[Onderzoek] RSM: ‘Hersenscans onthullen effectiviteit tv-reclame’
What causes in a TV advertisement for people to go look up a product online? By scanning the brains of consumers, found researcher Linda Couwenberg Rotterdam School of Management, Erasmus University (RSM) that the most effective…
Outlet:
Nieuws.social
Media Type:
Online
Tuesday, 24 January 2017