Become a better digital transformation advisor in your organisation by applying new knowledge and skills to your business challenge. Turn digital disruption from threat into opportunity in your company with RSM’s Diploma Programme in Digital Transformation.

Student in Diploma Programme in Digital Transformation

Interested in a programme for your entire team?

Discover our options for customised and in-company programmes tailor-made for your organisation.

Learning goals

Join this short course to add value for yourself and your organisation. 

  • Turn digital disruption from threat into opportunity – instigate a digital transformation initiative and capture value for your organisation.   
  • Align and mobilise your people and other stakeholders to support your initiative.  
  • Identify key insights and priorities through a focused approach.  
  • Design actionable plans with a real business performance impact.  
  • Refine your plan and obtain sound arguments to persuade stakeholders to support its implementation.  

Why should you join this programme?

  • Access to RSM’s world-class academic research and expertise.
  • Improve and validate your knowledge, skills and experience.
  • Learn from your peers’ experiences and extend your professional network.
  • Work towards implementing a digital transformation initiative in your organisation – for example in online marketing – together with top faculty and professional consultants.
  • Obtain a Digital Transformation Diploma from RSM.


Find out more about the content of the programme

The diploma programme is made up of four open programmes. Completing any three of these modules, in any order, means you can obtain the RSM Digital Transformation Diploma. You are able to start on the Impact Project after completing at least two of these open programmes.

Learn data management methods, tools and strategies to optimise performance and business intelligence. Build a solid understanding of trends and developments, and learn methods to collect, analyse and manage data.

Become a better strategic advisor who can influence, drive, and implement effective digital strategies. Learn to assess the dynamics of the digital landscape and how to take advantage of emerging disruptive technologies.

Learn the tools and frameworks with which to develop innovation-driven business opportunities and models, and a culture of innovation for leadership in your organisation.

Learn which capabilities you need and what culture is required for digital transformation. Gain insights on personal leadership and change management during this experiential programme.

The Impact Project (IP) is the final and capstone module of RSM’s Diploma Programme in Digital Transformation. It offers a unique experiential learning opportunity to apply the knowledge and skills developed in the diploma modules on a real-world business problem in your own working environment. After successfully completing the Impact Project and your three chosen modules, you will be eligible to get your diploma. 

The primary learning goal for the Impact Project is for participants to be able to conduct an intervention in support of digital transformation, by applying a minimum of three stages of the problem-solving cycle:

  • Problem definition
  • Diagnosis
  • Solution design

The deliverable is a clear and well-structured PowerPoint presentation that covers six questions:

  1. What is your research question? 
  2. Why is it a relevant research question?
  3. How will you answer your research question?
  4. What are your achievements?
  5. What are your conclusions and recommendations?
  6. Reflection report


Participants will be supported during their project via:

  • A full day workshop and (peer) coaching session
  • Two coaching calls of max. one hour with an academic coach.

Read what previous participants say about this programme

Sifra Westendorp

Digital development manager at Anthony Veder

I very much liked the good mix of theory, knowledge sharing, and the very hands-on approach. We had very knowledgeable professors sharing their knowledge and had the opportunity to apply it in practice in the workshops. The Diploma Programme in Digital Transformation opened my eyes to innovation, how to approach it and provided the tools for a hands-on approach.

Eva Atanasova

Project and business manager at the Rabobank Group

I wanted to do something relevant and interesting, while expanding my perspective beyond the financial sector. The programme appealed to me because you can use science and theory, and put it into practice.

Harry Petersen

Senior programme manager at Rabobank

Using my learning at RSM, we envisioned the journey, planned the project step-by-step, and wrote a business case – all in a short time. The techniques I learned in the programme really helped us to engage people and keep the momentum going.

For whom

Explore if this course is for you

Your roles

  • Executive or business leader
  • Senior or middle manager involved in technology/ transformation
  • Digital entrepreneur

Your challenges

  • Better understanding strategic responses to digital disruptions
  • Incorporating new digital technologies to achieve departmental impact
  • Capitalising on digital technology opportunities

Your expert faculty

During the Diploma Programme in Digital Transformation you will learn from Prof. Ting Li, Dr Rodrigo Belo and Dr Murat Tarakci. Occasionally we may substitute other faculty members according to the content of the programme and their availability.

Prof. Ting Li

Ting Li is a professor of digital business at RSM, and the academic director of the MSc Business Information Management programme, and of the Erasmus Centre for Data Analytics. Her teaching expertise covers information strategy, digital commerce, social and mobile analytics, and social networks. Before joining the academic world, she worked for General Electric and IBM in e‐business in supply chains, web services, and grid computing. Ting’s research interest focuses on the strategic use of information and its economic impacts on consumer behaviour and company strategy. She has worked with Shell, KPMG, PwC, Accenture, Coolblue, Wehkamp, Zelf, Tweakers, Shop2Market, Dutch Railways, and RET among others.

Dr Rodrigo Belo

Rodrigo Belo is associate professor at RSM. His research focuses on the effects of information systems on organisations and on the impacts of social network structures and peer influence on consumer behaviour; it has been widely published. He specialises in the design and deployment of large-scale randomised experiments to assess the effectiveness of marketing campaigns, and to optimise online user engagement. He has led and collaborated in projects with established firms and start-ups in the online and telecommunications sectors. Before joining academia, Rodrigo worked as a software engineer and analyst in transportation and government. 

Dr Murat Tarakci

Murat Tarakci is an associate professor of innovation management, and academic director of the MSc in Management of Innovation programme at RSM. He specialises in disruptive innovations, strategy implementation, and leadership, combining his business experience from Unilever and academic experience to research what motivates managers’ search for new strategic initiatives, and how managerial power and leadership affect the generation of novel ideas. Now, his research focuses on creating innovative organisations by taking a behavioural approach. His research has been published in leading management journals as well as international media including the Financial Times and Harvard Business Review.

More information

Programme dates

We run modules throughout the year. The start date depends on the choice of your first module.

Programme fee

€ 12,000 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.


25% discount for alumni from Erasmus University Rotterdam and RSM.

Schedule your own development track

To achieve the diploma programme, sign up for at least three open programmes in this learning track. Each programme is three days long. The Impact Project spans over the course of six months and includes two face-to-face group and peer coaching sessions and two virtual coaching conversations.

Frequently asked questions

Rotterdam School of Management, Erasmus University (RSM) offers a dynamic learning environment for professionals looking for new skills and knowledge in business and management education. 

  • RSM is consistently ranked among Europe’s top business schools.
  • World-class professors and a globally oriented faculty deliver business leaders with an innovative mindset.
  • A prestigious Triple Crown accreditation puts RSM among the top 1% of business schools worldwide.
  • With our no-nonsense approach, RSM's goal is to give you the tools to put your new skills and knowledge directly into practice, for real impact.
  • It’s about you: during your programme you can discuss your specific business challenges and receive personal coaching.
  • You will meet a new network of peers in an RSM programme: extend your network, share experiences and become inspired by your fellow participants.

This programme takes place in Bayle building on the Woudestein Campus of Erasmus University Rotterdam, just 15 minutes by public transport from Rotterdam city centre. Our modern and lively campus has innovative study facilities, sustainable design, and calming green spaces.

Most programmes start at 09:00. Finishing times are different for each programme. There’s also an approximate schedule in each programme’s brochure and on its webpages. When you register for a programme you will be given access to Canvas, our online learning system, and the full schedule is in Canvas. Your programme manager will hand out a detailed schedule on the first day of your programme.

Class sizes are usually between 12 to 24 people, but it does depend on the programme. We aim for a balance between allowing capacity to guarantee individual attention, and achieving a good group dynamic and networking opportunities.

Yes. Alumni from RSM and Erasmus University Rotterdam receive a 25 per cent discount. RSM alumni are those who have completed either a Bachelor of Science, Master of Science, PhD or at least one executive education programme of more than 40 hours duration. Participants of open programmes of less than 40 hours do not receive a discount. Companies sponsoring several participants may also be offered a special price.

These programmes are excluded from this alumni discount:

  • Lean Six Sigma Black Belt Excellence Programme
  • Leadership Challenges with Data Analytics
  • Urban Digital Innovation Executive Leadership for a Green Deal
  • Executive Master in Customs and Supply Chain Compliance
  • Business Valuation
  • Port Executive Leadership Circle
  • Corporate Communication programmes
  • Erasmus Centre for Entrepreneurship programmes
  • RSM Customised Programmes
  • Programmes offered outside RSM Executive Education

Programme fees include tuition, programme materials, plus lunch and refreshments throughout the programme. Hotel accommodation is not included, unless mentioned otherwise in the programme information.

If you require hotel accommodation, we recommend the Novotel Rotterdam Brainpark Hotel and the Bilderberg Park Hotel. Both hotels are located in Rotterdam, accessible to the university, and participants can benefit from special rates.

Please note that due to high demand, we advise you to book your hotel stay for any program as early as possible with a flexible rate.

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.

If you have more general questions, we recommend you explore our more in-depth FAQs page. If you are looking for personal advice, then please contact one of our advisors using the contact form below.

Erika Kataveli

Programme advisor

It's my priority to help you identify how you can meet your professional objectives, so reach out and let's make a plan for your personal development.