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A new study conducted by Linda Couwenberg (RSM) using brain scans of consumers shows that the most effective commercials on television highlight the functional benefits of a product and also stimulate the imagination. TV adverts with this combination work so well because they activate two brain areas simultaneously.
A new study conducted by Linda Couwenberg (RSM) using brain scans of consumers shows that the most effective commercials on television highlight the functional benefits of a product and also stimulate the imagination. TV adverts with this combination work so well because they activate two brain areas simultaneously.