The Power of Storytelling

The Power of Storytelling

Why do inspiring leaders always seem to be great storytellers? Why do they have such impact? People who can successfully lead and inspire others are often so compelling because of their authenticity. During RSM Executive Education’s one-day The Power of Storytelling programme, you will learn how to attract followers and create enthusiasts and devotees among your customers, colleagues and business partners by finding, creating and sharing your own powerful stories.

Enhance your personal impact

The Power of Storytelling is taught by an expert practitioner in English. It will equip you with practical tools to dramatically enhance your personal impact. You’ll learn the history and theory of storytelling, its relationship to leadership, and the latest research. The practical part of storytelling will explore the best structure for your story, storytelling techniques, and the characteristics and use of different types of stories. And because the programme is highly practical, you can put your learning into action immediately.

Learning objectives

Storytelling can enhance your ability to:

  • engage audiences
  • build trust-based relationships
  • inspire and influence stakeholders – including your customers and colleagues
  • convey your messages subtly and make them stick
  • simplify complex ideas and put them in a familiar context.

Our virtual classroom

Now more than ever, the ability to powerfully get your message across is critical to business success, whether to inspire employees, or persuade customers. And, with everybody now having to do this online - at least temporarily - we’re taking the opportunity to do the same for our Power of Storytelling training course. In the online version of the one-day programme, Terence Barry provides you theory, examples, and tips and tricks, which are then practiced offline in short, breakout ’sprints', before returning to share and compare results together. Pre-reading materials and downloadable templates ensure every participant is fully prepared to get the maximum out of this fun and impactful day.

Completing the Power of Storytelling programme will award you 6 PE points. Read more about PE points for this programme.

  • The Power of Storytelling programme is for every professional, whether you are a manager, consultant or entrepreneur. The programme is also suitable for anyone who wants to enhance his or her personal effectiveness at building trust-based relationships and influencing stakeholders, while remaining authentic.

    This one-day learning experience will help you to diversify and expand your repertoire of communication styles. If you already have some experience of storytelling, it will also help you to sharpen your skills.

    If you are a (recently appointed) senior manager who is seeking more influence, needs to develop more impactful messages or wants to be influential and powerful through skilful communication we suggest you take a look at our three-day Persuasive Leadership programme.

  • “I wanted to learn how I could make an impact through storytelling. The Power of Storytelling at RSM was amazing. I learned how to structure a good story, what tone of voice to use, when to incorporate silence, and some other tips and tricks to engage and surprise my audience. The speaker used great examples, and all my questions were answered during the course. I also learned how to use the ‘people factor’ instead of facts and figures in stories. It was really inspiring.”
    Claire Davidson, category manager Drinks Nescafé at Nestlé Nederland BV

    “I like the combination of theory, reflection, discussion and practice. RSM’s programme will take my storytelling skills to the next level. I support various companies in their development towards becoming great employers. It’s so inspiring to listen to their stories about who they are, what they want to achieve and why and how they have created their own workplace culture. I want to be able to share their stories in the best possible way to increase their pride and inspire other companies to follow their example. The Power of Storytelling taught me various techniques I can use to tell these stories, which will be very helpful for my team and me.”
    Caroline Mullers, consultant at Great Place to Work

  • During The Power of Storytelling Programme you will learn from Terence Barry. Occasionally we may substitute other faculty members according to the content of the programme and their availability.

    Mr. Terence Barry
    Terence Barry is a creative communications professional specialising in storytelling. His consultancy, Brand and Story helps corporations discover, develop and present stories that build a stronger, more resonant brand. Through workshops, guided learning and one-on-one coaching, Terence helps senior executives find their ‘voice’ and become confident in delivering information in a way that inspires employees, reassures investors and engages customers. He has worked on the brand development of four car companies: BMW, MINI, Rolls-Royce and Bentley, in Hollywood, at Romanian film festivals, and on the set of Game of Thrones in his native Belfast, Northern Ireland.

  • Most programmes will take place online until 1 March 2021. If you register for a programme that is scheduled to take place after 1 March 2021, we cannot guarantee a face-to-face delivery format.


    Virtual classroom Two sessions on 27 November 2020 from 09:00 – 17:00 UTC+2 (including multiple breaks) > Apply now
    Virtual classroom Two sessions on 5 February 2021 from 09:00 – 17:00 UTC+2 (including multiple breaks) > Apply now
    31 May 2021 > Apply now
    27 September 2021 > Apply now
    30 November 2021 >Apply now


    Virtual classroom 2020: € 765 (excl. 21% VAT)
    Virtual classroom 2021: € 787.50 (excl 21% VAT)
    Face-to-face 2021: € 875 (excl 21% VAT)

    Fees are including course materials, and lunches and snacks if applicable. These fees do not include hotel accommodation.
    10% discount for alumni from Erasmus University Rotterdam and RSM. More information about the discount.


    General terms and conditions

    Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.


    The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam. 

    Hotel accommodation

    We recommend Novotel Rotterdam Brainpark Hotel, adjacent to the university and less than five minutes’ walk from campus. Participants benefit from special rates.

  • Most programmes will take place online until 1 March 2021. If you register for a programme that is scheduled to take place after 1 March 2021, we cannot guarantee a face-to-face delivery format.

    RSM’s one-day programme The Power of Storytelling runs several times throughout the year. Below you will find links to our registration forms. To register, select the application form with the date that suits you best: