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Pink makes women donate less to breast-cancer causes: study
This article reports on the outcome of recent study by Stefano Puntoni. He found that the use of feminine elements in communication about breast cancer can be counterproductive when it comes to the main goal of the campaign:…
The Globe and Mail Unknown
Wednesday, 27 July 2011
Smartphones en el país están siendo subutilizados, dice analista
This article is about Mexican Smartphones. Only 1/3 of the Mexican smartphone users makes use of it's functionalities and 2/3 only uses the smartphone to make calls. A panel discussion regarding the subject took place…
Diario.com.mx Online
Tuesday, 26 July 2011
Smartphones, poco utilizados: Telefónica
This article is about Mexican Smartphones. Only 1/3 of the Mexican smartphone users makes use of it's functionalities and 2/3 only uses the smartphone to make calls. A panel discussion regarding the subject took place…
El Imparcial.com Online
Tuesday, 26 July 2011
Is the Color Pink Bad for Battling Breast Cancer?
This article reports on the outcome of recent study by Stefano Puntoni. He found that the use of feminine elements in communication about breast cancer can be counterproductive when it comes to the main goal of the campaign:…
Advertising Age Blogs Online
Tuesday, 26 July 2011
Karriere: Personlichkeit schlagt Intelligenz
This article refers to the study by Eliza Byington (PhD candidate) and Dr. Will Felps. It questions the universality of the relationship between IQ and job performance.
Wirtschaft t-online.de Online
Tuesday, 26 July 2011
Breast cancer charities warned that pink is counterproductive
This article reports on the outcome of recent study by Stefano Puntoni. He found that the use of feminine elements in communication about breast cancer can be counterproductive when it comes to the main goal of the campaign:…
Marketing Week Unknown
Monday, 25 July 2011
Report Refutes Effectiveness of Colour Pink for Breast Cancer Marketing
This article reports on the outcome of recent study by Stefano Puntoni. He found that the use of feminine elements in communication about breast cancer can be counterproductive when it comes to the main goal of the campaign:…
CommerceTuned Online
Monday, 25 July 2011
'Regelgever moet meer eisen stellen aan directieverslag'
The average management report is rated at a low six out of ten on usability, according to recent study by RSM and PwC amongst 400 institutional investors and analysts.
Kluwer Financial Management Online
Saturday, 23 July 2011
'Directieverslag blijft vaag en vrijblijvend'
The average management report is rated at a low six out of ten on usability, according to recent study by RSM and PwC amongst 400 institutional investors and analysts.
PricewaterhouseCoopers Online
Thursday, 21 July 2011
Study: Why You Should Shop for Groceries with a Cart, Not a Basket
This article reports on the outcome of a recent study by Bram van den Bergh and his research team. They found that grocery shoppers who carry grocery baskets are more likely to purchase unhealthy food than those pushing a shopping…
TIME Moneyland Online
Wednesday, 20 July 2011