Meelwormenkoekjes? Getsie, Insect Based Cookies, Lekker!
            
                
                    Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them.
                
            
            
                
                    
                        Outlet: 
                        De Telegraaf
                    
                    
                        Media Type:
                        Newsletter
                    
                
            
            
                
                    Wednesday, 28 February 2018