Discover the tools and behaviours required to successfully deploy teams on your digital change strategies – essential to thrive in the new digital ecosystem. Feel confident to lead and manage digital transformation in your organisation.
Digital Leadership and Change is a module of RSM’s Diploma Programme in Digital Transformation (DPDT), but can also be followed separately. The programme will support you in creating winning business performance through digital transformation initiatives.
Learn how to take advantage of emerging disruptive technologies that are threatening to disrupt your industry, such as the Internet of Things, artificial intelligence and block chain. You will focus on how to effectively compete in tomorrow’s digital landscape by anticipating digital trends and competitors’ responses.
Become a better strategic advisor who can influence, drive, and implement effective digital strategies.
You will learn how to embed data management practices in your organisation, how to develop a data-driven strategy, and how to combine direct insights from your customers with the use of big data. The workshop provides you with the tools needed to manage data through analytics and design thinking principles, and teaches you management strategies to leverage value-adding opportunities.
You will learn techniques that you can use immediately to identify data opportunities in your department or organisation.
Is your company struggling to embrace digital innovation? You will learn what changes you need to make to your business model, how to respond strategically to digitization and disruption, and discover how to introduce a future-proof and innovation-driven culture.
You will design your digital business model using the canvas, paying particular attention to your value propositions.
Executives and managers from any industry wanting a better understanding of strategic responses and operational implications for leading teams in digital transformation projects; developing and implementing them, using them to achieve departmental impact, or wanting to find practicable opportunities; and also for entrepreneurs interested in capitalising on opportunities.
This DPDT programme offered the tools and aspects of digital transformation, which gave me a solid foundation to help my company make that step towards digital transformation.
Sifra Westendorp, Digital development manager at Anthony Veder
Everybody, regardless of their industry, should join this programme at RSM. Particularly people who are looking for a balance between scientific research and practice. It’s relevant for every company. And it’s helpful when working on a more strategic level; you can really have more impact on decision-making.
Eva Atanasova, Project and business manager at the Rabobank Group
During the Digital Leadership and Change Programme you will learn from Prof. Eric van Heck, Dr Martijn F. Rademakers and Dr Frieda van Belle. Occasionally we may substitute other faculty members according to the content of the programme and their availability.
Eric van Heck is a professor of information management and markets at RSM. His research concentrates on business architectures and digital platforms for dealing with complex societal and business challenges.
Martijn Rademakers is a visiting faculty member at RSM and adjunct professor of corporate strategy at Amsterdam Business School.
Frieda van Belle holds a PHD in Physics from Cambridge University and worked for McKinsey & company and Snappet before joining SparkOptimus (Digital Transformation Consultancy).
To receive your diploma programme, you need to complete three courses. Each course is three days long. You must complete the Impact Project module in order to gain your diploma.
The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam.