• Duration

    3 days

  • Fee

    € 3,500 (excl 21% VAT)

    for three modules including course materials, lunches, and snacks. This fee does not include hotel accommodation.

    25% discount for alumni from Erasmus University Rotterdam and RSM, see bottom of the page for more information.

  • Language

    English

  • Format

    In person

Do you feel your department is falling behind in collecting, analysing, and using data? Are you struggling with creating new value streams by  utilising customer-generated insights? If you need new tools to analyse data and methods to turn newly-generated insights into strategies that optimise performance, then this programme Digital Analytics and Customer Insights is right for you.

 

Learning objectives

After this RSM Executive Education programme, you will be able to:

  • speak about big data with confidence and understand its uses
  • identify and experiment with value-adding opportunities in your organisation
  • critically assess analytical methods and manage data analytics processes
  • solve business problems by using big data using predictive and prescriptive modelling
  • explore new opportunities by developing customer-centric insights through design thinking
  • connect and empathise with your customers, and know their unmet needs and desires by generating insights.

Curriculum

Complete three modules and your Impact Project

Digital Analytics is a module of RSM’s Diploma Programme in Digital Transformation (DPDT), but can also be followed separately. The programme will support you in creating winning business performance through digital transformation initiatives.

Learn how to take advantage of emerging disruptive technologies that are threatening to disrupt your industry, such as the Internet of Things, artificial intelligence and block chain. You will focus on how to effectively compete in tomorrow’s digital landscape by anticipating digital trends and competitors’ responses.

Become a better strategic advisor who can influence, drive, and implement effective digital strategies.

Discover the tools and behaviours required to successfully deploy teams on your digital change strategies – essential to thrive in the new digital ecosystem. You will focus on gaining the knowledge, tools and skills needed to lead digital transformation in your organisation.

Learn how to feel confident to lead and manage digital transformation in your organisation.

Is your company struggling to embrace digital innovation? You will learn what changes you need to make to your business model, how to respond strategically to digitization and disruption, and discover how to introduce a future-proof and innovation-driven culture. 

You will design your digital business model using the canvas, paying particular attention to your value propositions.

For whom

See where other participants come from

The Digital Analytics and Customer Insights Programme is for managers with data-driven and digital analytics responsibilities from any department, discipline or industry:

  • middle managers responsible for data-driven projects seeking to ‘speak the language’ of their data scientists and engineers
  • senior managers aiming to gain the skills needed to use data strategically to influence business decisions and generate value, for example in the organisation’s online marketing activities
  • managers in early-adopter departments looking for the latest scientific knowledge and practices in data analytics as well as implementation insights for creating new value streams.

Admission

You will learn as much from other participants as from the faculty. To ensure a diverse and high-quality group and the value for you, please check if the points apply to your situation.

You are facing a challenge where you need to handle too much data, or you don’t know what to do with the data, or you will be soon moving in a position where you will have to deal with these challenges. 

 

You will benefit the most from this programme if you work in a consumer-facing company, as many examples used are on this topic.

 

You have a basic understanding of how statistical models work (this is an advantage but it’s not mandatory).

 

If you are in an initial stage, looking into ‘how to collect data’, this course might not meet your needs. This topic is briefly touched upon, but it is not the main focus of the programme.

 

Testimonials

Read what previous participants say about this programme

This DPDT programme offered the tools and aspects of digital transformation, which gave me a solid foundation to help my company make that step towards digital transformation.

Sifra Westendorp, Digital development manager at Anthony Veder

Sifra Westendorp

Everybody, regardless of their industry, should join this programme at RSM. Particularly people who are looking for a balance between scientific research and practice. It’s relevant for every company. And it’s helpful when working on a more strategic level; you can really have more impact on decision-making.

Eva Atanasova, Project and business manager at the Rabobank Group

Eva Atanasova

Faculty

See which expert faculty lead this programme

During the Digital Analytics Programme you will learn from Dr Rodrigo Belo. Occasionally we may substitute other faculty members according to the content of the programme and their availability.

Dr Rodrigo Belo

Rodrigo Belo is associate professor at RSM. His research focuses on the effects of information systems on organisations and on the impacts of social network structures and peer influence on consumer behaviour; it has been widely published. He specialises in the design and deployment of large-scale randomised experiments to assess the effectiveness of marketing campaigns, and to optimise online user engagement. He has led and collaborated in projects with established firms and start-ups in the online and telecommunications sectors. Before joining academia, Rodrigo worked as a software engineer and analyst in transportation and government. 

Dr Rodrigo Belo

Dr. Dirk Deichmann

Dirk Deichmann is associate professor of innovation management at RSM. His research into the management of ideas addresses how managers can support the continuous and sustained generation of new ideas. Dirk identifies criteria for evaluating and selecting ideas, and tells firms about conditions that facilitate the use of high quality ideas. His research has been published in highly-rated scientific journals such as Strategic Management Journal and Organization Science as well as in the widely read Harvard Business Review. Dirk teaches creativity, design thinking, and innovation management.

More information

Schedule your own development track.

To receive your diploma programme, you need to complete three courses. Each course is three days long. You must complete the Impact Project module in order to gain your diploma.

Student in classroom

Dates

2 - 4 November 2022 > Apply now

Dates

Fees

€ 3,500 (excl 21% VAT) including course materials, lunches, and snacks if applicable. This fee does not include hotel accommodation. 10% discount for alumni from Erasmus University Rotterdam and RSM.

25% discount for alumni from Erasmus University Rotterdam and RSM. 

Fees

General terms and conditions

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.

General terms and conditions

Location

The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam. 

Bayle building on the Woudestein Campus

Hotel accommodation

We recommend Novotel Rotterdam Brainpark Hotel, adjacent to the university and less than five minutes’ walk from campus. Participants benefit from special rates.

Novotel Rotterdam Brainpark Hotel

Take the next step in your career