Leading Business Services

Leading Business Services

Business Services is a growth area for company revenue that also strengthens client relationships. It was first used as a reactive service providing break/fix IT services to businesses. Later, Business Services became value-added service propositions, for example providing per­formance con­sulting and training.  

This new diploma programme for professionals in Business Services, in five modules, was co-created by RSM Executive Education and Maastricht University School of Business and Economics (SBE) in response to an invitation from business leaders in manufacturing industries and the service industry.

The essence of business services

Our Leading Business Services programme is useful for anyone tasked with bringing the essence or soul of Business Services into an organisation. Becoming a true service provider is about finding new business models, im­ple­menting new organisational structures and changing the way performance is managed.

Managers and professionals already working in Business Services, or will do so in future, will find it helpful learning from our faculty and exchanging views with other participants.

A clear vision

Changing the mindset of the company requires a clear vision and new leadership. You will benefit from the atmosphere of entrepreneurial spirit, the hands-on attitude of our programme, and the knowledge you gain. The programme generates immediate value, given the rapid development of the market, and is a sound investment for the long-term.

  • An inspiring and challenging learning environment
  • Assignments that apply your learning to your company’s activities
  • Workshop to develop new Business Services propositions
  • Project focusing on a company challenge, coached by academic and business experts.
  • Diploma certificate awarded from SBE and RSM, and an international network of 58,000+ professionals.  

The essence of Business Services

Our Leading Business Services programme is useful for anyone tasked with bringing the essence or soul of Business Services into an organisation. Becoming a true service provider is about finding new business models, im­ple­menting new organisational structures and changing the way performance is managed.

 

Managers and professionals already working in Business Services, or will do so in future, will find it helpful learning from our faculty and exchanging views with other participants.

 

A clear vision

Changing the mindset of the company requires a clear vision and new leadership. You will benefit from the atmosphere of entrepreneurial spirit, the hands-on attitude of our programme, and the knowledge you gain. The programme generates immediate value, given the rapid development of the market, and is a sound investment for the long-term.

 

·        An inspiring and challenging learning environment

·        Assignments that apply your learning to your company’s activities

·        Workshop to develop new Business Services propositions

·        Project focusing on a company challenge, coached by academic and business experts.

·        Diploma certificate awarded from SBE and RSM, and an international network of 58,000+ professionals

  • The Leading Business Services programme consists of five two-day modules, and a graduation day. Each module is taught over two consecutive days of classes. The programme is taught in English at RSM and at Maastricht University, School of Business and Economics. The consecutive days of classes run from 09:30 – 18:30 on the first day, and from 09:00 – 17:00 on the second day.

    Module 1: Kick-off and service strategy

    20 - 21 September 2018 in Rotterdam

    • The why and how of moving and developing services
    • Defining projects:
    1. What is your project?
    2. What do you want to learn?
    3. Which themes do you think are essential for your project?
    • Brilliant Failures

    Module 2: Service innovation

    29 - 30 October 2018, in Maastricht

    • Challenges of business services
    • Service design thinking as a tool
    • Transforming a product-oriented company in to a service-oriented company
    • Human side of digital
    • Digital Innovation

    Module 3: Sales and Marketing

    26 - 27 November 2018 in Rotterdam

    • Developing a value proposition for services
    • Service delivery/ value added services
    • Pricing as an import element of the services marketing mix
    • Customer relations and partnerships
    • Drivers of sales performance
    • Decision-making units and team selling 

    Module 4: Operations

    28 - 29 January 2019 in Maastricht

    • Organising for Business Services?
    • Insourcing and outsourcing of Business Services
    • Value-based sourcing
    • Total cost of ownership versus value contract management
    • Developing and maintaining effective relationships with service suppliers 

    Module 5: Finance

    18 - 19 March 2019 in Rotterdam

    • Building a financial business case
    • Identify the key value driver and key performance indicators that affect the financial value of the project
    • Sensitivity and scenario analysis on the business case  and value creation potential for risk analysis
    • Explore different ways to finance the project and the impact on value creation
    • Accounting implications of the operational and financial structuring of the project

    Graduation day

    17 May 2019 in Maastricht

    • Presentation of the individual company project.
  • Managers and professionals from manu­facturing in particular, and those who are already working in the service industries or Business Services or plan to do so, will find the part-time 11-day Leading Business Services programme useful.  

    Most candidates will have a university degree and would like to deepen and broaden their knowledge of Business Services. Participants should be prepared to be interactive and open to co-create answers with academics and fellow participants in Rotterdam and in Maastricht.

  • Several companies contributed to the development of the Leading Business Services programme. Each of them has a strategy to strengthen and grow Business Services, and all recognise the need to develop leaders who can enable the companies to implement their strategy.

    Océ is one of the leading providers of document management and printing for professionals. The Océ offering includes office printing and copying systems, high speed digital production printers and wide format printing systems for both technical documentation and colour display graphics. Océ is also a foremost supplier of document management outsourcing. In 2010 Océ joined the Canon Group of companies with headquarters in Tokyo, Japan, to create the global leader in the printing industry.
    www.oce.com

    Philips is a leading company in health and well-being. It serves professional and consumer markets through three overlapping sectors: Lighting, Healthcare and Consumer Lifestyle. Philips demonstrates its capacity for innovation by translating customer insights into meaningful technology and applications that improve the quality of people’s lives.
    www.philips.com

  • The Leading Business Services programme is led by a team of expert faculty from Rotterdam School of Management, Erasmus University and Maastricht University, School of Business and Economics.

    Prof. Jos Lemmink
    Professor of Marketing and Business Services Innovation
    Maastricht University, School of Business and Economics

    Dr Ferdinand Jaspers
    Adjunct Professor of Entrepreneurship
    Rotterdam School of Management, Erasmus University

    Dr Dominik Mahr
    Associate Professor for Strategic Marketing and Innovation Management
    Maastricht University, School of Business and Economics

    Prof. Gaby Odekerken
    Extraordinary Professor of Customer Centric Service Science
    Maastricht University, School of Business and Economics

    Dr Bart Dietz
    Assistant Professor Human Resource Excellence
    Rotterdam School of Management, Erasmus University

    Prof. Andy Neely
    Professor of Complex Services
    Director, Cambridge Service Alliance, University of Cambridge.

    Prof. Frank Rozemeijer
    Professor of Purchasing and Supply Management
    University of Maastricht, School of Business and Economics

    Drs. Hans Haanappel
    Visiting faculty member
    Rotterdam School of Management, Erasmus University

    Prof. Paul Iske
    Professor of Marketing and Business Services Innovation
    Maastricht University, School of Business and Economics

  • Duration 1 year part-time
    Structure    Five modules and a graduation day (11 days in total)
    Locations     Maastricht and Rotterdam
    Dates 20 September 2018 - 30 May 2019

    Application and admission

    Leading Business Services is intended for those with an ambition to become Business Services Leaders. Most candidates come from manufacturing and technology industries but the programme is also open to candidates from other sectors. When we receive your completed application, you will be invited for an intake interview. This gives you the opportunity to present yourself as a suitable candidate for the programme.

    Tuition fees and financing

    The fee for the Leading Business Services programme is €10,500 (excl. 21% VAT). This covers tuition costs and learning materials (readers, cases and books). This does not include hotel accommodation or transport.

    Application

    The application deadline is 6 July 2018. Please apply here