Is your company struggling to embrace digital innovation? Learn what changes you need to make to your business model, how to respond strategically to digitization and disruption, and discover how to introduce a future-proof and innovation-driven culture.
This three-day course by RSM Executive Education lets you experience the business model implications of digital forces. You will also learn the tools and frameworks with which to develop innovation-driven business opportunities and models, and a culture of innovation for leadership in your organisation.
RSM’s expert faculty will show you the best way to adopt existing innovations and foster the necessary change of mindset that will let your organisation identify and implement its own competitive differentiators. You will design your digital business model using the canvas, paying particular attention to your value propositions.
The Rotterdam-based programme uses online learning modules and workshops for implementing innovative changes adopting design-thinking principles.
Discover the full overview of short courses
Digital Innovation is a module of RSM’s Diploma Programme in Digital Transformation (DPDT), but can also be followed separately. The programme will support you in creating winning business performance through digital transformation initiatives.
Learn how to take advantage of emerging disruptive technologies that are threatening to disrupt your industry, such as the Internet of Things, artificial intelligence and block chain. You will focus on how to effectively compete in tomorrow’s digital landscape by anticipating digital trends and competitors’ responses.
Become a better strategic advisor who can nfluence, drive, and implement effective digital strategies.
You will learn how to embed data management practices in your organisation, how to develop a data-driven strategy, and how to combine direct insights from your customers with the use of big data. The workshop provides you with the tools needed to manage data through analytics and design thinking principles, and teaches you management strategies to leverage value-adding opportunities.
You will learn techniques that you can use immediately to identify data opportunities in your department or organisation.
Discover the tools and behaviours required to successfully deploy teams on your digital change strategies – essential to thrive in the new digital ecosystem. You will focus on gaining the knowledge, tools and skills needed to lead digital transformation in your organisation.
Learn how to feel confident to lead and manage digital transformation in your organisation.
Managers and professionals who want to lead innovation to cultivate value and a competitive advantage, and those who want to develop or implement a digital transformation. Senior managers, middle managers and entrepreneurs seeking innovation tools and an innovation-driven culture will find the programme useful.
This DPDT programme offered the tools and aspects of digital transformation, which gave me a solid foundation to help my company make that step towards digital transformation.
Sifra Westendorp, Digital development manager at Anthony Veder
Everybody, regardless of their industry, should join this programme at RSM. Particularly people who are looking for a balance between scientific research and practice. It’s relevant for every company. And it’s helpful when working on a more strategic level; you can really have more impact on decision-making.
Eva Atanasova, Project and business manager at the Rabobank Group
During the Digital Innovation Programme you will learn from Dr Ferdinand Jaspers, Thomas Blekman and Dr Stefano Tasselli. Occasionally we may substitute other faculty members according to the content of the programme and their availability.
Ferdinand Jaspers is programme director at the Erasmus Centre for Entrepreneurship. His teaching and consultancy activities focus on innovation leadership. Based on his expertise at the intersection of strategy, innovation and entrepreneurship, he teaches courses, masterclasses and boot camps on corporate entrepreneurship, innovation excellence and entrepreneurial culture. With a rigorous academic perspective, Ferdinand helps entrepreneurs move beyond approaches such as lean start-up, design thinking, business modelling and effectuation. Together with experts from DSM and ING, Ferdinand founded the ECE Innovation Leadership executive programme. He holds a PhD from RSM.
Thomas Blekman is an affiliate clinical professor in entrepreneurship and innovation with an emphasis on change management and leadership at RSM. As an entrepreneur, Thomas co-founded the Global School for Entrepreneurship, where he is the dean. At his University of Applied Sciences, Blekman is the architect of a fully-fledged BSc in Entrepreneurship and Innovation. Thomas is a whirlwind who brings incredible amounts of creativity and passion into his teaching, and effortlessly moves back and forth between academia and practice.
Stefano Tasselli is an associate professor in RSM’s department of technology and operations management. His research and teaching focus on organisational social networks, organisational behaviour, leadership and new business development, with specific empirical focus on the healthcare industry. He was a consultant for McKinsey & Company, and has held teaching and research positions at the University of Cambridge UK; and at the University of Lugano and at Bocconi University in Italy. Stefano has received several academic awards, and in 2018 was one of the 40 ‘Best Business Professors under 40’ according to Poets & Quants, and ‘Best Italian Business Professor under 40’ according to ASFOR.
To receive your diploma programme, you need to complete three courses. Each course is three days long. You must complete the Impact Project module in order to gain your diploma.
€ 3,500 (excl 21% VAT) including course materials, lunches, and snacks if applicable. This fee does not include hotel accommodation. 25% discount for alumni from Erasmus University Rotterdam and RSM.
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam.
We recommend Novotel Rotterdam Brainpark Hotel, adjacent to the university and less than five minutes’ walk from campus. Participants benefit from special rates.
