Onderzoek: Communicatie over borstkanker volgt vaak de verkeerde spelregels
This article reports on the outcome of recent study by Stefano Puntoni, Steven Sweldens (INSEAD) and Nader Tavassoli (London Business School). They found that the use of feminine elements in communication about breast cancer can…
Outlet:
BioPortfolio
Media Type:
Online
Monday, 20 June 2011