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According to a new study by RSM's Cees van Riel, some museums have better reputations than companies. This conclusion was reached following research in ten countries among both visitors and non-visitors of museums. The research also made it clear what exactly makes museums so highly appreciated. Companies could learn from it, says Riel.
According to a new study by RSM's Cees van Riel, some museums have better reputations than companies. This conclusion was reached following research in ten countries among both visitors and non-visitors of museums. The research also made it clear what exactly makes museums so highly appreciated. Companies could learn from it, says Riel.