Become a better digital transformation advisor in your organisation by applying new knowledge and skills to your business challenge. Turn digital disruption from threat into opportunity in your company with RSM’s Diploma Programme in Digital Transformation.
In the workshops, you will learn new knowledge about business transformations as well as a practical and scientifically sound approach to design an actionable plan for solving a business challenge, for example in online marketing initiatives. The course will support you in creating winning business performance through digital transformation initiatives. The programme Includes two face-to-face group and peer coaching sessions and two virtual coaching conversations.
You are eligible to receive your RSM Digital Transformation Diploma when you complete three courses and your professionally coached Impact Project.
Discover our latest innovative short course Beyond HR: People, Culture and Transformation
The diploma programme is made up of four open programmes. Completing any three of these modules, in any order, means you can obtain the RSM Digital Transformation Diploma. You are able to start on the Impact Project after completing at least two of these open programmes.
Learn data management methods, tools and strategies to optimise performance and business intelligence. Build a solid understanding of trends and developments, and learn methods to collect, analyse and manage data.
Become a better strategic advisor who can influence, drive, and implement effective digital strategies. Learn to assess the dynamics of the digital landscape and how to take advantage of emerging disruptive technologies.
Learn the tools and frameworks with which to develop innovation-driven business opportunities and models, and a culture of innovation for leadership in your organisation.
Learn which capabilities you need and what culture is required for digital transformation. Gain insights on personal leadership and change management during this experiential programme.
The Impact Project (IP) is the final and capstone module of RSM’s Diploma Programme in Digital Transformation. It offers a unique experiential learning opportunity to apply the knowledge and skills developed in the diploma modules on a real-world business problem in your own working environment. After successfully completing the Impact Project and your three chosen modules, you will be eligible to get your diploma.
The primary learning goal for the Impact Project is for participants to be able to conduct an intervention in support of digital transformation, by applying a minimum of three stages of the problem-solving cycle:
The deliverable is a clear and well-structured PowerPoint presentation that covers six questions:
Coaching
Participants will be supported during their project via:
The diploma programme is for managers from any industry who are leading digital projects or driving digital transformation initiatives in their team, department or organisation. You will benefit if you are an:
Executive in a traditional leadership position who wants to better understand strategic responses to digital disruptions as well as their operational implications
Senior manager involved in developing and implementing digital transformation efforts
Middle manager struggling with incorporating new digital technologies to achieve departmental impact
Manager in an industry with traditional business models seeking practicable insights into digital disruption opportunities
Entrepreneur interested in capitalising on digital technology opportunities
I very much liked the good mix of theory, knowledge sharing, and the very hands-on approach. We had very knowledgeable professors sharing their knowledge and had the opportunity to apply it in practice in the workshops. The Diploma Programme in Digital Transformation opened my eyes to innovation, how to approach it and provided the tools for a hands-on approach.
I wanted to do something relevant and interesting, while expanding my perspective beyond the financial sector. The programme appealed to me because you can use science and theory, and put it into practice.
Using my learning at RSM, we envisioned the journey, planned the project step-by-step, and wrote a business case – all in a short time. The techniques I learned in the programme really helped us to engage people and keep the momentum going.
During the Diploma Programme in Digital Transformation you will learn from Prof. Ting Li, Dr Rodrigo Belo and Dr Murat Tarakci. Occasionally we may substitute other faculty members according to the content of the programme and their availability.
Ting Li is a professor of digital business at RSM, and the academic director of the MSc Business Information Management programme, and of the Erasmus Centre for Data Analytics. Her teaching expertise covers information strategy, digital commerce, social and mobile analytics, and social networks. Before joining the academic world, she worked for General Electric and IBM in e‐business in supply chains, web services, and grid computing. Ting’s research interest focuses on the strategic use of information and its economic impacts on consumer behaviour and company strategy. She has worked with Shell, KPMG, PwC, Accenture, Coolblue, Wehkamp, Zelf, Tweakers, Shop2Market, Dutch Railways, and RET among others.
Rodrigo Belo is associate professor at RSM. His research focuses on the effects of information systems on organisations and on the impacts of social network structures and peer influence on consumer behaviour; it has been widely published. He specialises in the design and deployment of large-scale randomised experiments to assess the effectiveness of marketing campaigns, and to optimise online user engagement. He has led and collaborated in projects with established firms and start-ups in the online and telecommunications sectors. Before joining academia, Rodrigo worked as a software engineer and analyst in transportation and government.
Murat Tarakci is an associate professor of innovation management, and academic director of the MSc in Management of Innovation programme at RSM. He specialises in disruptive innovations, strategy implementation, and leadership, combining his business experience from Unilever and academic experience to research what motivates managers’ search for new strategic initiatives, and how managerial power and leadership affect the generation of novel ideas. Now, his research focuses on creating innovative organisations by taking a behavioural approach. His research has been published in leading management journals as well as international media including the Financial Times and Harvard Business Review.
We run modules throughout the year. The start date depends on the choice of your first module.
€ 12,000 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.
25% discount for alumni from Erasmus University Rotterdam and RSM.
To achieve the diploma programme, sign up for at least three open programmes in this learning track. Each programme is three days long. The Impact Project spans over the course of six months and includes two face-to-face group and peer coaching sessions and two virtual coaching conversations.
Rotterdam School of Management, Erasmus University (RSM) offers a dynamic learning environment for professionals looking for new skills and knowledge in business and management education.
This programme takes place in Bayle building on the Woudestein Campus of Erasmus University Rotterdam, just 15 minutes by public transport from Rotterdam city centre. Our modern and lively campus has innovative study facilities, sustainable design, and calming green spaces.
Most programmes start at 09:00. Finishing times are different for each programme. There’s also an approximate schedule in each programme’s brochure and on its webpages. When you register for a programme you will be given access to Canvas, our online learning system, and the full schedule is in Canvas. Your programme manager will hand out a detailed schedule on the first day of your programme.
Class sizes are usually between 12 to 24 people, but it does depend on the programme. We aim for a balance between allowing capacity to guarantee individual attention, and achieving a good group dynamic and networking opportunities.
Yes. Alumni from RSM and Erasmus University Rotterdam receive a 25 per cent discount. RSM alumni are those who have completed either a Bachelor of Science, Master of Science, PhD or at least one executive education programme of more than 40 hours duration. Participants of open programmes of less than 40 hours do not receive a discount. Companies sponsoring several participants may also be offered a special price.
These programmes are excluded from this alumni discount:
Programme fees include tuition, programme materials, plus lunch and refreshments throughout the programme. Hotel accommodation is not included, unless mentioned otherwise in the programme information.
If you require hotel accommodation, we recommend the Novotel Rotterdam Brainpark Hotel and the Bilderberg Park Hotel. Both hotels are located in Rotterdam, accessible to the university, and participants can benefit from special rates.
Please note that due to high demand, we advise you to book your hotel stay for any program as early as possible with a flexible rate.
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
If you have more general questions, we recommend you explore our more in-depth FAQs page. If you are looking for personal advice, then please contact one of our advisors using the contact form below.
Programme advisor
It's my priority to help you identify how you can meet your professional objectives, so reach out and let's make a plan for your personal development.