Become a better digital transformation advisor in your organisation by applying new knowledge and skills to your business challenge. Turn digital disruption from threat into opportunity in your company with RSM’s Diploma Programme in Digital Transformation.
This course is offered by Rotterdam School of Management b.v.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.
During this programme, you will learn new knowledge about business transformations as well as a practical and scientifically sound approach to design an actionable plan for solving a business challenge, for example in online marketing initiatives. The course will support you in creating winning business performance through digital transformation initiatives, equipping you with the knowledge and practical tools to navigate disruptions and harness emerging technologies.
Through hands-on learning and a real-world impact project, you’ll tackle a current digital challenge from your organisation. Explore digital transformation through strategy, analytics, innovation, and leadership, during immersive classes, two face-to-face group and peer coaching sessions and two virtual coaching conversations.
You are eligible to receive your RSM Digital Transformation Diploma when you complete three courses and your professionally coached Impact Project.
The diploma programme is made up of four open programmes. Completing any three of these modules, in any order, means you can obtain the RSM Digital Transformation Diploma. You are able to start on the Impact Project after completing at least two of these open programmes.
People in companies typically make hundreds of decisions every day; some with long-term implications. Big data and smart technology are changing the process of decision-making. Learn new ways of thinking to keep your decision-making relevant.
Become a better strategic advisor who can influence, drive, and implement effective digital strategies. Learn to assess the dynamics of the digital landscape and how to take advantage of emerging disruptive technologies.
Learn the tools and frameworks with which to develop innovation-driven business opportunities and models, and a culture of innovation for leadership in your organisation.
Learn which capabilities you need and what culture is required for digital transformation. Gain insights on personal leadership and change management during this experiential programme.
The Impact Project (IP) is the final and capstone module of RSM’s Diploma Programme in Digital Transformation. It offers a unique experiential learning opportunity to apply the knowledge and skills developed in the diploma modules on a real-world business problem in your own working environment. After successfully completing the Impact Project and your three chosen modules, you will be eligible to get your diploma.
The primary learning goal for the Impact Project is for participants to be able to conduct an intervention in support of digital transformation, by applying a minimum of three stages of the problem-solving cycle:
The deliverable is a clear and well-structured PowerPoint presentation that covers six questions:
Coaching
Participants will be supported during their project via:
I very much liked the good mix of theory, knowledge sharing, and the very hands-on approach. We had very knowledgeable professors sharing their knowledge and had the opportunity to apply it in practice in the workshops. The Diploma Programme in Digital Transformation opened my eyes to innovation, how to approach it and provided the tools for a hands-on approach.
I wanted to do something relevant and interesting, while expanding my perspective beyond the financial sector. The programme appealed to me because you can use science and theory, and put it into practice.
Using my learning at RSM, we envisioned the journey, planned the project step-by-step, and wrote a business case – all in a short time. The techniques I learned in the programme really helped us to engage people and keep the momentum going.
During the Diploma Programme in Digital Transformation you will learn from a wide variety of RSM experts from data analytics, innovation, strategy and management backgrounds. Occasionally we may substitute other faculty members according to the content of the programme and their availability.
Ting Li is a professor of digital business at RSM, and the academic director of the MSc Business Information Management programme, and of the Erasmus Centre for Data Analytics. Her teaching expertise covers information strategy, digital commerce, social and mobile analytics, and social networks. Before joining the academic world, she worked for General Electric and IBM in e‐business in supply chains, web services, and grid computing. Ting’s research interest focuses on the strategic use of information and its economic impacts on consumer behaviour and company strategy. She has worked with Shell, KPMG, PwC, Accenture, Coolblue, Wehkamp, Zelf, Tweakers, Shop2Market, Dutch Railways, and RET among others.
Ferdinand Jaspers is programme director at the Erasmus Centre for Entrepreneurship. His teaching and consultancy activities focus on innovation leadership. Based on his expertise at the intersection of strategy, innovation and entrepreneurship, he teaches courses, masterclasses and boot camps on corporate entrepreneurship, innovation excellence and entrepreneurial culture. With a rigorous academic perspective, Ferdinand helps entrepreneurs move beyond approaches such as lean start-up, design thinking, business modelling and effectuation. Together with experts from DSM and ING, Ferdinand founded the ECE Innovation Leadership executive programme. He holds a PhD from RSM.
Eric van Heck is a professor of information management and markets at RSM. His research concentrates on business architectures and digital platforms for dealing with complex societal and business challenges. At the moment he works on Auction Markets, Big Data & Analytics, Digital Business & Architecture, and Digital Work. Research is carried out in collaboration with innovative companies and universities in Brazil, China, Europe, Indonesia, and USA. He is an active member of the Erasmus Center for Data Analytics and the Erasmus Center for Future Energy Business.
Frieda van Belle is an independent consultant and guest lecturer in digital and data transformation. She coaches management teams in the use of technology to enable business growth and help teams make change happen. Earlier, Frieda was a partner at digital strategists SparkOptimus, helping companies to implement digital and data strategies. Frieda holds a PhD in physics from Cambridge University.
Martijn Rademakers is a visiting faculty member at RSM and adjunct professor of corporate strategy at Amsterdam Business School. He is also managing director of consultancy Sollcorp, and founding board member of TONOS, a start-up for planning capacity and logistics for healthcare organisations. He is experienced in education and consultancy for bridging theory and practice of business innovation, organisational change and strategic leadership. He researches the interconnectedness of strategy, organisation and leadership. He is an author of several books; Corporate Universities: Drivers of the Learning Organization is published in five languages, and he is editor of the special edition Journal of Creating Value (Nov 2019).
Dr Juan P. Madiedo is an associate professor at Rotterdam School of Management, Erasmus University (RSM). He obtained his PhD in business studies from IE Business School, IE University in Spain. In his research, Juan focuses on the role of managers in the performance of the operations of the firm. Specifically, he investigates how different types of experiences accumulated by managers in their role, influence the way in which organisations accumulate and leverage different sources of knowledge at their disposal. Before joining RSM, Juan held positions at IE University in Spain and Universidad de los Andes in Colombia and was a visiting scholar at INCAE Business School in Costa Rica.
Philipp Cornelius is an associate professor at RSM. Philipp’s research interests are in new product development, innovation management and crowd-driven innovation. He investigates related questions in large-sample econometric studies using original data from organisations and innovation platforms. He holds a PhD in management science and innovation from the UCL School of Management, University College London, and a BSc in information systems from the University of Mannheim, Germany.
Bart de Langhe is a visiting faculty member at RSM, and an associate professor of marketing at ESADE in Barcelona. He taught and researched at universities in Europe as well as in the USA and China. He researches the psychology of consumer and managerial decision-making, with an emphasis on data-driven decisions. His research is published in leading academic journals such as Journal of Consumer Research, Journal of Marketing Research, and Management Science, as well as managerial publications such as Harvard Business Review, The Wall Street Journal, and The New York Times. The Marketing Science Institute recognised him as one of the most promising young marketing academics in 2017.
Thomas Blekman is an affiliate clinical professor in entrepreneurship and innovation with an emphasis on change management and leadership at RSM. As an entrepreneur, Thomas co-founded the Global School for Entrepreneurship, where he is the dean. At his University of Applied Sciences, Blekman is the architect of a fully-fledged BSc in Entrepreneurship and Innovation. Thomas is a whirlwind who brings incredible amounts of creativity and passion into his teaching, and effortlessly moves back and forth between academia and practice.
Dr Paolacci is an associate professor in the department of Marketing Management at Rotterdam School of Management, Erasmus University (RSM). He teaches managerial decision-making to various audiences and researches substantive questions in consumer and managerial decision making. His work has been published in leading journals such as Journal of Marketing Research, Management Science and Psychological Science, and has been covered by The Economist, Harvard Business Review, The Wall Street Journal and more. Dr Paolacci sits on the editorial review board of several journals and is currently associate editor for Psychological Science.
At RSM, we strongly believe in not only sharing knowledge about digital transformation, but generating new knowledge and valuable insights through the facilitation of applied research. The Erasmus Centre for Data Analytics (ECDA) a flagship centre for cross-disciplinary insight on data, AI, digitalisation, and immersive technology. ECDA is devoted to the development and application of data analytics methods to address real-world challenges, and works together with RSM on short courses and customised programmes to bring the latest in cutting-edge research to our corporate partners.
10 September 2025
€ 11,000 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.
15% discount for alumni from Erasmus University Rotterdam and RSM.
To achieve the diploma programme, sign up for at least three open programmes in this learning track. Each programme is three days long. The Impact Project spans over the course of six months and includes two face-to-face group and peer coaching sessions and two virtual coaching conversations.
Rotterdam School of Management, Erasmus University (RSM) offers a dynamic learning environment for professionals looking to learn new skills and gain more knowledge in business and management education.
Here’s why you should choose RSM:
This programme takes place in Bayle building on the Woudestein Campus of Erasmus University Rotterdam, just 15 minutes by public transport from Rotterdam city centre. Our modern and lively campus has innovative study facilities, sustainable design, and calming green spaces.
Most programmes start at 09:00. Finishing times are different for each programme. There’s also an approximate schedule in each programme’s brochure and on its webpages. When you register for a programme you will be given access to Canvas, our online learning system, and the full schedule is in Canvas. Your programme manager will hand out a detailed schedule on the first day of your programme.
Class sizes are usually between 12 to 24 people, but it does depend on the programme. We aim for a balance between allowing capacity to guarantee individual attention, and achieving a good group dynamic and networking opportunities.
Yes. Alumni from RSM and Erasmus University Rotterdam receive a 15% discount.
RSM alumni are students who have completed either a bachelor of science, master of science, PhD or one executive education programme of more than 40 credit hours. Additionally, companies which sponsor several participants may also be offered a special price.
Participants of open programmes of less than 40 credit hours will not receive a discount.
Programme fees include tuition, programme materials, access to the RSM study facilities and dynamic learning environment. This also includes lunch and refreshments throughout the programme.
Hotel accommodation is not included, so please make individual arrangements for your stay in Rotterdam. See more information in the Transportation, directions and accommodation section below.
If you require hotel accommodation during your stay in Rotterdam, we recommend a few hotels:
Please contact the hotels directly to make and secure your own reservations.
Note: We recommend that you select the flexible booking option when reserving a room.
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
If you have more general questions, we recommend you explore our more in-depth FAQs page. If you are looking for personal advice, then please contact one of our advisors using the contact form below.
Programme advisor
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