Story-Based Inquiry (online)

Story-Based Inquiry (online)

23, 30 June and 7, 14 July 2020

Developing evidence-based communication strategies

This four-session online masterclass will show you a method of investigating issues and stakeholders who affect your organisation, and composing thoughtful, evidence-based communication strategies that lead to better outcomes. Called “story-based inquiry” (Unesco 2009-11), the method has been successfully taught and used by participants in the instructor’s MBA, EMBA and executive classes at Rotterdam School of Management and INSEAD, and applied in organisations including Danone, BP PLC, Syngenta, Johnson & Johnson, the Dutch Ministry of Defense and many others.

The story-based inquiry method was created for investigative journalists, and has since been adopted by scholars, organisational communications and managers in industry seeking to explore, verify and sell their ideas. It comprises four tools, which are applied throughout a project in an iterative way.
Each participant is requested to bring a current project or idea for a proposal that requires research and writing. In the past, these projects have included product or service launches, communicating with key stakeholders on controversial issues, or strategy documents for business units. Written assignments applying each module of the SBI skill set will be made between sessions to enable steady improvement.

At the end of this course, participants will gain practical knowledge of a method they can use throughout their careers to reduce uncertainty and increase confidence in their projects and proposals. They will also possess an information asset base that can be extended and applied to projects beyond the ones explored in this course. 

Learning objectives:

The goal for all participants is to create deliverables, such as reports and proposals, that can add immediate value to their work. Participants will be shown techniques, such as building timelines and stakeholder maps, that greatly enrich the processes of targeting, planning and managing communication. The final step will be to improve the quality of participants’ written communication, through the technique of compiling and structuring information assets.

This four-session online mini masterclass is not part of the advanced elective course of the part-time executive master in corporate communication programme. 

  • This course is designed for communication professionals in managerial roles and those who are striving to become a (general) manager, and therefore looking to improve their strategic management skills. 

    It is recommended to have three or more years of work experience.

  • Dr Mark Lee Hunter

    Mark Lee Hunter is an Adjunct Professor and Senior Research Fellow at the INSEAD Social Innovation Centre, where he is a founding member of the Stakeholder Media Project. Hunter has written well over 100 investigative features and nine books, which earned him IRE, SDX, National Headliners, H.L. Mencken and Clarion Awards. His subjects included the French extreme right, a high profile murder case (which he helped to solve), the unauthorized biography of a prominent French government minister, the contaminated blood affair, and an obscure American law that created a population of a quarter-million severely handicapped children.

    Dr Hunter has won two Investigative Reporters and Editors Awards (for reporting and research on journalism), along with the H.L. Mencken Free Press Award, the Sigma Delta Chi Award for research on journalism, the National Headliners and Clarion Awards, and two EFMD Awards for case-writing.

    His articles have appeared in The California Management Review, Corporate Reputation Review, Journal of Business Ethics, Harvard Business Review, Columbia Journalism Review, Harvard International Journal of Press/Politics, and many others. He was a founding member of the Global Investigative Journalism Network, and served on its board as well as the board of the German journalism review Messages.

    He also holds a doctorate in communication from the Université de Paris II/Panthéon-Assas.

  • Dates
    23, 30 June and 7, 14 July 2020
    15.00 - 17:00

    Fee
    € 950 including tuition and course material. 

    Certificate
    This four-session online mini masterclass (non-degree) is not part of the advanced elective course of the part-time executive master in corporate communication programme. You will receive a certificate after successful completion.

    Location
    Online programme

    Cancellation policy
    To receive a full refund, a written notice of cancellation must be send to ccc@rsm.nl within a term of thirty (30) calendar days after receipt of the written confirmation of the registration, unless the start date of the course programme is within the term.

    Accordingly, the cancellation fee is calculated as follows:

    • 25% of the programme fee if the cancellation notice is received 30 days or more before the start date;
    • 75% of the programme fee if the cancellation notice is received between 29 and 15 days before the start date;
    • 100% of the programme fee if the cancellation notice is received 14 days or less before the start date;
    • 100% of the programme fee if the cancellation notice is received after the programme has started.

    For more details, please view here the complete General Terms and Conditions.

    Replacements
    The participant can be substituted by someone from the same organisation on the same course without extra costs.

  • You can apply by using our online application form: