty lead this programme

During the Leading with Decision-Driven Analytics Programme you will learn from Dr Bart de Langhe. Occasionally we may substitute other faculty members according to the content of the programme and their availability.

Dr Bart de Langhe

Bart de Langhe is a visiting faculty member at RSM, and an associate professor of marketing at ESADE in Barcelona. He taught and researched at universities in Europe as well as in the USA and China. He researches the psychology of consumer and managerial decision-making, with an emphasis on data-driven decisions. His research is published in leading academic journals such as Journal of Consumer ResearchJournal of Marketing Research, and Management Science, as well as managerial publications such as Harvard Business ReviewThe Wall Street Journal, and The New York Times. The Marketing Science Institute recognised him as one of the most promising young marketing academics in 2017.

Bart de Langhe

More information


18 - 20 April 2023 > Apply now
6 - 8 November 2023 > Apply now



€ 3,400 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.

25% discount for alumni from Erasmus University Rotterdam and RSM.



General terms and conditions

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.

General terms and conditions


The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam. 

Bayle building on the Woudestein Campus

Hotel accommodation

We recommend Novotel Rotterdam Brainpark Hotel, adjacent to the university and less than five minutes’ walk from campus. Participants benefit from special rates.

Novotel Rotterdam Brainpark Hotel

Take the next step in your career