Do you feel your department is falling behind in collecting, analysing, and using data? Are you struggling with creating new value streams by utilising customer-generated insights? If you need new tools to analyse data and methods to turn newly-generated insights into strategies that optimise performance, then this programme Digital Analytics and Customer Insights is right for you.
Digital Analytics is a module of RSM’s Diploma Programme in Digital Transformation (DPDT), but can also be followed separately. The programme will support you in creating winning business performance through digital transformation initiatives.
Learn how to take advantage of emerging disruptive technologies that are threatening to disrupt your industry, such as the Internet of Things, artificial intelligence and block chain. You will focus on how to effectively compete in tomorrow’s digital landscape by anticipating digital trends and competitors’ responses.
Become a better strategic advisor who can influence, drive, and implement effective digital strategies.
Discover the tools and behaviours required to successfully deploy teams on your digital change strategies – essential to thrive in the new digital ecosystem. You will focus on gaining the knowledge, tools and skills needed to lead digital transformation in your organisation.
Learn how to feel confident to lead and manage digital transformation in your organisation.
Is your company struggling to embrace digital innovation? You will learn what changes you need to make to your business model, how to respond strategically to digitization and disruption, and discover how to introduce a future-proof and innovation-driven culture.
You will design your digital business model using the canvas, paying particular attention to your value propositions.
The Digital Analytics and Customer Insights Programme is for managers with data-driven and digital analytics responsibilities from any department, discipline or industry:
You will learn as much from other participants as from the faculty. To ensure a diverse and high-quality group and the value for you, please check if the points apply to your situation.
You are facing a challenge where you need to handle too much data, or you don’t know what to do with the data, or you will be soon moving in a position where you will have to deal with these challenges.
You will benefit the most from this programme if you work in a consumer-facing company, as many examples used are on this topic.
You have a basic understanding of how statistical models work (this is an advantage but it’s not mandatory).
If you are in an initial stage, looking into ‘how to collect data’, this course might not meet your needs. This topic is briefly touched upon, but it is not the main focus of the programme.
This DPDT programme offered the tools and aspects of digital transformation, which gave me a solid foundation to help my company make that step towards digital transformation.
Sifra Westendorp, Digital development manager at Anthony Veder
Everybody, regardless of their industry, should join this programme at RSM. Particularly people who are looking for a balance between scientific research and practice. It’s relevant for every company. And it’s helpful when working on a more strategic level; you can really have more impact on decision-making.
Eva Atanasova, Project and business manager at the Rabobank Group
During the Digital Analytics Programme you will learn from Dr Rodrigo Belo. Occasionally we may substitute other faculty members according to the content of the programme and their availability.
Rodrigo Belo is associate professor at RSM. His research focuses on the effects of information systems on organisations and on the impacts of social network structures and peer influence on consumer behaviour; it has been widely published. He specialises in the design and deployment of large-scale randomised experiments to assess the effectiveness of marketing campaigns, and to optimise online user engagement. He has led and collaborated in projects with established firms and start-ups in the online and telecommunications sectors. Before joining academia, Rodrigo worked as a software engineer and analyst in transportation and government.
Dirk Deichmann is associate professor of innovation management at RSM. His research into the management of ideas addresses how managers can support the continuous and sustained generation of new ideas. Dirk identifies criteria for evaluating and selecting ideas, and tells firms about conditions that facilitate the use of high quality ideas. His research has been published in highly-rated scientific journals such as Strategic Management Journal and Organization Science as well as in the widely read Harvard Business Review. Dirk teaches creativity, design thinking, and innovation management.
To receive your diploma programme, you need to complete three courses. Each course is three days long. You must complete the Impact Project module in order to gain your diploma.
The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam.