• Starting date

    Throughout the year

    We run modules throughout the year. The start date depends on the choice of your first module

  • Duration

    1-2 years

    (9 training days + Impact Project)

  • Fee

    € 11,875 (excl. 21% VAT)

    including three modules, professional coaching, two progress days at RSM, conference, course materials and lunches.

    25% discount for alumni from Erasmus University Rotterdam and RSM, see bottom of the page for more information.

  • Language

    English

  • Format

    In person

Become a better digital transformation advisor in your organisation by applying new knowledge and skills to your business challenge. Turn digital disruption from threat into opportunity in your company with RSM’s Diploma Programme in Digital Transformation.

Student in Diploma Programme in Digital Transformation

Learning objectives

After you have completed the programme, you will be able to:

  • turn digital disruption from threat into opportunity by capturing value for your organisation by instigating a digital transformation initiative
  • align and mobilise your people and other stakeholders to support your initiative
  • focus on the real priorities and discover valuable superior insights
  • design actionable plans with real business performance impact
  • refine your plan and obtain sound arguments to persuade stakeholders to support its implementation.

Want to know more?

Why should you join this programme?

  • Access to RSM’s world-class academic research and expertise.
  • Improve and validate your knowledge, skills and experience.
  • Learn from your peers’ experiences and extend your professional network.
  • Work towards implementing a digital transformation initiative in your organisation – for example in online marketing – together with top faculty and professional consultants.
  • Obtain a Digital Transformation Diploma from RSM.

Curriculum

Find out more about the content of the programme

The diploma programme is made up of four open programmes. Completing any three of these modules, in any order, means you can obtain the RSM Digital Transformation Diploma. You are able to start on the Impact Project after completing at least two of these open programmes.

Learn data management methods, tools and strategies to optimise performance and business intelligence. Build a solid understanding of trends and developments, and learn methods to collect, analyse and manage data.

Become a better strategic advisor who can influence, drive, and implement effective digital strategies. Learn to assess the dynamics of the digital landscape and how to take advantage of emerging disruptive technologies.

Learn the tools and frameworks with which to develop innovation-driven business opportunities and models, and a culture of innovation for leadership in your organisation.

Learn which capabilities you need and what culture is required for digital transformation. Gain insights on personal leadership and change management during this experiential programme.

The Impact Project (IP) is the final and capstone module of RSM’s Diploma Programme in Digital Transformation. It offers a unique experiential learning opportunity to apply the knowledge and skills developed in the diploma modules on a real-world business problem in your own working environment. After successfully completing the Impact Project and your three chosen modules, you will be eligible to get your diploma. 

The primary learning goal for the Impact Project is for participants to be able to conduct an intervention in support of digital transformation, by applying a minimum of three stages of the problem-solving cycle:

  • Problem definition
  • Diagnosis
  • Solution design


The deliverable is a clear and well-structured PowerPoint presentation that covers six questions:

  1. What is your research question? 
  2. Why is it a relevant research question?
  3. How will you answer your research question?
  4. What are your achievements?
  5. What are your conclusions and recommendations?
  6. Reflection report

Coaching

Participants will be supported during their project via:

  • A full day workshop and (peer) coaching session
  • Two coaching calls of max. one hour with an academic coach.

For whom

Find out if this programme is for you

The diploma programme is for managers from any industry who are leading digital projects or driving digital transformation initiatives in their team, department or organisation. You will benefit if you are an:

Executive in a traditional leadership position who wants to better understand strategic responses to digital disruptions as well as their operational implications

Senior manager involved in developing and implementing digital transformation efforts

Middle manager struggling with incorporating new digital technologies to achieve departmental impact

Manager in an industry with traditional business models seeking practicable insights into digital disruption opportunities

Entrepreneur interested in capitalising on digital technology opportunities

Testimonials

Read what previous participants say about this programme

I very much liked the good mix of theory, knowledge sharing, and the very hands-on approach. We had very knowledgeable professors sharing their knowledge and had the opportunity to apply it in practice in the workshops. The Diploma Programme in Digital Transformation opened my eyes to innovation, how to approach it and provided the tools for a hands-on approach.

Sifra Westendorp, Digital development manager at Anthony Veder

Sifra Westendorp

I wanted to do something relevant and interesting, while expanding my perspective beyond the financial sector. The programme appealed to me because you can use science and theory, and put it into practice.

Eva Atanasova, Project and business manager at the Rabobank Group

Eva Atanasova

Using my learning at RSM, we envisioned the journey, planned the project step-by-step, and wrote a business case – all in a short time. The techniques I learned in the programme really helped us to engage people and keep the momentum going.

Harry Petersen, senior programme manager at Rabobank

Harry Petersen

Faculty

Discover which expert faculty lead this programme

During the Diploma Programme in Digital Transformation you will learn from Prof. Ting Li, Dr Rodrigo Belo and Dr Murat Tarakci. Occasionally we may substitute other faculty members according to the content of the programme and their availability.

Prof. Ting Li

Ting Li is a professor of digital business at RSM, and the academic director of the MSc Business Information Management programme, and of the Erasmus Centre for Data Analytics. Her teaching expertise covers information strategy, digital commerce, social and mobile analytics, and social networks. Before joining the academic world, she worked for General Electric and IBM in e‐business in supply chains, web services, and grid computing. Ting’s research interest focuses on the strategic use of information and its economic impacts on consumer behaviour and company strategy. She has worked with Shell, KPMG, PwC, Accenture, Coolblue, Wehkamp, Zelf, Tweakers, Shop2Market, Dutch Railways, and RET among others.

Prof. Ting Li

Dr Rodrigo Belo

Rodrigo Belo is associate professor at RSM. His research focuses on the effects of information systems on organisations and on the impacts of social network structures and peer influence on consumer behaviour; it has been widely published. He specialises in the design and deployment of large-scale randomised experiments to assess the effectiveness of marketing campaigns, and to optimise online user engagement. He has led and collaborated in projects with established firms and start-ups in the online and telecommunications sectors. Before joining academia, Rodrigo worked as a software engineer and analyst in transportation and government. 

 Dr Rodrigo Belo

Dr Murat Tarakci

Murat Tarakci is an associate professor of innovation management, and academic director of the MSc in Management of Innovation programme at RSM. He specialises in disruptive innovations, strategy implementation, and leadership, combining his business experience from Unilever and academic experience to research what motivates managers’ search for new strategic initiatives, and how managerial power and leadership affect the generation of novel ideas. Now, his research focuses on creating innovative organisations by taking a behavioural approach. His research has been published in leading management journals as well as international media including the Financial Times and Harvard Business Review.

Dr Murat Tarakci

More information

Schedule your own development track

To achieve the diploma programme, sign up for at least three open programmes in this learning track. Each programme is three days long. The Impact Project spans over the course of six months and includes two face-to-face group and peer coaching sessions and two virtual coaching conversations.

Dates

We run modules throughout the year. The start date depends on the choice of your first module.

Dates

Fees

€ 11,875 (excl. 21% VAT) including three modules, professional coaching, two progress days at RSM, conference, course materials and lunches. This fee does not include hotel accommodation.

25% discount for alumni from Erasmus University Rotterdam and RSM.

Fees

General terms and conditions

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.

General terms and conditions

Location

The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam. 

Bayle building on the Woudestein Campus

Hotel accommodation

We recommend Novotel Rotterdam Brainpark Hotel, adjacent to the university and less than five minutes’ walk from campus. Participants benefit from special rates.

Novotel Rotterdam Brainpark Hotel

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