Kijkshop will be using crowdfunding to fund its new initiative TONE. By doing so, consumers will have the opportunity to co-own a part of this new retail revolution. The target amount of 1 million euros should make it possible to transform Kijkshop into a People2People platform. Retail expert Cor Molenaar is quoted on his thoughts on this new initiative.


  • Cor Molenaar
    Role: Faculty
    Reference type: Quoted

Media Outlets

  • Marketingfuel (Online)