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Female executives face a problem. When they become dominant and confident - traditional male attributes - they miss out on promotion because they are less likeable. If she frees her female leadership style - gentle, understanding - then people see her as less competent. The evidence comes from research conducted by PhD Candidate Jasmien Khattab of Rotterdam School of Management.



  • Jasmien Khattab
    Role: PhD Candidate
    Reference type: Referenced

Media Outlets

  • CHRO (Online)