• Start dates

    14 October 2024

  • Duration

    3 days

  • Programme fee

    € 3,400 (excl. 21% VAT)

  • Language


  • Format

    In person

People in companies typically make hundreds of decisions every day; some of them have long-term implications. But big data and smart technology are changing the process of decision-making. This three-day programme will teach you new ways of thinking to keep your decision-making relevant.

This course is offered by Rotterdam School of Management b.v.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.

Executive education students in class

Interested in a programme for your entire team?

Discover our options for customised and in-company programmes tailor-made for your organisation.

Learning goals

Join this short course to add value for yourself and your organisation. 

  • Understand how the mind works, identify any illusions of understanding, and recognise and deal with the unconscious biases that give rise to it.  
  • Adapt your organisation’s decision-making to new technology such as AI and machine learning.  
  • Use the latest research into how consumers make decisions about money, time, products, and services.  
  • Deal with uncertainty and risk, and the process of separating signal from noise.  
  • Apply principles of social influence to consumers’ decisions and those in your organisation.  
  • Incorporate behavioural economics into your organisation.  

For whom

Explore if this course is for you

Your roles

  • Operations manager
  • Marketing director or senior manager
  • Innovation manager
  • Senior HR professional

Your challenges

  • Deepening your executive decision-making skills
  • Integrating the power of analytics into your organisational decision-making

Read what previous participants say about this programme

Mike van Meurs

CFO/COO at Brabant Development Agency

The abundance of data and the potentials of AI and technology are immense. But it is humbling to realise that we professionals are often the limiting factor to effective decision making. During this three-day journey our personal experiences and company routines were challenged by scientific insights as well as pragmatic tools.

Mike van Meurs

Vincent de Bruyn

Manager fleet services operations at Athlon

The course gave me valuable insights on a broad scale of aspects that can influence the process of decision-making, as well as (inconsistent) human behaviour and the way data and new technology can be used to validate or influence the process of decision-making.

Vincent de Bruyn

Rodolfo Groenewoud van Vliet

Business Director at In4Art

The three intense days of lectures, discussions, knowledge-sharing and reflecting were led by two inspiring tutors. We discussed several insights that I will implement in my organisation, particularly relating to prediction modelling and ways to structure inventive thinking. I believe attending Rules for Effective Decision Making has expanded my skill set as a manager and entrepreneur, and that was exactly what I was looking for.

Rodolfo Groenewoud van Vliet

Your expert faculty

During the Leading with Decision-Driven Analytics Programme you will learn from Dr Bart de Langhe and Dr Gabriele Paolacci. Occasionally we may substitute other faculty members according to the content of the programme and their availability.

Dr Bart de Langhe

Bart de Langhe is a visiting faculty member at RSM, and an associate professor of marketing at ESADE in Barcelona. He taught and researched at universities in Europe as well as in the USA and China. He researches the psychology of consumer and managerial decision-making, with an emphasis on data-driven decisions. His research is published in leading academic journals such as Journal of Consumer Research, Journal of Marketing Research, and Management Science, as well as managerial publications such as Harvard Business Review, The Wall Street Journal, and The New York Times. The Marketing Science Institute recognised him as one of the most promising young marketing academics in 2017.

Dr Gabriele Paolacci

Dr Paolacci is an associate professor in the department of Marketing Management at Rotterdam School of Management, Erasmus University (RSM). He teaches managerial decision-making to various audiences and researches substantive questions in consumer and managerial decision making. His work has been published in leading journals such as Journal of Marketing Research, Management Science and Psychological Science, and has been covered by The Economist, Harvard Business Review, The Wall Street Journal and more. Dr Paolacci sits on the editorial review board of several journals and is currently associate editor for Psychological Science.

More information

Programme dates

14 - 16 October 2024

Programme fee

€ 3,400 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.


25% discount for alumni from Erasmus University Rotterdam and RSM.

A programme for your entire team

All of our short courses can also be delivered as personalised in-company training to groups of employees from the same organisation. This enables us to develop a comprehensive programme that focuses on your organisation’s own unique situation and issues. 

Frequently asked questions

Rotterdam School of Management, Erasmus University (RSM) offers a dynamic learning environment for professionals looking for new skills and knowledge in business and management education. 

  • RSM is consistently ranked among Europe’s top business schools.
  • World-class professors and a globally oriented faculty deliver business leaders with an innovative mindset.
  • A prestigious Triple Crown accreditation puts RSM among the top 1% of business schools worldwide.
  • With our no-nonsense approach, RSM's goal is to give you the tools to put your new skills and knowledge directly into practice, for real impact.
  • It’s about you: during your programme you can discuss your specific business challenges and receive personal coaching.
  • You will meet a new network of peers in an RSM programme: extend your network, share experiences and become inspired by your fellow participants.

This programme takes place in Bayle building on the Woudestein Campus of Erasmus University Rotterdam, just 15 minutes by public transport from Rotterdam city centre. Our modern and lively campus has innovative study facilities, sustainable design, and calming green spaces.

Most programmes start at 09:00. Finishing times are different for each programme. There’s also an approximate schedule in each programme’s brochure and on its webpages. When you register for a programme you will be given access to Canvas, our online learning system, and the full schedule is in Canvas. Your programme manager will hand out a detailed schedule on the first day of your programme.

Class sizes are usually between 12 to 24 people, but it does depend on the programme. We aim for a balance between allowing capacity to guarantee individual attention, and achieving a good group dynamic and networking opportunities.

Yes. Alumni from RSM and Erasmus University Rotterdam receive a 25 per cent discount. RSM alumni are those who have completed either a Bachelor of Science, Master of Science, PhD or at least one executive education programme of more than 40 hours duration. Participants of open programmes of less than 40 hours do not receive a discount. Companies sponsoring several participants may also be offered a special price.

These programmes are excluded from this alumni discount:

  • Lean Six Sigma Black Belt Excellence Programme
  • Leadership Challenges with Data Analytics
  • Urban Digital Innovation Executive Leadership for a Green Deal
  • Executive Master in Customs and Supply Chain Compliance
  • Business Valuation
  • Port Executive Leadership Circle
  • Corporate Communication programmes
  • Erasmus Centre for Entrepreneurship programmes
  • RSM Customised Programmes
  • Programmes offered outside RSM Executive Education

Programme fees include tuition, programme materials, plus lunch and refreshments throughout the programme. Hotel accommodation is not included, unless mentioned otherwise in the programme information.

If you require hotel accommodation, we recommend the Novotel Rotterdam Brainpark Hotel and the Bilderberg Park Hotel. Both hotels are located in Rotterdam, accessible to the university, and participants can benefit from special rates.

Please note that due to high demand, we advise you to book your hotel stay for any program as early as possible with a flexible rate.

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.

If you have more general questions, we recommend you explore our more in-depth FAQs page. If you are looking for personal advice, then please contact one of our advisors using the contact form below.

Erika Kataveli

Programme advisor

It's my priority to help you identify how you can meet your professional objectives, so reach out and let's make a plan for your personal development.